Innovating for the China Market

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European Chamber of Commerce, Shanghai Innovation Conference

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Innovating for the China Market

  1. 1. Innovating for the China Market / • July 15, 2010 Elaine Ann | Kaizor Innovation, President/CEO | © Copyright 2002-2005 Kaizor Innovation Limited. 2002-2010
  2. 2. Industrial Economy Innovation Economy • Bigger is Better • Small is Flexible • Consumption • People-Centered • Competition • Co-creation • Silo Parts • Holistic Ecosystem • ROI • Enhance Quality of Life • Technology • Creativity Design
  3. 3. Kaizor Innovation is a strategic innovation consultancy focused on the China Market • Corporate Training • Innovation Strategy Consulting • China User Research © Copyright 2002-2010 Kaizor Innovation Limited.
  4. 4. Our Clients © Copyright 2002-2010 Kaizor Innovation Limited.
  5. 5. © Copyright 2002-2010 Kaizor Innovation Limited.
  6. 6. © Copyright 2002-2009 Kaizor Innovation Limited.
  7. 7. Needs + Talents / Increase Improve Products Increase Profits Understanding Innovative Competitiveness + Market/User Needs Thinking + Continuous Technology Innovation © Copyright © Copyright 2002-2009 Kaizor Innovation Limited. 2002-2005 Kaizor Innovation Limited.
  8. 8. Product Innovation: Dongguan Furniture Company Private and Confidential The information contained herein is confidential. For the purposes of protecting sources of information and people involved, the content herein can only be used for Kaizor Innovation purposes only. It does not constitute a circulation, an offer to sell or other distribution to other outside parties. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2010 Kaizor Innovation Limited.
  9. 9.   • • • • ©© Copyright 2002-2010 Kaizor Innovation Limited. Copyright 2002-2005 Kaizor Innovation Limited.
  10. 10. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2010 Kaizor Innovation Limited.
  11. 11. © Copyright 2002-2010 Kaizor Innovation Limited.
  12. 12. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2010 Kaizor Innovation Limited.
  13. 13. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2010 Kaizor Innovation Limited.
  14. 14. © © Copyright 2002-2010 Kaizor Innovation Limited. Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2008 Kaizor Innovation Limited.
  15. 15. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2010 Kaizor Innovation Limited.
  16. 16. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2010 Kaizor Innovation Limited.
  17. 17. TJ © Copyright 2002-2010 Kaizor Innovation Limited.
  18. 18. © Copyright 2002-2005 Kaizor Innovation Limited. Limited. © Copyright 2002-2010 Kaizor Innovation
  19. 19. © Copyright 2002-2010 Kaizor Innovation Limited. © Copyright 2002-2008 Kaizor Innovation Limited.
  20. 20. © Copyright 2002-2010 Kaizor Innovation Limited. © Copyright 2002-2008 Kaizor Innovation Limited.
  21. 21. © Copyright 2002-2010 Kaizor Innovation Limited.
  22. 22. © Copyright 2002-2010 Kaizor Innovation Limited. © Copyright 2002-2005 Kaizor Innovation Limited.
  23. 23. Service Innovation - Hong Kong Post Office Private and Confidential The information contained herein is confidential. For the purposes of protecting sources of information and people involved, the content herein can only be used for Kaizor Innovation purposes only. It does not constitute a circulation, an offer to sell or other distribution to other outside parties. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2010 Kaizor Innovation Limited.
  24. 24. Seminar Training with Post Office Mgt + Staff © Copyright 2002-2010 Kaizor Innovation Limited.
  25. 25. Interactive Discussions with Stakeholders © Copyright 2002-2010 Kaizor Innovation Limited.
  26. 26. We Observed and Interviewed Many CustomersInnovation © Copyright 2002-2005 Kaizor Innovation Limited. 2002 © Copyright 2002-2004 Kaizor to Understand their Usage©Needs Limited. 2002-2009 2002-2004 Copyright
