This document contains a presentation on website optimization and search engine optimization (SEO) topics for Blackbaud. It discusses optimizing communication channels, factors that influence SEO, why SEO is needed, before and after examples of SEO, implementing SEO for nonprofits in phases, website usability testing, mobile optimized websites, and the website redesign process. Visual aids like diagrams and screenshots are included to explain concepts.
Keeping it Real with Dashboards in The Financial EdgeBlackbaud
Picture this: Returning to your office and being able to quickly create a snapshot of your organization’s key Financial Edge information in real-time. In this session, we’ll show you how to view your organization’s financial position, including interim statements, unpaid invoices, receivables due, and a list of key projects. Plus, you’ll learn how to export your dashboard panel to an Excel® spreadsheet.
Keeping it Real with Dashboards in The Financial EdgeBlackbaud
Picture this: Returning to your office and being able to quickly create a snapshot of your organization’s key Financial Edge information in real-time. In this session, we’ll show you how to view your organization’s financial position, including interim statements, unpaid invoices, receivables due, and a list of key projects. Plus, you’ll learn how to export your dashboard panel to an Excel® spreadsheet.
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing,
THE BETTER VISIBILITY YOUR PAGES HAVE IN SEARCH RESULTS, THE MORE
LIKELY YOU ARE TO BE FOUND AND CLICKED ON. ULTIMATELY, THE GOAL OF
SEARCH ENGINE OPTIMIZATION IS TO HELP ATTRACT WEBSITE VISITORS
WHO WILL BECOME CUSTOMERS
This webinar was presented by Blueliner CEO, Arman Rousta on October 27th, 2010. It features Blueliner Marketing's methodology and digital strategy. Information on future webinar events can be viewed on http://www.bluelinerny.com/events
How to scale SEO work NOBODY wants to do (including your competitors) to rapi...Hamlet Batista
Webinar with Craig Smith, Founder, and CEO of Trinity Insight, in which I talk about how to get more work done faster with fewer resources to drive the performance of your SEO program and increase traffic.
Free Basic SEO Course/Workshop - AnadigmeJoaquin Poggi
Slides from the SEO Course from Anadigme Head of Search, short description about the course:
* Real project training, step by step for building your SEO plan.
* All main and most important areas of SEO.
* How to stop wasting time in things that don´t work.
* The tools you need to improve sales.
* Content Marketing Tools and tips for your business.
* Technical SEO Free Tools for finding those errors that hurt your Google rankings.
Essential guide to understanding SEO and Webometrics - and quick tips and act...Gagandeep Walia
Essential guide to understanding SEO and Webometrics - and quick tips and actions to imporve website quality -
This presentation was created taking an example of a university website to demonstrate the concepts of SEO and what it means to optimize the site for a search engine. This also includes Webometrics ranking concepts - what it is and how is it calculated, along with the essential steps that can be taken to ensure a better ranking.
Author: Gagandeep Singh Walia
Advanced SEO presentation given to Vacation Rental Managers Association at the VRMA National Conference 2011 in Orlando Florida.
Topics include:
-Vacation Rental Industry Benchmark Data, Website Size, Duplicate Content, Website Speed, Google Analytics, Linking factors Online Reviews, Schema coding, Social Indicators, Brand Factors, User Signals, Google Adwords, and Google +
-Webs
July 26 @ 6:00 pm - 8:00 pm
Britney MullerOur July Marquee speaker is Britney Muller, SEO & Content Architect at Moz. She is a Minnesota native who relocated to Colorado after graduating from the University of Minnesota and has been working in digital marketing since 2007. Britney now resides in Denver, CO where she began teaching herself code in 2010 and founded Pryde Marketing in 2012. Pryde optimizes businesses online and offline conversion rates through in-depth geo-local target market and customer acquisition research. She also joined Moz in July 2016 and is responsible for managing all on-site SEO, discovering digital opportunities and assisting with overall product strategy. In her spare time, Britney enjoys snowboarding, golf, cross-country skiing, reading, knitting and spending time with friends and family in her spare time. But if we’re being honest, she truly loves playing around with APIs, scraping data, reverse engineering websites, and getting better at python, javascript and Ruby in her spare time as well.
Motto: If you aren’t living on the edge, you’re taking up too much space.
