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Understanding Mainland China UsersJuly 25, 2011Private and ConfidentialThe information contained herein is confidential. F...
© Copyright 2002-2011 Kaizor Innovation Limited.
© Copyright 2002-2011 Kaizor Innovation Limited.
© Copyright 2002-2011 Kaizor Kaizor Innovation Limited.      © Copyright 2002-2011 Innovation Limited.
© Copyright 2002-2005 Kaizor Innovation Limited.
© Copyright 2002-2011 Kaizor Innovation Limited.
© Copyright 2002-2011 Kaizor Innovation Limited.
© Copyright 2002-2011 Kaizor Innovation Limited.
© Copyright 2002-2011 Kaizor Innovation Limited.
© Copyright 2002-2011 Kaizor Innovation Limited.
© Copyright 2002-2011 Kaizor Innovation Limited.
© Copyright 2003-2005 Kaizor Innovation Limited and The Hong Kong © Copyright 2002-2005 Kaizor Innovation Limited.        ...
© Copyright 2002-2011 Kaizor Kaizor Innovation Limited.      © Copyright 2002-2011 Innovation Limited.
© Copyright 2002-2011 Kaizor Kaizor Innovation Limited.      © Copyright 2002-2011 Innovation Limited.
We’ve done User Research in many Mainland homes/offices/retail in China:• Shanghai• Beijing• Hong Kong• Shenzhen• Guangzho...
© Copyright 2002-2009 Kaizor Innovation Limited.
© Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2011 Kaizor Kaizor Innovation Limited.         © Copyrig...
© Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2011 Kaizor Kaizor Innovation Limited.         © Copyrig...
StartUp 1.0: Kaizor Innovation                             © Copyright 2002-2005 Kaizor Innovation Limited.               ...
© Copyright 2002-2011 Kaizor Innovation Limited.
Kaizor Innovation is a strategic innovation consultancy based in Hong Kong/ChinaWe help our clients:• Understand China mar...
© Copyright 2002-2011 Kaizor Innovation Limited.© Copyright 2002-2011 Kaizor Innovation Limited.
/ User Experience Design   / Executive Training                                         27/ User Research                 ...
Our Clients...                 © Copyright 2002-2009 Kaizor Innovation Limited.
System Product Design Workshop Wuxi,Hunan,Guangzhou Workshop at Guangzhou Academy of Fine Arts Workshop in Wuxi           ...
Mobile Research Collaboration with GAFA, School of Design  GAFA team                      Demo Lifecycle Scenario         ...
© Copyright 2002-2011 Kaizor Innovation Limited.
© Copyright 2002-2011 Kaizor Innovation Limited.
Understanding China’s WorkforceOct 13, 2008Private and ConfidentialThe information contained herein is confidential. For t...
© Copyright 2002-2011 Kaizor Innovation Limited.© Copyright 2002-2005 Kaizor Innovation Limited.
© Copyright 2011 Herman Miller    © Copyright 2002-2011 Kaizor Innovation Limited.© Copyright 2002-2005 Kaizor Innovation ...
© Copyright 2011 Herman Miller© Copyright 2002-2011 Kaizor Innovation Limited.
© Copyright 2011 Herman Miller© Copyright 2002-2011 Kaizor Innovation Limited.
© Copyright 2011 Herman Miller© Copyright 2002-2011 Kaizor Innovation Limited.
Values:           Self Starter (Risk Takers)• Status seeking• Showing success• Guan-Xi overrides rules• Societal biz conne...
Conformist (Need for Approval)Values:• Seek societal and peers approval• Magneted to MNCs andestablished names• Proud to h...
Returnee (Made it Back Home/Values:              Upgraded)• Study abroad for a few years• Speaks ok gibberish English• Asp...
Optimist (Spend it All Monthly)Values:• Studied locally in Mainland• Summer interned in Western companies• MSN or QQ socia...
Hybrid (Cultural Revivalists)Values:• Hong Kong, Singapore, Taiwan• Seeking Chinese Cultural Roots• More Traditional Chine...
Westerner (Cultural Explorer)Values:• China is the next Gold Mine• Coming to the Wild East• Finds Chinese culture inspirin...
