The Social Well Being Proposal
Wherever The Foot Steps
There The Seed Is Planted
1
Introduction
This proposal is to initiate a new system of work that allow
the citizens to rest, especially sleep. To have enough
space and time for recovery from constant input output
of data. Enhance quality of work and life by rejoice in
their work life more and to pace their work synchronize
with their personality.
There is a severe lack of opportunities for citizens to get
facilities in the local community to start serving their
surrounding with what they enthusiasm. Many of these
citizens must give up their talents and wishes to serve,
working on jobs that is not fulfilling for them, just to earn
a living.
2
What is the problem?
Present Job System and Requirements
Every children grow up being educated to be a
successful individual. It could means having a
good career. Good career earns enough or more
for this person. In the present job system, the
mentioned good career required the individual to
work 9am till 5pm (8 hours per day), from Monday
to Friday / Saturday (5-6 days a week). Earning
maybe €8 per hour (minimum wage), it will mean
around €3200 per month salary.
3
Children who grows up fulfilling the above criteria are
getting lesser. Even with certificate, diploma or
undergraduate qualification, the quality of life the
children looking for is not fulfilled by working 40
hours a week. The hours used to commute to their
work place, the expenses of the bills, the energy
consumed in working with big loads of information
and data, left them not much time after work to
rest, and to enjoy their quality time without work.
4
What is the problem?
Limited rest time, low quality of life after work
To cope with high data and information age, the new
work generation need more rest after being
bombarded with visual and audio information non
stop in daily life. They need space and time to
recover from constant non-movement data input
output task.
Failure to do so arises physical and mental chronic
diseases such as obesity, depression, alcohol or
substances indulgence to reduce stress, diabetes,
panic attack, psychosis, cancer, asthma, anxiety,
migraine and so on.
5
What is the problem?
Disease and sickness due to stressful lifestyle
To cope with high data and information age, the new
work generation need at least six to eight hours
good sleep. They need space and time to recover
from constant non-movement data input output
task.
New system of work that allow the citizens to rest,
especially sleep. To stop visual and audio data
input output for recovery. Enhance quality of work
and life by rejoice in their work life more and to
pace their work synchronize with their personality.
6
How will we solve these problem?
Space & Time Allocation
Two
Organisation
& One Finance
Departments
• An NGO – Non government
organisation.
• A company – profit earning
entity
• A finance department that
is independence from the
above two organisation,
Independence Financial
Department IFD.
7
How will we solve these problem?
Proposal of new system of work
The Business Model
Wherever The Foot Steps
There The Seed Is Planted
8
Two
Organisation &
One Finance
Departments
• An NGO – Non government
organisation.
• A company – profit earning
entity
• A finance department that
is independence from the
above two organisation,
Independence Financial
Department IFD.
9
The Independence Finance
Department (IFD)
• The most crucial department of both NGO and
company.
• None of the personnel here is duplicate with
any personnel at NGO or the company.
• It is like parliament, the finance department
could decide how to ventilate the money for
the benefit of sustaining, promoting, growing
and shutting down the NGO and company, if
necessary.
10
The NGO
• Receive funding as donation from various philanthropy
or government centers, directly to the independence
financial department.
• Conducts projects to organisation / individual that is
less affordable and need financial support
• Volunteers and workers received allowance and
salaries from the independence financial department.
• All budgeting and financial planning will be submitted
to independent financial department after approval by
the committees in NGO, to be further advice on how to
use the budget efficiently.
• No committee or members has any power over the
finance situation of the NGO except the independence
finance department.
11
The Company
• Provide social solution to private organisation or individual.
• Receiving revenue like business with clients or business
associates.
• All revenue will be handled by the independence financial
departments.
• The personnel of the company will receive salaries
accordingly from the independence finance department.
• There is no power or right to question the financial
department on the monetary conditions of the company.
• All projects with budgets approved by the company will get
financial consultancy by the IFD for efficient usage of
money in business.
12
The NGO
Wherever The Foot Steps
There The Seed Is Planted
13
The NGO Structure
14
Production Department,
Technical Department,
Marketing Department,
Customer Service, Human
Resources Department
The Company
Wherever The Foot Steps
There The Seed Is Planted
15
The Company Structure
16
Production Department,
Technical Department,
Marketing Department,
Customer Service, Human
Resources Department
The Independence Finance
Department
Wherever The Foot Steps
There The Seed Is Planted
17
The IDF Structure
18
The Functionality
Wherever The Foot Steps
There The Seed Is Planted
19
Projects
• A project is started by a project leader.