Session Details:
Whether you solely rely on Google or not, the future of search engines will play a huge part of your marketing plans. As Google and Bing look to continuously improve their customer experience, you too must continue to stay current on updates, research your competitors and test your strategies. Do that and you’ll make it through. Attendees will walk away with specific insights they can take back and immediately apply to their everyday work.
In this session Britney will uncover:
Where Search is today
Where Search is going
How to prepare for the future (complete with executable takeaways).
And much more
Recommended for: Businesses, marketing professionals and agencies with an intermediate to advanced level of SEO and digital marketing knowledge.
For our June 2019 event, Search Social & Attribution, we had two fantastic speakers.
Dale Nguyen presented: Developing a Data-Driven Link Building Strategy Using Google, Competitor, & Industry Insights
Francois Goube presented: What I learned from crawling 10 billions of Pages and analyzing 5 Trillions of log lines.
For full recaps of this and past events, head on over to utahdmc.org
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing,
THE BETTER VISIBILITY YOUR PAGES HAVE IN SEARCH RESULTS, THE MORE
LIKELY YOU ARE TO BE FOUND AND CLICKED ON. ULTIMATELY, THE GOAL OF
SEARCH ENGINE OPTIMIZATION IS TO HELP ATTRACT WEBSITE VISITORS
WHO WILL BECOME CUSTOMERS
This webinar was presented by Blueliner CEO, Arman Rousta on October 27th, 2010. It features Blueliner Marketing's methodology and digital strategy. Information on future webinar events can be viewed on http://www.bluelinerny.com/events
How to scale SEO work NOBODY wants to do (including your competitors) to rapi...Hamlet Batista
Webinar with Craig Smith, Founder, and CEO of Trinity Insight, in which I talk about how to get more work done faster with fewer resources to drive the performance of your SEO program and increase traffic.
Free Basic SEO Course/Workshop - AnadigmeJoaquin Poggi
Slides from the SEO Course from Anadigme Head of Search, short description about the course:
* Real project training, step by step for building your SEO plan.
* All main and most important areas of SEO.
* How to stop wasting time in things that don´t work.
* The tools you need to improve sales.
* Content Marketing Tools and tips for your business.
* Technical SEO Free Tools for finding those errors that hurt your Google rankings.
Essential guide to understanding SEO and Webometrics - and quick tips and act...Gagandeep Walia
Essential guide to understanding SEO and Webometrics - and quick tips and actions to imporve website quality -
This presentation was created taking an example of a university website to demonstrate the concepts of SEO and what it means to optimize the site for a search engine. This also includes Webometrics ranking concepts - what it is and how is it calculated, along with the essential steps that can be taken to ensure a better ranking.
Author: Gagandeep Singh Walia
Advanced SEO presentation given to Vacation Rental Managers Association at the VRMA National Conference 2011 in Orlando Florida.
Topics include:
-Vacation Rental Industry Benchmark Data, Website Size, Duplicate Content, Website Speed, Google Analytics, Linking factors Online Reviews, Schema coding, Social Indicators, Brand Factors, User Signals, Google Adwords, and Google +
-Webs
July 26 @ 6:00 pm - 8:00 pm
Britney MullerOur July Marquee speaker is Britney Muller, SEO & Content Architect at Moz. She is a Minnesota native who relocated to Colorado after graduating from the University of Minnesota and has been working in digital marketing since 2007. Britney now resides in Denver, CO where she began teaching herself code in 2010 and founded Pryde Marketing in 2012. Pryde optimizes businesses online and offline conversion rates through in-depth geo-local target market and customer acquisition research. She also joined Moz in July 2016 and is responsible for managing all on-site SEO, discovering digital opportunities and assisting with overall product strategy. In her spare time, Britney enjoys snowboarding, golf, cross-country skiing, reading, knitting and spending time with friends and family in her spare time. But if we’re being honest, she truly loves playing around with APIs, scraping data, reverse engineering websites, and getting better at python, javascript and Ruby in her spare time as well.
Motto: If you aren’t living on the edge, you’re taking up too much space.
Session Details:
Whether you solely rely on Google or not, the future of search engines will play a huge part of your marketing plans. As Google and Bing look to continuously improve their customer experience, you too must continue to stay current on updates, research your competitors and test your strategies. Do that and you’ll make it through. Attendees will walk away with specific insights they can take back and immediately apply to their everyday work.
In this session Britney will uncover:
Where Search is today
Where Search is going
How to prepare for the future (complete with executable takeaways).