  27. 27. Business Customers - Personas Courier SME Boss Internet Boy Trader Biz Traveller • Age: 50-60 • Age: ~ 20 • Age: 40+ • Age: ~ 20+ • Age: 30-40+ • Not good in English • Know English • Mixed personal & • Need printer/computer • Frequent user • Not decision-maker • Not decision-maker business use • Print out address labels • Send figurines/ on price/mailing on price/mailing • Random use of all • Prefer monthly billing mobile phones • Not knowing what • Not knowing what services • Desire cash/points • Visit HK 3-4 times is sent is sent • P.O. Box user reward a year • Go to P.O. daily • Go to P.O. daily • Monthly postage fee: • Buy stationary, • Frequent user • Frequent user from 000s to 0000s leave to pack, • Mail volume depends • Mail volume depends • Prefer other payment return to mail on business nature on business nature methods beyond cash • Do not often carry • Works for smaller or • Works for larger • Send goods. e.g. enough HKD$ cash more traditional co. companies Camera, electronics, • Prefer to pay both figurines, gift stamps & box together • Pack at home/office Kaizor Innovationread Chinese1 © Copyright 2002-2008 • Cannot Limited. • Want fast efficient service signage
  28. 28. “I didn’t even know there is a Post Office here.” - 1st time users SOLUTION: Use Post Office Brand colors to draw attention to©Post Office’s entrance Limited. Copyright 2002-2007 Kaizor Innovation
  29. 29. SOLUTION: More recognizable Post Office branded entrance © Copyright 2002-2007 Kaizor Innovation Limited.
  30. 30. ISSUE:  Separate Business and Non-commercial Customers © Copyright 2002-2007 Kaizor Innovation Limited.
  31. 31. SOLUTION: Conceptually separate Pay Bills and Mailing © Copyright 2002-2007 Kaizor Innovation Limited.
  32. 32. ISSUE: Need a lot more counter space for small parcels processing 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2007
  33. 33. ISSUE: Internet Traders takes up counter space for a long period of time © Copyright 2002-2005 Kaizor Innovation Limited. 2002-2007
  34. 34. Business Customers - Personas Courier SME Boss Internet Boy Trader Biz Traveller • Age: 50-60 • Age: ~ 20 • Age: 40+ • Age: ~ 20+ • Age: 30-40+ • Not good in English • Know English • Mixed personal & • Need printer/computer • Frequent user • Not decision-maker • Not decision-maker business use • Print out address labels • Send figurines/ on price/mailing on price/mailing • Random use of all • Prefer monthly billing mobile phones • Not knowing what • Not knowing what services • Desire cash/points • Visit HK 3-4 times is sent is sent • P.O. Box user reward a year • Go to P.O. daily • Go to P.O. daily • Monthly postage fee: • Buy stationary, • Frequent user • Frequent user from 000s to 0000s leave to pack, • Mail volume depends • Mail volume depends • Prefer other payment return to mail on business nature on business nature methods beyond cash • Do not often carry • Works for smaller or • Works for larger • Send goods. e.g. enough HKD$ cash more traditional co. companies Camera, electronics, • Prefer to pay both figurines, gift stamps & box together • Pack©at home/office Kaizor Innovationread Chinese1 Copyright 2002-2008 • Cannot Limited. • Want efficient service signage
  35. 35. SOLUTION: Special counter to accommodate for Internet Traders © Copyright 2002-2007 Kaizor Innovation Limited.
  36. 36. ISSUE: Lack of space to pack large parcels in all Post Offices © Copyright 2002-2005 Kaizor Innovation Limited. 2002-2007
  37. 37. Trash Bin Stationaries Small Scale integrated in table Trolley Sizer Upper + Floor Scale SOLUTION: Island Packing Table © Copyright 2002-2007 Kaizor Innovation Limited.
  38. 38. ISSUE: Counter window in-taking small parcels need to be accessible2002-2007 Kaizor Innovation Limited. © Copyright sitting down
  39. 39. Indent + Scale Printers / Equipment Monitor in Table Roller Large Trolley for Small Parcels SOLUTION: Staff Counter © Copyright 2002-2007 Kaizor Innovation Limited.
  40. 40. Co-creation Workshop: Staff Counter design exercise © Copyright 2002-2007 Kaizor Innovation Limited.
  41. 41. Research Debrief - Co-creation © Copyright 2002-2007 Kaizor Innovation Limited. © Copyright 2002-2010 Kaizor Innovation Limited.
  42. 42. User-Centered Design Process 1 RESEARCH 2 STRATEGIZE 3 DESIGN 4 IMPLEMENT Redesign Understand Products Production Customers + Services Design Concepts © Copyright 2002-2010 Kaizor Innovation Limited.
  43. 43. SUMMARY Innovating the TAO Way • Harmony with Nature • Holistic Problem Solving • Human-Centered • Harmonious but Different © Copyright 2002-2010 Kaizor Innovation Limited.
  44. 44. PEACE © Copyright 2002-2010 Kaizor Innovation Limited.
  45. 45. Thank you www.kaizor.com

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