• Proposal hand over to the Director (NGO) or
CEO (Company).
• Assessment done in various perspectives on the
strategies and finalize the proposal.
• Preparation and Execution of project is solely
by project leader alone, or with one or few
assistants:
• Feedback and upgrade of projects will be
conducted for improvement.
20
All Staffs
other than Project Leaders
• The person who is long working in corporate world
or NGO, with definite skill and enthusiasm, who
enjoy the common work system of 40 hours per
week, yet wish for flexibility in work schedule.
• Reliable, discipline, skilful, almost unconditional
love and compassion, with ambitious financially,
with vision and goal for social benefit.
• Salaries scheme will be following the salaries of
corporate staffs or NGO staffs like practices by
others company or NGO.
21
NGO and Company
Project Leaders
• The project leaders will be working for both NGO
and Company, depends on the projects related to
him or her.
• Base on need of certain benefiters / customers
group, the leader proposes the special niche and
service he or she can provide to them.
• Leaders are totally independence to schedule his /
her own work schedule, work prospect and
location.
• Any extra need for assistant can be acquired
through his / her own channel or from the NGO /
company itself, if there is any personnel /
volunteers available.
22
NGO and Company
Project Leaders
• The salary of the project leader is paid by IFD and
is fix regardless how many projects are done per
years.
• Project Leader does not need to negotiate price, or
received any financial reward from the customers /
benefiters. All customers / benefiters financial
contribution are deal directly with IFD.
• Project leaders will be supported in medical,
insurance and legal advice by the Company / NGO.
• If necessary, there will be support in
accommodation and food / beverage,
transportation & medication, depends of the
nature of projects served to the people.
23
Who Could Be A
Project Leader
• The person who is long working in corporate
world or NGO, with definite skill and
enthusiasm, yet needed his / her own freedom
of time and space, with wish to contribute for
valuable projects that might need various way
to promote, or projects that are beneficial to
society yet doesn’t generate any/much income.
• Reliable, discipline, skilful, almost unconditional
love and compassion, not ambitious financially,
just wishing to survive without worries.
24
Financial Acquisition
Wherever The Foot Steps
There The Seed Is Planted
25
Financial Acquisition
• Company acquired financial income from
private customers or corporation.
• NGO acquired financial aid from public grant or
private donation and charities and philanthropy
supports.
• Marketing is done by IFD and company. NGO
might promote their projects passively. Any
potential project that is suggested to company
yet turn out to be no profit interest could turn
to NGO.
26
Expenses
• Depends on various necessity, there could be
minimum assets involve in the NGO, company and
IFD. Everyone can work from home, or a shared
compound.
• The traveling expenses and allowances for each
individual projects will be different according to
the final discussion of the proposal.
• The accommodation provides and food/beverage
allowance will be different according to the
individual project proposed.
• All staff are covered medically, travel insurance etc
and legally. 27
Legal Advice
Wherever The Foot Steps
There The Seed Is Planted
28
National and
International Law
• The NGO and Company might begin with local
projects.
• When there is involvement of international
projects, the legal advice will be consulted for
the practicality.
• If necessary, cooperation with international
organisation could be initiated, to save
resource, cost and efficiency in various aspect
such as local languages, culture, visa
application and so on.
29
Protection
• All projects and their leaders are protected
legally.
• When there is lawsuit or legal issue, the leaders
are under the legal advice and financial support
in any cases or accident happened.
30
The Strategies and
The Corporate Five
Wherever The Foot Steps
There The Seed Is Planted
31
The Strategic Five: 1st “What”
What projects or businesses should we be in?
Social Mind Well-Being –
• Recognised The Mind Dissatisfaction : Birth,
Old Age, Sickness, Death, Not Getting What
One Want, Associate with What One Don’t
Desire, Disconnect with What One Beloved.
• Tackle The Factors for Mind and Body
Dissatisfaction: Native (Born With It),
Mentality, Nutrition, Environment
32
The Strategic Five: 2nd “How”
How do you add value to our projects / businesses?
• Cessation of Mind Dissatisfaction – Partially or
Fully.