And much more
Recommended for: Businesses, marketing professionals and agencies with an intermediate to advanced level of SEO and digital marketing knowledge.
For our June 2019 event, Search Social & Attribution, we had two fantastic speakers.
Dale Nguyen presented: Developing a Data-Driven Link Building Strategy Using Google, Competitor, & Industry Insights
Francois Goube presented: What I learned from crawling 10 billions of Pages and analyzing 5 Trillions of log lines.
For full recaps of this and past events, head on over to utahdmc.org
Blackbaud's Chief Scientist, Chuck Longfield presentation at Simmons College. Chuck makes the case that the nonprofit industry does a great job of the 'art of philanthropy,' needs strengthen in the science of philanthropy.
EduVentures: Tapping the Social Funnel for Development_June 2016_Simmons CollegeJeffTe
Presentation from Jeff Alderson, Principal Analyst at EduVentures covering the business case for prioritizing social listening and social engagement for higher ed fundraising.
Blackbaud Interactive Consultant, Sophia Latto's presentation on tactics to increase online engagement using social media, donor welcome series emails and A/B testing.
Crowdfundamentals: what your nonprofit needs to know about today's crowdfundingJeffTe
A whitepaper co-authored by Blackbaud. Pomona College, The ALS Association & Big Brothers, Big Sisters of America. The paper shares the basic concepts of running a crowdfunding campaign and some interesting lessons learned from several non profits that have already gone down the path.
A presentation from BBCON 2014 that highlights trends and benchmarks for young alumni engagement at colleges and universities. With a heavy dose of data analysis, the presenters make the case that young alumni deserve a larger portion of attention from fundraisers.
Blackbaud presentation at Stevens Institute of Technology on 8/5/14. Makes the case that many flavors of crowdfunding are showing success in higher ed. Presenter encourages schools to find a technology platform that provides control over the branding/messaging and donor designations, while still facilitating the viral/social nature of these campaigns.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
DonorCentrics Reporting Examples for The Raiser's EdgeJeffTe
A suite of business intelligence reports designed for analysis, segmentation and forecasting around annual fund performance. The suite or reports integrates with The Raiser's Edge.
The Juilliard School Before & After Blackbaud Interactive Design ProjectJeffTe
Prior to their year-end appeals, The Juilliard School engaged with Blackbaud Interactive to redesign both their desktop and mobile giving forms. The before and after view is dramatic!
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
4. WHICH OF THE FOLLOWING DO YOU THINK IS THE MOST
INFLUENTIAL FACTOR IN SEO?
a. How many Facebook fans your website has
b. How many pages your website has
c. How great your content is
d. How much content is on your homepage
2/15/12 4
14. SEO IS EVERYWHERE, IN EVERY CHANNEL
Every channel that communicates with
people can be optimized for people, by
applying the multi-channel principals of
Search Engine Optimization
Download Around the World in 120 Characters to
learn more about multi-channel communication:
http://chsweb.me/bbcon11-120char
2/15/12 14
15. OPTIMIZING
COMMUNICATION
CHANNELS
SUMMARY
1. Every communication channel can be optimized
2. Consistent content across communication channels broadens the reach of
your brand
3. Facebook, Twitter, YouTube, Email (even Outlook notifications), and
printed material can be optimized for more effective communication
4. QR codes change a one-to-one print communication to one-to-many
2/15/12 15
16. WHY DO WE NEED SEARCH ENGINE OPTIMIZATION ?
2/15/12 16
17. WHY DO WE NEED SEARCH ENGINE OPTIMIZATION?
WHICH IS THE BEST FOR YOUR WEBSITE?
2/15/12 17
18. WHY DO WE NEED SEARCH ENGINE OPTIMIZATION?
SEO GENERATES THE MOST ENGAGED SITE VISITORS
* There are exceptions (of course), however on average, Search Engines are the best source of website traffic
2/15/12 18
19. WHY DO WE NEED SEARCH ENGINE OPTIMIZATION?
SEARCH ENGINES OUT PERFORM REFERRAL TRAFFIC
* There are exceptions (of course), however on average, Search Engines are the best source of website traffic
2/15/12 19
20. WHY DO WE NEED SEARCH ENGINE OPTIMIZATION?
SEARCH ENGINES OUT PERFORM DIRECT TRAFFIC
* There are exceptions (of course), however on average, Search Engines are the best source of website traffic
2/15/12 20
21. WHY DO WE NEED SEARCH ENGINE OPTIMIZATION?
SEARCH ENGINES OUT PERFORM CAMPAIGNS*
2/15/12 21
22. WHY DO WE NEED SEARCH ENGINE OPTIMIZATION?
WHAT HAPPENS WHEN WE TELL SEARCH ENGINE
USERS WHAT TO CLICK ON (PAY PER CLICK)?
