What are the emerging business models and costs and benefits associated with Internet related technological transformation?

1. A Tech Orientation Program for Moms
Fall 2014 | Week 6
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2. Hello.
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3. The Internet has changed the game.
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4. Internet = HUGE implications
Source: How Social Media Can Make History - Clay Shirky
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5. Saturday, November 1, 14

6. New business models have emerged.
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7. Saturday, November 1, 14

8. Model: SaaS, XaaS
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9. Model: SaaS, XaaS
Mechanism: Subscriptions, Tiered Pricing
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10. Model: SaaS, XaaS
Mechanism: Subscriptions, Tiered Pricing
Examples: Dropbox, Pandora
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11. Saturday, November 1, 14

12. Native Advertising
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13. Native Advertising
Mechanism: Suggested links, in-app ads
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14. Native Advertising
Mechanism: Suggested links, in-app ads
Example: Sharethrough, Facebook
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15. Saturday, November 1, 14

16. Lead Generation
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17. Lead Generation
Mechanism: Search Engine Optimization,
Social
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18. Lead Generation
Mechanism: Search Engine Optimization,
Social
Example: Google, Pinterest
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19. Saturday, November 1, 14

20. Data Mining
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21. Data Mining
Mechanism: Cookies, Sign-ups, Social Graph
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22. Data Mining
Mechanism: Cookies, Sign-ups, Social Graph
Example: Intelisus, Experian
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23. Saturday, November 1, 14

24. Sharing Economy
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25. Sharing Economy
Mechanism: Transaction fee
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26. Sharing Economy
Mechanism: Transaction fee
Example: Airbnb, Lyft
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27. What does this mean?
:: Data :: Data :: Data ::
devices talk to
each other in
the cloud
value in data
collected
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28. Saturday, November 1, 14

29. Technology is a tool.
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30. Technology is a tool.
It is inherently agnostic.
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31. Technology is a tool.
It is inherently agnostic.
Humans use tools to do stuff.
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32. Maslow’s Hierarchy of Needs
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33. There are always costs and benefits
associated with each tool.
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34. There are always implications.
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35. Analytical Lenses for Assessing Impact
Winners vs. Losers
Environmental
Individual/Community
Citizen/State
Physiological
Legal
Cultural
Public vs. Private
Local/National/Global Social/Political/Economic
Environmental
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36. We’ve got major issues to work out.
privacy/security
piracy/
infringement surveillance net neutrality
digital divide
anti-trust/
monopolies tech etiquette
misinformation/ toxic waste ethical sourcing
disinformation
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37. Be intentional about what you
use | build | propagate
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