• The Way Leading to the Cessation of the Mind
Dissatisfaction
– The Three Conducts – Action, Speech and Thoughts
– Three Training – Effort, Mindfulness, Concentration
33
The Strategic Five: 3rd “Who”
Who are the target benefitors /
customers for our projects /
businesses?
Every human and animals that
encountered mind dissatisfaction
in various way.
34
The Strategic Five: 4th “What”
What are your value propositions to those
target benefiters / customers?
Mental Solution &
Conditional Physical
Solution (which related to
the mind.
35
The Strategic Five: 5th “What”
What capabilities are essential to adding value to
our projects / businesses and differentiating
their value propositions?
• Initiate programs to provide start and sustaining
of mind well being Or to provide solution of the
mind dissatisfaction or to prevent it.
• Cooperate with existing organisation to enhance
the start and sustaining of mind well being Or to
enhance the solution of mind dissatisfaction or
to prevent it.
36
The Strategic Five: 5th “What”
It means :
• Whatever already well and satisfying in the
mind level, we sustain it.
• Whatever none existence well and satisfying
in the mind level, we start it.
• Whatever already dissatisfying in the mind
level, we solve it.
• Whatever none existence dissatisfying in the
mind level, we prevent it.
37
The Corporate Five
• Visions – to be self sustainable social benefiters.
• Missions – to reduce and ceased mind dissatisfying
with already existing solution.
• Purposes – to promote freedom of mind
dissatisfying and aliveness.
• Plans – to pass on skill and wisdom for freedom of
mind dissatisfying.
• Goals – to bring good conducts / boundaries,
mindfulness and concentration into younger generation
born after 1990.
38
Project Examples
Wherever The Foot Steps
There The Seed Is Planted
39
1. Project Horse Therapy
Martina studies horses and animals relationship
with human healing.
She has enthusiasm in managing a local horse
farm with healing projects including:
1. Autistic therapy
2. Mental Disable therapy
3. Physiotherapist
Patients are going through various sessions of
activities with horses to attain therapist
purposes.
40
2. Project Clean Our Park
Rudo is full time environment loving advocate,
who has worked as accountant.
He advocate the cleanliness of environment
especially promote stopping littering in public
area.
He organises project for cleaning the coast,
picking up rubbish in the park with the local
community, combine with the weekly
awareness campaign in the local schools.
41
3. Project Retreat For Teachers
Yasa is full time meditation sharing coach, who
trained five years and served the communities
since 2009 until now voluntarily with various
meditation approach.
She found that teachers in the public school are
suffered from burn out and the retreat of
relaxation will benefit them in various skill to
relax when they get back to school later.
There will be retreat two days one night or more
days for public school teachers in beautiful
location of Cameron Highland or Bukit Fraser.
42
4. Add your project here
Who are you?
What is your skill niche?
What is the public need?
How project looks like?
43
Project Summary
Wherever The Foot Steps
There The Seed Is Planted
44
Project Summary
45
This proposed work system can be initiated
beginning by those who has many years of work
experiences, and already understand what is their
enthusiasm.
The system will be tested and feedback to
improve into more opportunities for newly
participate in work force.
The system will include training for skills on
management and social communication etc for
those who has lack of skill in working with many.

Proposal - Quality Blossom v7.ppsx

  • 1.
    The Social WellBeing Proposal Wherever The Foot Steps There The Seed Is Planted 1
  • 2.
    Introduction This proposal isto initiate a new system of work that allow the citizens to rest, especially sleep. To have enough space and time for recovery from constant input output of data. Enhance quality of work and life by rejoice in their work life more and to pace their work synchronize with their personality. There is a severe lack of opportunities for citizens to get facilities in the local community to start serving their surrounding with what they enthusiasm. Many of these citizens must give up their talents and wishes to serve, working on jobs that is not fulfilling for them, just to earn a living. 2
  • 3.
    What is theproblem? Present Job System and Requirements Every children grow up being educated to be a successful individual. It could means having a good career. Good career earns enough or more for this person. In the present job system, the mentioned good career required the individual to work 9am till 5pm (8 hours per day), from Monday to Friday / Saturday (5-6 days a week). Earning maybe €8 per hour (minimum wage), it will mean around €3200 per month salary. 3
  • 4.