Organic Search Engine Traffic
Paid Search Engine Traffic
2/15/12 22
23. WHY DO YOU NEED SEO
SEARCH ENGINES VS OTHER TRAFFIC SOURCES
2/15/12 23
24. WHY DO WE NEED SEARCH ENGINE OPTIMIZATION?
SEARCH ENGINES VS REFERRAL TRAFFIC
2/15/12 24
25. WHY DO WE NEED SEARCH ENGINE OPTIMIZATION?
SEARCH ENGINES VS DIRECT TRAFFIC
2/15/12 25
26. WHY DO WE NEED SEARCH ENGINE OPTIMIZATION?
SEARCH ENGINES VS CAMPAIGN TRAFFIC
2/15/12 26
27. WHY
DO
YOU
NEED
SEO
SUMMARY
1. In general, most of your website traffic comes from search engines
2. Optimized websites have lower bounce rates
3. Optimized websites are more engaging
4. Optimized websites keep users on your website longer, providing
additional opportunities to connect with site visitors
5. Visitors from social networks and other referring websites are are more
engaged when a website has been optimized
6. Campaigns with optimized websites have a higher return on investment
2/15/12 27
29. NOT VERY OPTIMIZED
Page title
URL
Keywords
Headings
Images
Content (just barely )
2/15/12 29
30. WHAT IS SEARCH ENGINE OPTIM MUCH BETTER
Page title
URL
Keywords
Headings
Images
Content
2/15/12 30
31. SE-WHOA!
BEFORE AND AFTER
Before SEO Conversion Rate: 10% Average gift: $92 Total Revenue: $6,399
After SEO Conversion Rate: 10% Average gift: $92 Total Revenue: $14,618
2/15/12 31
32. SE-WHOA!
DECEMBER DONATIONS: BEFORE AND AFTER
Date Count Total Average
December 2010 362 $85,044.00 $234.93
December 2011 434 $160, 342.00 $369.45
After SEO
Before SEO
After SEO
Before SEO
After SEO
Before SEO
2/15/12 32
33. SEO
BEFORE
AND
AFTER
SUMMARY
1. SEO produces quality content for landing pages
2. Defining success criteria is critical
3. SEO progress has to be measured
4. Monitoring results ensures SEO is working as expected
2/15/12 33
35. IMPLEMENTATION
PHASE 1 OF 4: DISCOVERY
DISCOVERY » FINDINGS & RECOMMENDATIONS » OPTIMIZATION » MONITOR AND ANALYZE
1. Project Staffing 4. Introduction to Analytics Tools
2. Keyword Conversion Path 5. Define Keyword Reports
3. Define Success Criteria
Current Site Metrics
What’s trending?
Current Rank
2/15/12 35
36. IMPLEMENTATION
PHASE 2 OF 4: FINDINGS AND RECOMMENDATIONS
DISCOVERY » FINDINGS & RECOMMENDATIONS » OPTIMIZATION » MONITOR AND ANALYZE
1. Review Discovery Data 4. Start simple with easy wins
2. Agree on keyword(s) 5. Project status reports
3. Review current keyword
score
Visualize Progress
Initial Keyword Score
Discovery Data
2/15/12 36
37. IMPLEMENTATION
PHASE 3 OF 4: OPTIMIZATION
DISCOVERY » FINDINGS & RECOMMENDATIONS » OPTIMIZATION » MONITOR AND ANALYZE
1. Tips, Tricks & Best Practices 4. Make the most of your CMS
2. Real-time progress tracking 5. All-in-one document for better
3. Showing our work project communication
2/15/12 37
41. IMPLEMENTATION
PHASE 4 OF 4: MONITOR AND ANALYZE
DISCOVERY » FINDINGS & RECOMMENDATIONS » OPTIMIZATION » MONITOR AND ANALYZE
1. Reports measure success criteria 3. 3 follow up check-ins are
2. Alerts are established to notify conducted at 4 week intervals
project staffing of surges in traffic 4. Tweaks and revisions are made
or drastic changes in metrics based on current results
2/15/12 41
42. SEO
FOR
NONPROFIT
ORGANIZATIONS
SUMMARY
1. SEO helps web pages appear in search engine results pages
2. SEO is important because SEO is everywhere
3. Content is king in SEO
4. SEO can help you raise a more money, grow your list, and increase event
registrations
5. Communicating with visual aids makes SEO easier for everyone to
understand and apply
2/15/12 42
44. USABILITY TESTING: NAVIGATION FLOW
Improve conversion rates by analyzing how people navigate a website’s
conversion paths from home page to confirmation page.