 ••••        © Copyright 2002-2005 Kaizor Innovation Limited.                      © Copyright 2002-2009 Kaizor Innovation...
© Copyright 2002-2005 Kaizor Innovation Limited.
© Copyright 2002-2005 Kaizor Innovation Limited.
---    © Copyright 2002-2005 Kaizor Innovation Limited.
© Copyright 2002-2005 Kaizor Innovation Limited.              © Copyright 2002-2009 Kaizor Innovation Limited.
© Copyright 2002-2005 Kaizor Innovation Limited.  © Copyright 2002-2008 Kaizor Innovation Limited.               © Copyrig...
© Copyright 2002-2005 Kaizor Innovation Limited.  © Copyright 2002-2008 Kaizor Innovation Limited.               © Copyrig...
© Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2008 Kaizor Innovation Limited.
© Copyright 2002-2005 Kaizor Innovation Limited.
TJ
:    © Copyright 2002-2005 Kaizor Innovation Limited.                  © Copyright 2002-2009 Kaizor Innovation Limited.
© Copyright 2002-2008 Kaizor Innovation Limited.             © Copyright 2002-2009 Kaizor Innovation Limited.
© Copyright 2002-2008 Kaizor Innovation Limited.             © Copyright 2002-2009 Kaizor Innovation Limited.
© Copyright 2002-2009 Kaizor Innovation Limited.
© Copyright 2002-2005 Kaizor Innovation Limited.        © Copyright 2002-2009 Kaizor Innovation Limited.
Top 10 Myths about Starting Upin China                       © Copyright 2002-2004 Kaizor Innovation Limited
Top 10 Myths about Starting Upin China6.   High Tech equals good biz in China7.   What works in the U.S. can be duplicated...
Top 10 Myths about Starting Upin China1. You thought marrying a HK Chinese wife can help you in   Mainland China!2. You ca...
65© Copyright 2002-2004 Kaizor Innovation Limited
What Startup Entrepreneurs need?           HK v.s.   SH•   International & Mixed Culture          ✔•   Freedom of Speech &...
Creative Cities Study: (UK British Council)http://creativecities.britishcouncil.org/files/data/exploratory/Breakthrough%20c...
© Copyright 2002-2011 KaizorKaizor Innovation Limited      © Copyright 2002-2004 Innovation Limited.
Know yourselfKnow the othersHundred warsHundred victories     © Copyright 2002-2011 KaizorKaizor Innovation Limited       ...
Thank youwww.kaizor.com
Understanding Mainland China Users
Understanding Mainland China Users
Understanding Mainland China Users
Understanding Mainland China Users
Understanding Mainland China Users
Understanding Mainland China Users
Understanding Mainland China Users
Understanding Mainland China Users
Understanding Mainland China Users
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Understanding Mainland China Users

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Understanding Mainland China Users

  1. 1. Understanding Mainland China UsersJuly 25, 2011Private and ConfidentialThe information contained herein is confidential. For the purposes of protecting sources of information and people involved, the contentherein can only be used for Kaizor Innovation purposes only. It does not constitute a circulation, an offer to sell or other distribution to otheroutside parties. © Copyright 2002-2005 Kaizor Innovation Limited. 2002-2011
  2. 2. © Copyright 2002-2011 Kaizor Innovation Limited.
  3. 3. © Copyright 2002-2011 Kaizor Innovation Limited.
  4. 4. © Copyright 2002-2011 Kaizor Kaizor Innovation Limited. © Copyright 2002-2011 Innovation Limited.
  5. 5. © Copyright 2002-2005 Kaizor Innovation Limited.
  6. 6. © Copyright 2002-2011 Kaizor Innovation Limited.
  7. 7. © Copyright 2002-2011 Kaizor Innovation Limited.
  8. 8. © Copyright 2002-2011 Kaizor Innovation Limited.
  9. 9. © Copyright 2002-2011 Kaizor Innovation Limited.
  10. 10. © Copyright 2002-2011 Kaizor Innovation Limited.
  11. 11. © Copyright 2002-2011 Kaizor Innovation Limited.
  12. 12. © Copyright 2003-2005 Kaizor Innovation Limited and The Hong Kong © Copyright 2002-2005 Kaizor Innovation Limited. Polytechnic University, School of Design
  13. 13. © Copyright 2002-2011 Kaizor Kaizor Innovation Limited. © Copyright 2002-2011 Innovation Limited.