    Children who growsup fulfilling the above criteria are getting lesser. Even with certificate, diploma or undergraduate qualification, the quality of life the children looking for is not fulfilled by working 40 hours a week. The hours used to commute to their work place, the expenses of the bills, the energy consumed in working with big loads of information and data, left them not much time after work to rest, and to enjoy their quality time without work. 4 What is the problem? Limited rest time, low quality of life after work
  • 5.
    To cope withhigh data and information age, the new work generation need more rest after being bombarded with visual and audio information non stop in daily life. They need space and time to recover from constant non-movement data input output task. Failure to do so arises physical and mental chronic diseases such as obesity, depression, alcohol or substances indulgence to reduce stress, diabetes, panic attack, psychosis, cancer, asthma, anxiety, migraine and so on. 5 What is the problem? Disease and sickness due to stressful lifestyle
  • 6.
    To cope withhigh data and information age, the new work generation need at least six to eight hours good sleep. They need space and time to recover from constant non-movement data input output task. New system of work that allow the citizens to rest, especially sleep. To stop visual and audio data input output for recovery. Enhance quality of work and life by rejoice in their work life more and to pace their work synchronize with their personality. 6 How will we solve these problem? Space & Time Allocation
  • 7.
    Two Organisation & One Finance Departments •An NGO – Non government organisation. • A company – profit earning entity • A finance department that is independence from the above two organisation, Independence Financial Department IFD. 7 How will we solve these problem? Proposal of new system of work
  • 8.
    The Business Model WhereverThe Foot Steps There The Seed Is Planted 8
  • 9.
    Two Organisation & One Finance Departments •An NGO – Non government organisation. • A company – profit earning entity • A finance department that is independence from the above two organisation, Independence Financial Department IFD. 9
  • 10.
    The Independence Finance Department(IFD) • The most crucial department of both NGO and company. • None of the personnel here is duplicate with any personnel at NGO or the company. • It is like parliament, the finance department could decide how to ventilate the money for the benefit of sustaining, promoting, growing and shutting down the NGO and company, if necessary. 10
  • 11.
    The NGO • Receivefunding as donation from various philanthropy or government centers, directly to the independence financial department. • Conducts projects to organisation / individual that is less affordable and need financial support • Volunteers and workers received allowance and salaries from the independence financial department. • All budgeting and financial planning will be submitted to independent financial department after approval by the committees in NGO, to be further advice on how to use the budget efficiently. • No committee or members has any power over the finance situation of the NGO except the independence finance department. 11
  • 12.
    The Company • Providesocial solution to private organisation or individual. • Receiving revenue like business with clients or business associates. • All revenue will be handled by the independence financial departments. • The personnel of the company will receive salaries accordingly from the independence finance department. • There is no power or right to question the financial department on the monetary conditions of the company. • All projects with budgets approved by the company will get financial consultancy by the IFD for efficient usage of money in business. 12
  • 13.
    The NGO Wherever TheFoot Steps There The Seed Is Planted 13
  • 14.
    The NGO Structure 14 ProductionDepartment, Technical Department, Marketing Department, Customer Service, Human Resources Department
  • 15.
    The Company Wherever TheFoot Steps There The Seed Is Planted 15
  • 16.
    The Company Structure 16 ProductionDepartment, Technical Department, Marketing Department, Customer Service, Human Resources Department
  • 17.
    The Independence Finance Department WhereverThe Foot Steps There The Seed Is Planted 17
  • 18.
  • 19.
    The Functionality Wherever TheFoot Steps There The Seed Is Planted 19
  • 20.
    Projects • A projectis started by a project leader. • Proposal hand over to the Director (NGO) or CEO (Company). • Assessment done in various perspectives on the strategies and finalize the proposal. • Preparation and Execution of project is solely by project leader alone, or with one or few assistants: • Feedback and upgrade of projects will be conducted for improvement. 20
  • 21.
    All Staffs other thanProject Leaders • The person who is long working in corporate world or NGO, with definite skill and enthusiasm, who enjoy the common work system of 40 hours per week, yet wish for flexibility in work schedule. • Reliable, discipline, skilful, almost unconditional love and compassion, with ambitious financially, with vision and goal for social benefit. • Salaries scheme will be following the salaries of corporate staffs or NGO staffs like practices by others company or NGO. 21
  • 22.
