1) The document discusses research into whether using online social networks can increase exercise adherence and motivation. The goal is to help developers create more persuasive health apps. 2) It outlines initial findings from analyzing workout tweets from several fitness hashtags, including the number of tweets, unique users, and tweets per day for each hashtag. 3) Next steps discussed include presenting research at a conference, finishing a literature review, and submitting papers to journals.

1. Can
make
you fit?
Ted Vickey

2. My PhD is researching exercise and
technology, because I want to find out if the
use of online social networking increases
exercise adherence and motivation so that
developers can create more persuasive
applications that allows a person to
become healthier and decrease healthcare
costs.

3. WHO
WHAT
WHY
HOW

5. WHO

7. I am by EDUCATION an Exercise Scientist,
I am by EXPERIENCE an Entrepreneur,
I am by PASSION a Connector.

8. Connected Health
Health Technology
Physical Social
Obesity Mobile
Activity Networks
Mobile + Social Network + Physical Activity

9. • Fogg Behavior Model • Why important?
• Persuasive Technologies • Epidemiology
• Challenges • Public Policy
Physical
Activity
Technology Research Obesity
Social
• Twitter Networking
• What is it?
• Social Network Analysis • Global crisis
• eHealth • Economic impact

10. WHAT

11. 1. Turn on mobile fitness app
Workout
Time!

12. 2. Complete physical activity
Walking
Running
Biking
Hiking
Swimming
Lifting
Sleeping

13. 3. Save workout

15. WHY

16. PREVENTABLE !
•Heart Disease
Chronic •Diabetes
•Stroke
Disease
•Lung Cancer
•Respiratory Disease
63% 70% 90%

20. Market Drivers for eHealth

21. HOW

24. As of May 5, 2011
178,988
136,299
74,037
61,538
#runkeeper
49,664
#endomondo
#myfitnesspal
#dailymile
#nike+

25. Initial findings….
Summarizr

27. Additional Twitter information

28. Random sample of 2000 English speaking, mobile fitness app users

29. English only workout tweets (5 hashtags), 36 days
Tweets = 234,772
Unique Users = 57,018

30. Tweets per day per #hashtag

31. Next Steps
• 7th Annual International Conference on
Kinesiology and Exercise Sciences (27-30 June)
in Athens;
• Submit paper to Athens conference (27 May);
• NUIG Health Promotion poster (1 June);
• Finish Lit Review and submit to journals.

32. Ted Vickey
National University of Ireland - Galway
ted.vickey@deri.org
@tedvickey
www.linkedin.com/in/tedvickey
www.socialfitphd.com

33. Dr. Kathleen Martin-Ginis
Industry Advisor
McMaster University

36. Tweet Classifications
Naaman et al 2010
Pear Analytics 2009