  14. 14. © Copyright 2002-2011 Kaizor Kaizor Innovation Limited. © Copyright 2002-2011 Innovation Limited.
  15. 15. We’ve done User Research in many Mainland homes/offices/retail in China:• Shanghai• Beijing• Hong Kong• Shenzhen• Guangzhou• Dalian• Dongguan• Suzhou• Shenyang• Wenzhou• Wuhan• Tianjin Shenzhen• Tangshan• Zhongshan• etc... © Copyright 2002-2010 Kaizor Innovation Limited. © Copyright 2002-2005 Kaizor Innovation Limited.
  16. 16. © Copyright 2002-2009 Kaizor Innovation Limited.
  17. 17. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2011 Kaizor Kaizor Innovation Limited. © Copyright 2002-2005 Innovation Limited.
  18. 18. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2011 Kaizor Kaizor Innovation Limited. © Copyright 2002-2005 Innovation Limited.
  19. 19. StartUp 1.0: Kaizor Innovation © Copyright 2002-2005 Kaizor Innovation Limited. 2002-2010
  20. 20. © Copyright 2002-2011 Kaizor Innovation Limited.
  21. 21. Kaizor Innovation is a strategic innovation consultancy based in Hong Kong/ChinaWe help our clients:• Understand China market user needs identifying new market/product opportunities• Build up R&D Design Innovation capability in Asia• Provide Training on User-Centered Innovation © Copyright 2002-2011 Kaizor Innovation Limited.
  22. 22. © Copyright 2002-2011 Kaizor Innovation Limited.© Copyright 2002-2011 Kaizor Innovation Limited.
  23. 23. / User Experience Design / Executive Training 27/ User Research / Design Team Training
  24. 24. Our Clients... © Copyright 2002-2009 Kaizor Innovation Limited.
  25. 25. System Product Design Workshop Wuxi,Hunan,Guangzhou Workshop at Guangzhou Academy of Fine Arts Workshop in Wuxi Research analysis Concept brainstorming © Copyright 2002-2009 Kaizor Innovation Limited.
  26. 26. Mobile Research Collaboration with GAFA, School of Design GAFA team Demo Lifecycle Scenario Competitive ResearchMapping patterns from research Themes for innovative concepts Personas © Copyright 2002-2005 Kaizor Innovation Limited.
  27. 27. © Copyright 2002-2011 Kaizor Innovation Limited.
  28. 28. © Copyright 2002-2011 Kaizor Innovation Limited.
  29. 29. Understanding China’s WorkforceOct 13, 2008Private and ConfidentialThe information contained herein is confidential. For the purposes of protecting sources of information and people involved, the contentherein can only be used for Kaizor Innovation and Sensormatic purposes only. It does not constitute a circulation, an offer to sell or otherdistribution to other outside parties. © Copyright 2002-2008 Kaizor Innovation Limited. © Copyright 2002-2008 Kaizor Innovation Limited.
  30. 30. © Copyright 2002-2011 Kaizor Innovation Limited.© Copyright 2002-2005 Kaizor Innovation Limited.
  31. 31. © Copyright 2011 Herman Miller © Copyright 2002-2011 Kaizor Innovation Limited.© Copyright 2002-2005 Kaizor Innovation Limited.
  32. 32. © Copyright 2011 Herman Miller© Copyright 2002-2011 Kaizor Innovation Limited.
  33. 33. © Copyright 2011 Herman Miller© Copyright 2002-2011 Kaizor Innovation Limited.
  34. 34. © Copyright 2011 Herman Miller© Copyright 2002-2011 Kaizor Innovation Limited.
