mobile application business - for MT2 at Sripatum

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mobile application business - for MT2 at Sripatum

  1. 1. road to mobile application business @charathBank MT2 roadshow @Sripatum University 15 november 2012Friday, November 16, 12
  2. 2. @charathbank @chyutopia @mimee @jakrapong @tuirungFriday, November 16, 12
  3. 3. thumbsup - leading tech blog from bangkok, thailand http://thumbsup.in.th editor’s opinionFriday, November 16, 12
  4. 4. Thailand Can Do - 1st Startup TV Program http://thumbsup.in.th/category/TV Text Text THU - FRI 23:30 - 00:00Friday, November 16, 12
  5. 5. Start it Up, Power it Up - Startup eventsFriday, November 16, 12
  6. 6. Who’s got the smartphone / tablet? Who’s mobile application developer?Friday, November 16, 12
  7. 7. Record Player Videos Maps Internet Chat Games Social Networks phone email music CameraFriday, November 16, 12
  8. 8. Friday, November 16, 12
  9. 9. Smartphone Device Sales 150%Friday, November 16, 12
  10. 10. Friday, November 16, 12
  11. 11. source: we are socialFriday, November 16, 12
  12. 12. user on top sn = Facebook source: we are socialFriday, November 16, 12
  13. 13. source: flurryFriday, November 16, 12
  14. 14. business model for mobile applicationFriday, November 16, 12
  15. 15. B2C - Business to Customer • On app store for each operating system (App Store, Google Play, Windows Store etc.) • Build to order by requirements • Pricing • Free or Free with banner • Freemium - in-app purchased • Paid - less is moreFriday, November 16, 12
  16. 16. B2C - Business to Customer • Paid - less is moreFriday, November 16, 12
  17. 17. Friday, November 16, 12
  18. 18. B2B - Business to Business • Sell in the big lot to specific company and organizationFriday, November 16, 12
  19. 19. $$$$ • Register Fee for developers • Apple - $99 per year / Google - $25 • Fee - Apple and Google are the same • Apple/Google 30% - Developer 70%Friday, November 16, 12
  20. 20. crowdfunding app SellanApp.comFriday, November 16, 12
  21. 21. Type of app to developFriday, November 16, 12
  22. 22. Apps in Stores 700,000+ 700,000+ 120,000+ source: bloomberg business week 29 Oct 2012Friday, November 16, 12
  23. 23. Apple App Store source: 148apps.biz - 14 Nov 2012Friday, November 16, 12
  24. 24. Google Play source: appbrain.com 14 november 2012Friday, November 16, 12
  25. 25. What we need to do for app • Social Network? • Games? • Entertainment? • Niche market?Friday, November 16, 12
  26. 26. Things you need to know in your app? • Idea • Target group • Competitor • Market Chance • **User Experience • Design • Easy to UseFriday, November 16, 12
  27. 27. Local vs Regional vs GlobalFriday, November 16, 12
  28. 28. SoLoMoCo • Social Local/Location Mobile CommerceFriday, November 16, 12
  29. 29. mobile application trend 2013Friday, November 16, 12
  30. 30. m-commerce and mobile paymentFriday, November 16, 12
  31. 31. m-commerce and mobile payment source: we are socialFriday, November 16, 12
  32. 32. more hardware work with applicationFriday, November 16, 12
  33. 33. No Jailbreak No Root No More Developers’ Pain thumbsupTH http://thumbsup.in.thFriday, November 16, 12

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