The document describes the design process for a budgeting app called Budgee. It aims to help users reach savings goals by passively tracking purchases and determining potential savings. The designer observed users' unconscious spending habits and wants the app to make purchases more conscious. An ideation session provided feedback from housemates. Research on Mint, You Need a Budget, and Unsplurge informed the app's design. It will aggregate finances, utilize a goal-oriented savings algorithm, and feature interactive bill pay and investments. Wireframes and visual scenarios demonstrate the app's design and user experience.

1. Welcome to Budgee
FA 102D Design for Smartphones and iPads Vincent Frazzetto

2. Unmet Desire
• An application which passively helps people reach their goals
and ultimately make lives easier.
– Influences:
• Three Principles to Guide Designing for Social Change
• How ‘the Three Day Rule’ Can Boost your Bank Balance
FA 102D Design for Smartphones and iPads Vincent Frazzetto

3. Cohort
• The daily routine of the average person starting their day.
FA 102D Design for Smartphones and iPads Vincent Frazzetto

4. Observations (1)
• Many repeat visitors to coffee shop.
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5. Observations (2)
• People will hesitate on larger purchases but think nothing of
smaller, repetitive purchases.
FA 102D Design for Smartphones and iPads Vincent Frazzetto

6. Observations (3)
• The same guests would visit the same locations during the
week, but not show up at the same times on weekends.
FA 102D Design for Smartphones and iPads Vincent Frazzetto

7. Observations (4)
• Unconscious purchases become part of our daily routine.
FA 102D Design for Smartphones and iPads Vincent Frazzetto

8. Observations (5)
• What if we made these purchases conscious?
– What would our saving potential be?
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9. Video Journal
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10. Video Notes
• “I never did budget any money for coffee, until I started using
the mobile apps.”
• “At first, it [mobile coffee-ordering apps] made me more
inclined to spend money…”
• “But after the first month and seeing those results made me
more hesitant to go and make a purchase.”
FA 102D Design for Smartphones and iPads Vincent Frazzetto

11. Application Concept
• A smart budget app which tracks and records our purchases.
• A financial aggregator of costs, expenses, investments, and
savings in one place.
• Application will get to ‘know’ users.
– Determine savings potential and set savings and portfolio goals.
FA 102D Design for Smartphones and iPads Vincent Frazzetto

12. Ideation Session
• 3 of my housemates
– Discussed what we would like from
the app and how it can be user-
friendly.
FA 102D Design for Smartphones and iPads Vincent Frazzetto

13. Ideation Session (2)
FA 102D Design for Smartphones and iPads Vincent Frazzetto

14. Ideation Session (3)
• App should:
– Link to bank account(s)
– Easy access to unique savings goals
– Online bill pay
– Credit score
– Use easy-to-read graphics on main
screen
FA 102D Design for Smartphones and iPads Vincent Frazzetto

15. Ideation Session (4)
• Home Screen Display
brainstorming
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16. Application Research
• Mint App
FA 102D Design for Smartphones and iPads Vincent Frazzetto

17. Application Research (2)
• You Need a Budget (YNAB)
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18. Application Research
• Unsplurge
FA 102D Design for Smartphones and iPads Vincent Frazzetto

19. Application Description
• An all-in-one financial aggregator which grows accustomed to
its users over time, utilizing a goal-oriented savings algorithm
to gradually increase users’ saving potential.
• Savings potential increasing will correlate to larger savings
goal and investment opportunities.
FA 102D Design for Smartphones and iPads Vincent Frazzetto

20. Application Specs
• A rundown of recent purchases broken down into user-
determined spending categories.
• Goal-oriented savings application which breaks down
feasibility and timeframe of potential purchases.
• Interactive bill pay and investment platforms to capitalize on
greater savings potential.
FA 102D Design for Smartphones and iPads Vincent Frazzetto

21. Visual User Scenario
FA 102D Design for Smartphones and iPads Vincent Frazzetto

22. Visual User Scenario
FA 102D Design for Smartphones and iPads Vincent Frazzetto

23. Visual User Scenario
FA 102D Design for Smartphones and iPads Vincent Frazzetto

24. Naming
• Common Terms:
– Budget
– Money
– Coffee
– E-Budget
– Personal
– Goals
– Savings
• Application Name:
– Budgee
FA 102D Design for Smartphones and iPads Vincent Frazzetto

25. Logo Process
FA 102D Design for Smartphones and iPads Vincent Frazzetto
• Incorporated traditional elements associated with money
– Green, $ sign
– Added simple yellow complement to the green
• Originally named “BudgetMe”
• Simplified to “Budgee”

26. Application Wireframes
FA 102D Design for Smartphones and iPads Vincent Frazzetto

27. Application Design
FA 102D Design for Smartphones and iPads Vincent Frazzetto

28. Application Design
FA 102D Design for Smartphones and iPads Vincent Frazzetto