    NGO and Company ProjectLeaders • The project leaders will be working for both NGO and Company, depends on the projects related to him or her. • Base on need of certain benefiters / customers group, the leader proposes the special niche and service he or she can provide to them. • Leaders are totally independence to schedule his / her own work schedule, work prospect and location. • Any extra need for assistant can be acquired through his / her own channel or from the NGO / company itself, if there is any personnel / volunteers available. 22
  • 23.
    NGO and Company ProjectLeaders • The salary of the project leader is paid by IFD and is fix regardless how many projects are done per years. • Project Leader does not need to negotiate price, or received any financial reward from the customers / benefiters. All customers / benefiters financial contribution are deal directly with IFD. • Project leaders will be supported in medical, insurance and legal advice by the Company / NGO. • If necessary, there will be support in accommodation and food / beverage, transportation & medication, depends of the nature of projects served to the people. 23
  • 24.
    Who Could BeA Project Leader • The person who is long working in corporate world or NGO, with definite skill and enthusiasm, yet needed his / her own freedom of time and space, with wish to contribute for valuable projects that might need various way to promote, or projects that are beneficial to society yet doesn’t generate any/much income. • Reliable, discipline, skilful, almost unconditional love and compassion, not ambitious financially, just wishing to survive without worries. 24
  • 25.
    Financial Acquisition Wherever TheFoot Steps There The Seed Is Planted 25
  • 26.
    Financial Acquisition • Companyacquired financial income from private customers or corporation. • NGO acquired financial aid from public grant or private donation and charities and philanthropy supports. • Marketing is done by IFD and company. NGO might promote their projects passively. Any potential project that is suggested to company yet turn out to be no profit interest could turn to NGO. 26
  • 27.
    Expenses • Depends onvarious necessity, there could be minimum assets involve in the NGO, company and IFD. Everyone can work from home, or a shared compound. • The traveling expenses and allowances for each individual projects will be different according to the final discussion of the proposal. • The accommodation provides and food/beverage allowance will be different according to the individual project proposed. • All staff are covered medically, travel insurance etc and legally. 27
  • 28.
    Legal Advice Wherever TheFoot Steps There The Seed Is Planted 28
  • 29.
    National and International Law •The NGO and Company might begin with local projects. • When there is involvement of international projects, the legal advice will be consulted for the practicality. • If necessary, cooperation with international organisation could be initiated, to save resource, cost and efficiency in various aspect such as local languages, culture, visa application and so on. 29
  • 30.
    Protection • All projectsand their leaders are protected legally. • When there is lawsuit or legal issue, the leaders are under the legal advice and financial support in any cases or accident happened. 30
  • 31.
    The Strategies and TheCorporate Five Wherever The Foot Steps There The Seed Is Planted 31
  • 32.
    The Strategic Five:1st “What” What projects or businesses should we be in? Social Mind Well-Being – • Recognised The Mind Dissatisfaction : Birth, Old Age, Sickness, Death, Not Getting What One Want, Associate with What One Don’t Desire, Disconnect with What One Beloved. • Tackle The Factors for Mind and Body Dissatisfaction: Native (Born With It), Mentality, Nutrition, Environment 32
  • 33.
    The Strategic Five:2nd “How” How do you add value to our projects / businesses? • Cessation of Mind Dissatisfaction – Partially or Fully. • The Way Leading to the Cessation of the Mind Dissatisfaction – The Three Conducts – Action, Speech and Thoughts – Three Training – Effort, Mindfulness, Concentration 33
  • 34.
    The Strategic Five:3rd “Who” Who are the target benefitors / customers for our projects / businesses? Every human and animals that encountered mind dissatisfaction in various way. 34
  • 35.
    The Strategic Five:4th “What” What are your value propositions to those target benefiters / customers? Mental Solution & Conditional Physical Solution (which related to the mind. 35
  • 36.
    The Strategic Five:5th “What” What capabilities are essential to adding value to our projects / businesses and differentiating their value propositions? • Initiate programs to provide start and sustaining of mind well being Or to provide solution of the mind dissatisfaction or to prevent it. • Cooperate with existing organisation to enhance the start and sustaining of mind well being Or to enhance the solution of mind dissatisfaction or to prevent it. 36
  • 37.
