1. How Rakuten is planning
to run their entire
business in English?
s1180117 Seigo Maki

2. Contents
1. Introduction
2. What is Rakuten
3. Importance of overseas market
4. State of Rakuten in English
5. shortage facter of Rakuten
6. Strategy of Rakuten in English
7. Conclusion
8. Reference

3. Introduction
● Rakuten challenge and success to advance
overseas.
● I think that the advance in English is the
highest economic effect.
● So that, I anolyze the advance in English.

4. What is Rakuten
● Rakuten is the company that provide Internet
service in Japan.
● Hiroshi Mikitani establish in 1997.
● Holding 8200 million customer.

5. Importance of overseas markets
● Bigger than japanese marketing
● Able to focus category of products.
● Easy to raise a person of talent and funds.

6. State of Rakuten in English
● Schmeered Holdings Limited Company in
2011.
● Use regulary English language in the
company

7. Shortage factor of Rakuten
● “Function” precede “Emotion”
● Negligent of customer support

8. Strategy of Rakuten in English
● Make ab initio a product for overseas
markets
● Focus to user experience
● Recruit abroad

9. Conclusion
● Understand deeply for overseas markets
● Knew a week point of Rakuten
● expect to success the advance in overseas

10. Reference
● http://blog.btrax.com/jp/2014/04/21/go-
global/
● http://en.wikipedia.org/wiki/Rakuten
● http://mag.executive.itmedia.co.
jp/executive/articles/1207/30/news013_2.
html