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This document provides an overview of the publishing industry and history of books. It discusses the rise of e-books and Amazon's Kindle, then covers the history of various book formats from ancient times to the present. Key developments mentioned include the printing press, advances in printing technology, and the growth of large bookstore chains and online retailers. The document also describes different types of books published and how the industry is organized.
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9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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week10.ppt
- 8. OTHER (not so recent) Trends • Harry Potter
- 10. Trends • “The Oprah Effect”
- 12. History of Books • Papyrus Egypt, 2400 B.C. -made from reeds
- 14. Plato
- 16. • China: bamboo strips (1600 BC)
- 17. History of Books • Parchment- treated animal skin, 300 BC
- 19. History of Books • Vellum- the term for high quality parchment • Smooth • durable
- 20. History of Books • Codex - protomodern book form, 2nd- 3rd century A.D.
- 21. History of Books • Paper: 13th century (cheaper than vellum…)
- 22. Manuscript Culture • Middle Ages, 400- 1500 A.D. • Illuminated manuscripts
- 24. History of Books
- 25. History of Books
- 28. PRINTING
- 29. PRINTING • China: movable type, 1000 AD • Koreans: 1400 AD
- 30. The Gutenberg Revolution • 1453-56 • Printing press with movable type
- 35. The Gutenberg Revolution • Social transformations - information spreads beyond localities • People see themselves as individuals -- not solely dependent upon leaders and families • Can challenge traditional wisdom
- 36. Books in the U.S. • 1830s - machine-made paper • Cloth rather than leather covers • mid-1800s: paperback books • 1860s - paperback dime novels • Also known as pulp fiction
- 38. Advances in Printing • Linotype: mid 1880s. Allows type to be set mechanically with typewriter-like keyboard.
- 39. Advances in Printing • Offset lithography: Books printed from photographic plates rather than metal casts.
- 40. Types of Books
- 41. Types of Books • Trade Books - for general readers, sold at bookstores (fiction and nonfiction, biographies, literary classics, art books, cook books, etc.) Can be hard or “quality” softbound. • Is the largest segment in sales ($). COLLEEN?
- 42. Types of Books • Professional Books - Target occupational groups, not general public. Law, business, medicine, technical- scientific.
- 43. Types of Books • Textbooks - • El-hi – influence of Texas and California • College – Average cost $72.83. – Average student spends $832 a year on textbooks and supplies.
- 44. Think-Pair-Share 1. how much money did you spend this semester on textbooks? 2. which books cost the most money? 3. if you returned any books last semester, how much $$ did you get back? 4. what choices are available at your university or college for purchasing textbooks?
- 45. Media & Culture • $78.95 Authors: – Richard Campbell: 9.00 – Bettina Fabos: 75 cents – Chris Martin: 75 cents TOTAL: $10.50
- 46. • Publisher (Bedford/St. Martins) – Paper, printing, editorial: $20.50 – General Administrative costs: $7 – Marketing costs: $10.50 – Pre-tax income: $4.90 TOTAL: $42.90 • Freight Expense: TOTAL: $1
- 47. • College Bookstore – Personnel: $8.90 – Operations: $8.1 – Pre-tax income: $7.55 TOTAL: $24.55
- 48. Types of Books • Mass-market paperbacks - most sold, but not most profitable segment (low margins of profit) • Religious books - most popular book of all-time?
- 49. Types of Books • Reference Books • University Press Books
- 50. Types of Books • Reference Books • University Press Books – Wrong Turn
- 51. Organization of Industry • Acquisitions editors • Subsidiary rights • Advance money • Developmental editor • Promote books with “dumps”
- 52. Organization of Industry • Superstores – Borders-Waldenbooks – Barnes & Noble, B.Dalton, Doubleday • Online stores – Amazon.com – Barnes&noble.com
- 53. Ownership in Book Industry • Bertelsmann - owns Random House, Bantam-Doubleday-Dell • Viacom - owns Simon & Schuster • Time Warner - Little, Brown; Time/Life Books
- 54. • More books published now than ever before: 160,000 annually in U.S. alone.
- 55. THINK PAIR SHARE • What kinds of trade books (novels, nonfiction, etc.) do you like to read? • How do you find out about a book you might like? • Where do you buy books? • Do you check books out of a library?