    The Strategic Five:5th “What” It means : • Whatever already well and satisfying in the mind level, we sustain it. • Whatever none existence well and satisfying in the mind level, we start it. • Whatever already dissatisfying in the mind level, we solve it. • Whatever none existence dissatisfying in the mind level, we prevent it. 37
  • 38.
    The Corporate Five •Visions – to be self sustainable social benefiters. • Missions – to reduce and ceased mind dissatisfying with already existing solution. • Purposes – to promote freedom of mind dissatisfying and aliveness. • Plans – to pass on skill and wisdom for freedom of mind dissatisfying. • Goals – to bring good conducts / boundaries, mindfulness and concentration into younger generation born after 1990. 38
  • 39.
    Project Examples Wherever TheFoot Steps There The Seed Is Planted 39
  • 40.
    1. Project HorseTherapy Martina studies horses and animals relationship with human healing. She has enthusiasm in managing a local horse farm with healing projects including: 1. Autistic therapy 2. Mental Disable therapy 3. Physiotherapist Patients are going through various sessions of activities with horses to attain therapist purposes. 40
  • 41.
    2. Project CleanOur Park Rudo is full time environment loving advocate, who has worked as accountant. He advocate the cleanliness of environment especially promote stopping littering in public area. He organises project for cleaning the coast, picking up rubbish in the park with the local community, combine with the weekly awareness campaign in the local schools. 41
  • 42.
    3. Project RetreatFor Teachers Yasa is full time meditation sharing coach, who trained five years and served the communities since 2009 until now voluntarily with various meditation approach. She found that teachers in the public school are suffered from burn out and the retreat of relaxation will benefit them in various skill to relax when they get back to school later. There will be retreat two days one night or more days for public school teachers in beautiful location of Cameron Highland or Bukit Fraser. 42
  • 43.
    4. Add yourproject here Who are you? What is your skill niche? What is the public need? How project looks like? 43
  • 44.
    Project Summary Wherever TheFoot Steps There The Seed Is Planted 44
  • 45.
    Project Summary 45 This proposedwork system can be initiated beginning by those who has many years of work experiences, and already understand what is their enthusiasm. The system will be tested and feedback to improve into more opportunities for newly participate in work force. The system will include training for skills on management and social communication etc for those who has lack of skill in working with many.

Editor's Notes

  • #17 Directors of Departments : Production Department, Technical Department, Marketing Department, Customer Service, Human Resources
  • #23 The salary of the project leader is paid by IFD and is fix regardless how many projects is done per years. Project Leader does not need to negotiate price, or received any financial reward from the customers / benefiters. All customers / benefiters financial contribution are deal directly with IFD. Project leaders will be supported in medical, insurance and legal advice by the Company / NGO. If necessary, there will be support in accommodation and food / beverage, depends of the nature of projects served to the people.
  • #24 The project leaders will be working for both NGO and Company, depends on the projects related to him or her. Base on need of certain benefiters / customers group, the leader proposes the special niche and service he or she can provide to them. Leaders are totally independence to schedule his / her own work schedule, work prospect and location. Any extra need for assistant can be acquired through his / her own channel or from the NGO / company itself, if there is any personnel / volunteers available.
  • #33 Without addressing the strategic five, your company will lack the foundation and the context for making the choices and allocating the resources that are critical to superior execution. Example: redefine IBM’s business boundaries (from computer hardware to hardware, software, and services), value proposition (from best products to corporate solutions), and essential capabilities (for example, from selling to the IT department to selling to the C-suite)
  • #37 Whatever already well and satisfying in the mind level, we sustain it. Whatever none existence well and satisfying in the mind level, we start it. Whatever already dissatisfying in the mind level, we solve it. Whatever none existence dissatisfying in the mind level, we prevent it.
  • #39 A vision paints a picture of the future around which your company can rally; a mission articulates an objective that defines what the company is seeking to achieve; a purpose describes why your company exists and gives meaning to what it does and the people who do its work; a plan lays out a set of actions to be undertaken within a certain time frame; and goals define how your success and progress will be measured and evaluated Without the corporate five, your organization will lack the perspective, commitment, and alignment required to perform at its very best. Example: can articulate a vision (for instance, “to be the leading biotech company”), a mission (“to find and commercialize innovative drug therapies”), a purpose (“to improve patients’ lives”), a plan (“to develop molecule X, enter market Y, and partner with company Z”), or a goal (“to bring three innovative molecules to market by 2025”),