To reach optimal website performance, you must: Identify the problems that matter. Take hosting choices seriously. Optimize images and video. Prioritize the use of smart coding techniques. Use responsive design, AMP, and/or PWA for mobile users.
Build your site tonight, be blogging tomorrowWarren Denley
Build your own professional and functional WordPress site in an evening for under $500. Shows how to leverage the power of premium themes and plugins to create a better site yourself than many developers will take months (and a much larger budget) to deliver.
Practical, short course on how to deploy your static html/CSS/Javascript site using cpanel or ftp. Seminar presented in collaboration with Many Roads Academy and BrainStation.it.
The HTML5 standard turned out to be not so standard when it comes to cross-platform implementations - from handling touch events, to CSS transitions, to WebSockets, to performance. This presentation will share some of the lessons we learned the hard way developing the TitanFile mobile app using HTML5/JavaScript/CSS3.
Build your site tonight, be blogging tomorrowWarren Denley
Build your own professional and functional WordPress site in an evening for under $500. Shows how to leverage the power of premium themes and plugins to create a better site yourself than many developers will take months (and a much larger budget) to deliver.
Practical, short course on how to deploy your static html/CSS/Javascript site using cpanel or ftp. Seminar presented in collaboration with Many Roads Academy and BrainStation.it.
The HTML5 standard turned out to be not so standard when it comes to cross-platform implementations - from handling touch events, to CSS transitions, to WebSockets, to performance. This presentation will share some of the lessons we learned the hard way developing the TitanFile mobile app using HTML5/JavaScript/CSS3.
Page Performance: A No-Holds Barred, Holistic LookJeff Whitfield
Because of mobility and changes in Google’s search algorithms, a lot of emphasis has been placed on page performance. But what exactly does that mean? Is it page load time? Image optimization?
Content strategy and keyword performance? It’s all this and more! In this presentation, we’ll take a no-holds barred, holistic look at what page performance is and how to deal with it. (Hint: It’s all about the user experience!)
A lot of web designers will undersell or oversell free CMS products. Know what questions to ask and what you're getting into. Some are complex, some are simple. Know your CMS!
My slides from the BlueGlass LA presentation on WordPress. Geared towards marketers and users (not developers) it gives a good look into strong site management.
The DYK (Did you know) for DIY. WordPress can be a great platform for anyone to create a website. It’s easy to install and and create content with. But what about all the other “stuff” you eventually realize you should know? Domains, hosting, themes, plugins, best practices….is your head swirling yet? This talk will cover things people say they wish they knew when they started.
Case: Hi-Fi Klubben.
An introduction to the content and development strategy behind Hi-Fi Klubben's new responsive commerce site, mainly focused on how we have worked with content as the primary driver in our design and development processes
The presentation was presented at EPiServer Update 2013 by my colleague Liv Madsen and me.
Page Performance: A No-Holds Barred, Holistic LookJeff Whitfield
Because of mobility and changes in Google’s search algorithms, a lot of emphasis has been placed on page performance. But what exactly does that mean? Is it page load time? Image optimization?
Content strategy and keyword performance? It’s all this and more! In this presentation, we’ll take a no-holds barred, holistic look at what page performance is and how to deal with it. (Hint: It’s all about the user experience!)
A lot of web designers will undersell or oversell free CMS products. Know what questions to ask and what you're getting into. Some are complex, some are simple. Know your CMS!
My slides from the BlueGlass LA presentation on WordPress. Geared towards marketers and users (not developers) it gives a good look into strong site management.
The DYK (Did you know) for DIY. WordPress can be a great platform for anyone to create a website. It’s easy to install and and create content with. But what about all the other “stuff” you eventually realize you should know? Domains, hosting, themes, plugins, best practices….is your head swirling yet? This talk will cover things people say they wish they knew when they started.
Case: Hi-Fi Klubben.
An introduction to the content and development strategy behind Hi-Fi Klubben's new responsive commerce site, mainly focused on how we have worked with content as the primary driver in our design and development processes
The presentation was presented at EPiServer Update 2013 by my colleague Liv Madsen and me.
10 Things You Can Do to Speed Up Your Web App TodayChris Love
Web Performance is a serious issues these days. 80% of web performance issues are in the client. Many developers either do not realize what they are leaving on the table and how that affects the success of their application. These are 10 things any web developer can do in about 30-60 minutes to drastically increase page load times and thus increase the application's profitability.
Velocity NY 2013 - From Slow to Fast: Improving Performance on Intuit Website...Jay Hung
Convincing an organization that performance matters and is worth investing in is often a tough thing to sell. This was no different at Intuit, who operated many sites built in the pre “web standards” era. Then, one day, one test changed everything – an A/B comparison successfully demonstrated that faster page loads increased conversion and SEO. And the conversation quickly changed from “Not interested” to “How quickly can you make the rest of our pages faster?”
