https://www.facebook.com/acestar.my/videos/1436266706479584/ https://www.facebook.com/seaconnectcc/

1. Design Innovation for the China Market
May 2, 2018 | Kaizor Innovation
Elaine Ann, CEO / Founder

2. Why China?

3. source: http://brilliantmaps.com/population-circle/
7 Billion Worldwide
3.7B

4. source: http://brilliantmaps.com/population-circle/

10. Did you know?

15. WeChat’s users using App live © Copyright 2002-2015 Kaizor Innovation Limited.

16. Visited WeChat Guangzhou

18. TencentTencent’s QQ Robot let’s children communicate with parents on WeChat

19. Visited Baidu Beijing

21. Alibaba Group © Copyright 2002-2015 Kaizor Innovation Limited.

28. © Copyright 2002-2015 Kaizor Innovation Limited.

29. 美国硅⾕谷优步演讲：
中国交互設計和設計调研概况

30. What does it have to do with you?

31. AliPay in Thailand

32. WeChat Pay in Japan

33. AliPay in Finland

35. source: https://pandaily.com/alipay-wechatpay-enter-southeast-asia-local-mobile-payment-market/

36. © Copyright 2002-2017 Kaizor Innovation Limited.

37. © Copyright 2002-2017 Kaizor Innovation Limited.

42. How do we know all this?

44. Elaine’s Background

45. BACKGROUND
We conduct
ethnographic/user
research/user testing
in China for product
and services innovation
for the past 15 years in
1st, 2nd and 3rd Tier
cities in China.
Users ranging from:
•Self-employed
•Business owners
•Technology managers
•Sales managers
•Marketing managers
•Executive secretaries
•Government officials
•Stay-at-home moms
•College students
•Hospital staff
etc.
We’ve conducted
research in homes,
offices, retail and
captured videos and
insights evidence for
our client’s product
teams.
BEIJING
Kaizor Innovation is a strategic innovation consultancy
with over 15 years of experience helping MNCs and
Western innovation consultancies strategise their
products for the China market including:
• medical
• healthcare
• consumer electronics
• mobile payment
• internet businesses
• retail security
• luxury brand
• etc.
16years
500china homes
3000hours of videos
SHANGHAI
HONG KONG

46. OUR CLIENTS - GLOBAL

47. Experience Innovation Strategy
!47
User Research
Design Team Training
Executive Training

48. © Copyright 2002-2015 Kaizor Innovation Limited.

49. WE VISITED 18 COMPANIES IN 8 DAYS
© Copyright 2002-2017 Kaizor Innovation Limited.

50. •
Key Sponsors:
•
Gold Sponsor •
Silver Sponsor
•
Food Sponsor:
•
Supporting Organisations:
•
Venue Sponsors:
Interaction Designers Association of Hong Kong

51. •
Past Speakers
•
Past Speakers from:

52. What is User Experience?

58. Top 5 Differences

59. 1

60. Scale

61. U.S.China
1.3b 320m:

62. 4.34 1:
U.S.China

63. WhatsApp
mostly 1:1
WeChat
500/group500 / 1:1
China U.S.

64. WeChat WhatsApp

65. 2

66. China U.S.
UX
started in
2008
UX
started in
1990s
18 yrs

67. 80% UX Designers in China have less than 3-5 years experience © Copyright 2002-2016 Kaizor Innovation Limited.

68. Average age of UX Designers in China are below 30 © Copyright 2002-2017 Kaizor Innovation Limited.

69. Tencent User Experience Departments © Copyright 2002-2015 Kaizor Innovation Limited.

70. Jing Dong User Experience Team © Copyright 2002-2015 Kaizor Innovation Limited.

71. 3

72. Culture

73. IndividualistsCollectivists
China U.S.

75. China U.S.

77. WeRun

78. 4

79. Aesthetics

80. Black
Blue
Grey
Gold
Rose
Natural
China U.S.

81. Practical
Down to Earth
No Frills
Luxury
Cute
Nature
China U.S.

86. 5

87. Face

100. elaine.ann@kaizor.com
WeChat
www.kaizor.com

101. thank you.