The document provides 10 practical tips for effective social media marketing, emphasizing the importance of understanding one's brand, having a clear strategy, choosing the right medium, and measuring relevant metrics. It underscores the significance of visual content, being responsive, engaging with audiences, and maintaining a sustainable presence on social media. Overall, it highlights that social media success involves building and nurturing relationships rather than just broadcasting messages.

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10 Practical Tips
for Effective Social Media Marketing

2. Who is
YehBaby?

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YehBaby is a niche brand
agency, harnessing the power of
branding
and online communications
for entrepreneurs and
medium-sized businesses.

4. Developing
Brands
as strategic business assets
We specialise in:
1

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6. Content Driven
Social Media
community management
and brand journalism
We specialise in:
2

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8. Brand-focused
Design
and visual communication
We specialise in:
3

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10. 10
Practical Tips
on doing great Social Media Marketing

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13. START RIGHT
KEEP GOING LEFT

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1. Know who you are!
• Find your voice
• Use it consistently:
visually,
verbally,
interactively
Social Media is 3D branding
Formulate your
brand
proposition
carefully.
You’re
competing to
stand out!

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Size of audience
DepthofEngagement
Number
of likes
Talking about
2. Have a strategy
The dynamics of Social Reach
• Be clear on your purpose
Brainstorm
a content
strategy
with topics.
Make sure
you cover
everything.

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Community
Mass
Medium
Hobby Trophy
Likes
Engagement
Higher
More
Lower
Fewer
Strategies for Social Reach
©YehBabyDigitalCreatives

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3. Pick the right medium
The no. 1 for B2C
+ Friendly environment
+ Powerful tools – ads/measuring
- Constant work
- Fickleness of a 26 year old dictator

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3. Pick the right medium
The no. 1 for B2B (& increasingly B2C)
+ Blogger/Twitterati – powerful
+ Monitor sentiment
- No good measuring, but improving
- Noisy environment

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3. Pick the right medium
Visual branding tool – international
+ Powerful referral for online shopping
- Tracking and measuring
- Borderless

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3. Pick the right medium
Blogging
+ Cumulative
+ SEO
+ Update website
- Commitment

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4. Measure the right things
• Tons of metrics available
- web traffic
- CTR
- Engagement
- Growth
- Response time
- Sentiment analysis
• Pick 3 or 4 according to
your strategy
• Track your progress
Avoid analysis paralysis

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5. Know the rules
Be mindful of:
• Platform rules
• General ethics
• Social media etiquette
• ‘Don’t be that guy.’
Like building on someone else’s property!

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6. Be visual
• SM used to be the more
‘snapshotty’ the better
• Timeline, Tumblr, Instagram,
Pinterest has pushed
quality expectations up
• Be ethical, respect ©,
credit sources, share
A picture gets a thousand shares

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6. Be visual
• Mix it up – keep it real
• Visuals are never wasted –
use it on other media
• Be original and true to
your brand.
Look sharp!

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7. Be available
• Social care – your new call
centre and inbox (preferred
above e-mail)
• People live with one eye
on their phones.
• Immediacy is expected
Welcome to your new call centre

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8. Be Human
•Be social
• Be human
• Tell stories
• Listen, converse
•Realise that this is not a
‘push’ publication medium
Braai on steroids!

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9. Be sustainable
• Don’t underestimate the power of
the medium.
• 1.5 million impressions/month
• Don’t underestimate the skills
level required.
• Don’t underestimate time & effort.
Don’t get bored or boring.

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10. Be realistic
• It can be powerful
for attracting feet
driving traffic to your website
driving sales in your online shop
building your brand
• Still works better if supported by
other media and activities.
• Real life activations work great.
You can’t be a mouse with the footprint of an elephant.

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‘Build it, and they will come’ only works in the movies.
Social Media is ‘build it, nurture it, engage them, and
they may come and stay.’ - Seth Godin
How do we tell your story?

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YehBaby Digital Creatives: info@yehbaby.co.za