A performance team was formed, and optimization began across multiple properties in a phased approach with each release delivering incremental performance gains. As we iterated through the core performance principles, the team introduced additional techniques that led us to exceed our original performance goals. Techniques such as lazyloading, prefetching, smarter image optimization/spriting, and module rewrites enabled us to successfully shave off additional time.
This session will cover the steps that we took, lessons learned including what worked well or didn’t work well, as well as the performance improvements that were realized, and their impact on business metrics. Some of the topics include:
* How we went from 15s web pages to 2s web pages
* How combining CSS/JS files and image sprites had both positive as well as negative impact
* How lazy loading of resources and JavaScript rewrites improved our page render times (including our experiments with Control.js)
* How we addressed blocking as well as high-latency third-party components
* How we solved for issues/constraints arising from shared code across multiple sites
* How we optimized for user flows spanning multiple pages with positive results
* How automated benchmarking enabled us to continuously monitor our performance health
* How we succeeded in making “performance” a common theme among developers, marketers, and stakeholders
How Not to Be Conned by Your Drupal Vendor!pixelonion
Despite the title, this presentation aims to shed some lights to both clients & vendors on how to execute acceptable Drupal projects, focusing on asking the 10 questions discussed in the slides.
Some basic tips and tricks to improve your website, and a deep dive on Google Analytics. Specifically for not-for-profits but tips for all kinds of organisations.
Basic content covered includes:
What is your website trying to do?
Accessibility basics
Content Management Systems
Images for web
Are your domains setup correctly?
Is your website consistent?
Mobile basics
Website structure
Google Analytics – what it can do and how to set it up
10 things you can do to speed up your web app today stir trek editionChris Love
Why is Web Performance Optimization Important and what are some things developers can do to ensure their applications perform well and please end users?
Web Performance tuning presentation given at http://www.chippewavalleycodecamp.com/
Covers basic http flow, measuring performance, common changes to improve performance now, and several tools and techniques you can use now.
The Web Design Circle of Trust: Using Content and Design to Increase Convers...Wellspring Digital
In this presentation for the Digital Summit, we look at how design and user experience (UX) affect your search engine optimization (SEO) as well as conversions on your website.
Lets look at an example of what a performant website can look like. This discuss what concepts should we be considering when looking at website performance. Next we will go over two areas pertaining to website performance: 1) website performance tweaks that you as a web developer can directly make 2) website performance tweaks that you may have to work with your hosting provider or IT department to achieve
10 things you can do to speed up your web app today 2016Chris Love
Web Sites are to slow and this is costing businesses money. Most performance issues are easy to fix. In this session we review why web performance is important and 10 simple things you can do to make a faster user experience.
My updated seminar slides for my talk on what Google E-E-A-T is, why it matters, and how to use it to build audience and rankings.
Google E-E-A-T is so important that Google mentions it over 120 times in their Quality Raters Guidelines. But what is it and why does it matter so much to Google? Should it matter to you? You better believe it! Google E-E-A-T is the good stuff in SEO, it’s what builds authority, grows your reach, and builds influence and a rabid fanbase.
In these slides, you’ll find:
- How to develop a deep and tactical understanding of Google E-E-A-T
- How to create E-E-A-T friendly content marketing strategy
- How to develop E-E-A-T supporting structured data
Jon-Mikel Bailey – Google E-A-T Presentation
• 301.788.2092 – cell
• 301.340.9349 – office
• jon@wellspringdigital.com
Jon-Mikel Bailey - https://www.wellspringdigital.com
Jon-Mikel Bailey is the Chief Development and Marketing Officer for Wellspring Digital. Google E-A-T is so important that Google mentions it over 180 times in their Quality Raters Guidelines. But what is it and why does it matter so much to Google? Should it matter to you? You better believe it! Google E-A-T is the good stuff in SEO, it’s what builds authority, grows your reach, and builds influence and a rabid fanbase.
After this session, you’ll be able to:
• Develop a deep and tactical understanding of Google E-A-T
• Create an E-A-T friendly content marketing strategy
• Develop E-A-T supporting structured data
Who should attend? This session is for digital marketers who have experience with content strategy and some SEO and want to understand how to build authority, trust, and reach by focusing on E-A-T-friendly digital marketing tactics.
Small Business Websites - Little Tips that Will Make a BIG Difference!Wellspring Digital
In this presentation, I cover the website essentials needed like an effective scope of work, focused user experience, attention to Google Page Experience and Core Web Vitals, content planning, and how to map and achieve goals.
B2B Social & Content Marketing: Being a Resource, Being Known, & Being TrustedWellspring Digital
No more spamming, no more shouting, no more interruptions. Become the resource they need, the go-to in your industry by utilizing social media, content marketing, and SEO to help your target audience. Be the hero in their time of need.
