Week 13 ethics.leadership
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The document appears to be notes from an English business class covering several topics: 1. A review of vocabulary related to international trade, including definitions of open and protected markets. 2. A review of grammar structures followed by verbs used in trade negotiations. 3. A discussion of the seven stages of negotiation according to the textbook. 4. An exercise to practice negotiating the sale of a product between group members.
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Midterm reviewanswers
1) The document discusses various marketing and advertising strategies and terms including brand awareness, product placement, market segments, and describing trends.
2) It provides monetary amounts and examples of how companies spend on different advertising tactics like billboards in city centers or on motorways.
3) Key terms are defined such as brand image, product launch, and market segment, with examples given of how each applies to different companies and products.
Midterm review
This document is a PowerPoint Jeopardy game covering various business and marketing topics. It includes questions about branding, advertising, organizations, and trends. Players would select a category and point value and try to answer the question correctly. The questions test knowledge of topics like raising brand awareness, product placement, parts of speech, verb tenses, company structures, market segmentation, and more.
Week6 money
This document appears to be notes from a business English class. It covers reviewing homework assignments on branding strategy and useful presentation language. The class then focuses on business vocabulary exercises covering terms like shares, recession, equity, and debt. Next, there is a language review and partner exercises identifying ways for business metrics to change like decline, double, or fluctuate. The document concludes with announcing homework to prepare chapter summaries in groups.
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