In this session, Amy Hughes will take you through an interactive program that shows how a dealership targets customers is just as important, if not more important, than the products dealers sell. Amy will bring this idea to life by building out three marketing programs in three different markets for the same vehicle. Learn first-hand how to gather the sales, demographic, and psychographic insights that cut through the white noise and deliver the best message to the right customer at the right time.
In this session, Amy Hughes will take you through an interactive program that shows how a dealership targets customers is just as important, if not more important, than the products dealers sell. Amy will bring this idea to life by building out three marketing programs in three different markets for the same vehicle. Learn first-hand how to gather the sales, demographic, and psychographic insights that cut through the white noise and deliver the best message to the right customer at the right time.