  35. 35. Values: Self Starter (Risk Takers)• Status seeking• Showing success• Guan-Xi overrides rules• Societal biz connections• Government connections• Immigrated to HK/Vancouver• Bought apts in HK• Stores money in HK banks• Drivers and mistresses
  36. 36. Conformist (Need for Approval)Values:• Seek societal and peers approval• Magneted to MNCs andestablished names• Proud to have made the approvalmark• Eager to “catch up to the world”• I want to have what everybodyhas• As long as I have a house, stablejob and kid• Has one ‘emperor child’
  37. 37. Returnee (Made it Back Home/Values: Upgraded)• Study abroad for a few years• Speaks ok gibberish English• Aspire to be own boss one day• Learn as much as he can from MNCs• Have some friends from abroad• Wants to catch up to lastest from abroad• Have to support 6 adults in the future• A lot of pressure
  38. 38. Optimist (Spend it All Monthly)Values:• Studied locally in Mainland• Summer interned in Western companies• MSN or QQ social network of friends• Watch soaps online• Taobao’s A LOT• Have love from 6 adults
  39. 39. Hybrid (Cultural Revivalists)Values:• Hong Kong, Singapore, Taiwan• Seeking Chinese Cultural Roots• More Traditional Chinese values + ethics• ‘Been there done that’ consumerism• International connections• East meets West world view• Next century is in China• Travels back and forth to China• Individualists + Family values
  40. 40. Westerner (Cultural Explorer)Values:• China is the next Gold Mine• Coming to the Wild East• Finds Chinese culture inspiring• Marries Chinese wife• Speaks PuTongHua like a local• Opens own business in Mainland• Renovates a Hutong• Is concerned about air quality in China• Looks for organic food in China• Likes to try things out and don’t mind breaking one or 2 rules
  41. 41.  •••• © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
  42. 42. © Copyright 2002-2005 Kaizor Innovation Limited.
  43. 43. © Copyright 2002-2005 Kaizor Innovation Limited.
  44. 44. --- © Copyright 2002-2005 Kaizor Innovation Limited.
  45. 45. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
  46. 46. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2008 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
  47. 47. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2008 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
  48. 48. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2008 Kaizor Innovation Limited.
  49. 49. © Copyright 2002-2005 Kaizor Innovation Limited.
  50. 50. TJ
  51. 51. : © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
  52. 52. © Copyright 2002-2008 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
  53. 53. © Copyright 2002-2008 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
  54. 54. © Copyright 2002-2009 Kaizor Innovation Limited.
  55. 55. © Copyright 2002-2005 Kaizor Innovation Limited. © Copyright 2002-2009 Kaizor Innovation Limited.
  56. 56. Top 10 Myths about Starting Upin China © Copyright 2002-2004 Kaizor Innovation Limited
  57. 57. Top 10 Myths about Starting Upin China6. High Tech equals good biz in China7. What works in the U.S. can be duplicated in China8. Earn $1 per Chinese person and you can become a $1.3 billionaire9. China is a gold mine for everyone10. You can do business in China without being there (HK doesn’t count as Mainland) © Copyright 2002-2004 Kaizor Innovation Limited
  58. 58. Top 10 Myths about Starting Upin China1. You thought marrying a HK Chinese wife can help you in Mainland China!2. You can thrive inside China based on competence and ability3. You can startup a biz easily in China4. You can do business right away in China5. You can do business in China without knowing PTH © Copyright 2002-2004 Kaizor Innovation Limited
  59. 59. 65© Copyright 2002-2004 Kaizor Innovation Limited
  60. 60. What Startup Entrepreneurs need? HK v.s. SH• International & Mixed Culture ✔• Freedom of Speech & Information Flow ✔• Creativity ✔• Easy to Obtain + Sustain Visa ✔• Stable Biz Environment ✔• Transparent Rules of the Game ✔• Rule of Law ✔• Low Entry Barrier to Biz ✔• Entrepreneurship Culture ✔• Low Tax ✔• Trust & Biz ethics ✔• Quality Talents ✔• Good IP Protection ?• Raise Capital for Biz Expansion ?• Low Rent SZ?• Low Labour Costs SZ? ?
  61. 61. Creative Cities Study: (UK British Council)http://creativecities.britishcouncil.org/files/data/exploratory/Breakthrough%20cities%20report.pdf
  62. 62. © Copyright 2002-2011 KaizorKaizor Innovation Limited © Copyright 2002-2004 Innovation Limited.
  63. 63. Know yourselfKnow the othersHundred warsHundred victories © Copyright 2002-2011 KaizorKaizor Innovation Limited © Copyright 2002-2004 Innovation Limited.
  64. 64. Thank youwww.kaizor.com

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