The document provides 5 tips for personalizing a website: 1) Communicate the right brand values to customers. 2) Define and target the communities that can have a positive impact and be positively impacted. 3) Ensure the tone of voice and attitude towards customers is consistent with their own attitudes. 4) Study when customers are most willing to engage with the website to post content accordingly. 5) Select appropriate screens to enhance your online presence and match customer habits. The overall recommendation is to attract customers through every possible means and ensure any internet searches by the target market link back to the website.

1. E X P L A N A T I O N S A N D
R E C O M M A N D A T I O N S
5 Tips to
Personalize
your Website
Presented by Maeva Andriamanga

2. 1
Right Message
You are not only selling a product, you're
selling also values. You have to
communicate the right values of the brand
2
Right Customer
Defining and targeting the communities in
which you can have a positive impact and
also been positive impacted
3
Right Attitude
The ton of your voice, your attitude face to
your client. Your approach have to be in line
with their attitude
4
Right Time
There is a time for everything. Study when
your client is more willing to book on your
website, to read news from you and react
5
Right Screen
Select the adapted screens to enhance your
presence. Linked with your targeted
customers and their habits.

3. You have to attract your clientele by every
possible ways. Each internet research of your
target market have to be linked in a way to
your website. LET THEM FEEL that they
found you instead of you found them, LET
THEM WHAT THEY REALLY NEED TO SEE
PEOPLE
0 1
M a k e h a p p y y o u r

4. CHANNELS
0 2
U s e e f f i c i e n t
4,1BILIONS OF INTERNET
USERS
3,3BILIONS OF SOCIAL MEDIAS
USERS

5. IMAGE
0 3
I m p r o v e y o u r
Reflect your
reputation and your
position in the
market
Is the mirror of the
your clientele and
your company

7. [kə-nĕk′shən] mass noun
The action of linking one thing with another.
CONNECTIONS
0 4
m a k e

8. FEED-BACK
0 5
I n t e r a c t t o h a v e