Looking at what code matters to Google, how design and user experience (UX) affect SEO, Mobilegeddon vs. Mobiletopia, and how to keep your design FRESH!
Mobile Marketing from the Eye of the User - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
In this presentation from the DMAW 2012 Social Summit, we discuss... 1. Some Predictions about Mobile 2. ZMOT and the Mobile User 3. How to Think About Mobile Marketing 4. Your Plan of Attack!
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
In this presentation, I post information in answer to these questions:
1. What is social media?
2. Who is your target audience?
3. Why do they need to connect with you on social?
4. What tools will you need to target them?
5. What does success look like?
My Keynote speech slides to the Portfolio Bootcamp participants. These were graphic design students looking for advice on how to prepare for their careers in graphic and web design.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
2. @woodstreetweb@jonmikelbailey
Performance Enhancing Tips
To reach optimal website performance …
• Identify the problems that matter
• Take hosting choices seriously
• Optimize images and video
• Prioritize the use of smart coding techniques
• Use responsive design, AMP, and/or PWA for mobile users
Let’s take a look…
5. @woodstreetweb@jonmikelbailey
Don’t Freak Out!
It might not be that bad
• Reports are just raw data
• Reports are automated
• Don’t try to fix everything
• Prioritize based on needs
• What’s the full story?
7. @woodstreetweb@jonmikelbailey
Too Much Bling?
Do you need it?
• Animation, plugins, scrolls, etc.
• Is it slowing things down?
• Does it help the user’s experience?
• Does it support the brand?
• What if it wasn’t there?
13. @woodstreetweb@jonmikelbailey
What’s Your Uptime?
A website only works when it’s accessible…
• Uptime = time server is accessible per year
• 99.5% uptime = 3.6 hours of downtime per month
• Repairs, hacks, out of memory, overloaded affect uptime
A user visits your site. It’s down. They’re thinking…
17. @woodstreetweb@jonmikelbailey
What about the cloud,man?
CDN,Content Delivery Networks:
• Host site assets in the cloud
• Faster page load speed
• Traffic spikes balanced between servers
• Block spammers, scrapers and other bad bots
• Protect your website from DDoS (denial of service) attacks
21. @woodstreetweb@jonmikelbailey
Optimizing Images
It’s easy to fix one of the most common performance issues:
• JPEGMini – Free trial or $100 for pro
• ImageOptim (Mac) – Free and open source
• Free Image Compressors
• Online Compressor.io
• WordPress Plugin like Smush
22. @woodstreetweb@jonmikelbailey
Optimizing Video
• It’s free and anyone can use it
• Harder to limit access and sharing
• Less control with ads
• Limited features available to you
• Google owns YouTube = SEO benefits
24. @woodstreetweb@jonmikelbailey
Optimizing Video
• Limitations on free accounts
• Stronger visual and content controls
• Vimeo Pro account ($199/yr) best for commercial use
• Flexibility for volume and player appearance
• Stronger privacy controls and no ad overlays on Vimeo
28. @woodstreetweb@jonmikelbailey
Embedded Video Benefits
• Files not stored on your server
• Simple to post and embed
• Optimized for all users/devices
• Streams from cloud, not a fixed server
• SEO and content marketing benefits
30. @woodstreetweb@jonmikelbailey
Smart Coding – Progressive Enhancement
• Define a baseline of functionality
• Build with semantic markup first
• Can it function without JavaScript?
• Cake icing sprinkles decorations
• HTML CSS JavaScript Other Assets
Analogy credit – Tiffany Tse
Serve only what they can handle.
31. @woodstreetweb@jonmikelbailey
Smart Coding – Limit and Minify
• Only serve assets on pages that use them
• Use secondary images for mobile or remove
• Strip out all code that is unnecessary
• Limit web services/calls like REST
• Serve minified CSS, JavaScript, etc.
Only give them what they need.
34. @woodstreetweb@jonmikelbailey
Smart Coding - Plugins
• Is it time for an audit and housecleaning?
• Do you need a plugin or can it be coded?
• Is it loading on every page? Should it?
• Are any out of date or broken?
• Is your theme or template loaded with junk?
Know what’s what in your website. Clean house!
36. @woodstreetweb@jonmikelbailey
Responsive Design
• One website for all devices
• Not a cure all, requires planning
• Layout and assets scale
• Pay attention to menus, usability
• Consider content, images for mobile
39. @woodstreetweb@jonmikelbailey
Performance Enhancing Tips
To reach optimal website performance …
• Tackle the problems that matter
• Make smart hosting choices
• Serve images and video the quick way
• Insist on smart coding techniques
• Use responsive design, AMP, and/or PWA for mobile users
Speed kills… if it’s slow!