The document discusses how editors can use business data to increase profits. It recommends collecting data on editing speed, leads, and client types. For editing speed, the presenter suggests tracking words edited per hour to determine an accurate speed. For leads, the presenter advises tracking data from proposals like source, project details, and estimates. Client types should be categorized like "bread-and-butter" or "blue chip" clients and income percentages from each calculated. Analyzing this data allows editors to identify areas for improvement and make strategic changes.