2/15/12 44
45. IMPROVE CONVERSION RATES
Before Usability Testing this conversion path generated $2,356
After Usability Testing this conversion path generated: $4,092
This conversion path receives 300 unique visitors per month, with an average
gift of $62.00, this organization is now able to make an extra $6,876 per month
by optimizing their donation conversion path.
2/15/12 45
46. USABILITY TESTING: CLICK TEST
Find out what your website visitors are most interested in exploring further.
2/15/12 46
47. USABILITY TESTING: 5 SECOND TEST
Find out how effective your website is at communicating your mission to site
visitors and fine-tune your calls to action.
2/15/12 47
48. LET’S TAKE A FEW TESTS
Take a Test: 5 Second Test
Star of Hope Mission http://ow.ly/8ZpNF
DFGFI: http://ow.ly/8Zq8C
New York Law School http://ow.ly/8ZpJ0
Results: 5 Second Test (What does this organization do?)
Star of Hope Mission (“helping homeless” = great, missed “Houston” focus)
DFGFI (great design conveys the mission immediately)
Results: Navigation Flow
Star of Hope Mission (79% success, redesign then retest soon)
Chesapeake Bay Foundation 94% Success (52% success w/old site)
2/15/12 48
49. USABILITY
TEST
SUMMARY
1. 5 Second Tests are great for testing first impressions.
2. Navigation Flow Tests are great for testing conversion rates.
3. Click Tests are great for testing landing pages and calls to action.
4. Usability testing is a simple way to identify website problems
2/15/12 49
51. MOBILE DESIGN OVERVIEW
Creating and managing a mobile website is easy as creating and managing a
desktop website with all new template and style sheet capabilities.
Mobile Optimized Templates
• Every page can be mobile optimized
• Works just like the desktop templates
• Edit content for desktop and mobile
at the same time
Target Different Mobile Browsers
• iPhone, Android, Blackberry, iPad
Keep it Simple
• Mission critical tasks made easy
• Deep link pages are optimized
(Google search results traffic)
2/15/12 51
52. ALL NEW MOBILE WEBSITE DESIGN SOLUTIONS
Single Page Just the Basics Mobile Campaigns
2/15/12 52
53. ALL NEW MOBILE WEBSITE DESIGN SOLUTIONS
Single Page Just the Basics Mobile Campaigns
2/15/12 53
54. MOBILE
OPTIMIZED
WEBSITE
SUMMARY
1. Keep it simple (for small screen space)
2. Focus on conversion paths (from Landing page to Thank You!)
3. Content is king (concise, clear, directive)
4. QR Codes are an easy way to promote
2/15/12 54
56. COLLABORATIVE DECISION MAKING
Audience Needs Stakeholder Needs Blackbaud Experience
Your website has the potential to We rely on you, as stakeholders, to Our responsibility, as experienced
reach hundreds and thousands of inform us about who your audiences designers and consultants, is to
visitors every day; we can make it are. We also rely on you to tell us address your needs as stakeholders
easier for them to find the information what your organization’s specific while advocating for what is in the
they are interested with User goals and expectations are. Once best interest of your target audiences.
Research. When making decisions we understand what you need from We must ask ourselves, “How does
about your website, ask yourself, your website we can recommend a addressing this stakeholder need
“How does this help our target strategy and begin to design align with or affect the needs of the
audiences accomplish their online solutions that meet your needs. target audiences?”
tasks?”
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57. VISUAL DESIGN DISCOVERY
We learn as much as we can about your organization, your audience and
your goals before any visual or strategic design work begins.
Assess Current Website
Complete Creative Worksheet
Define Audience Tasks
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58. USER RESEARCH
We gain a deeper understanding of your website audiences and their ability to
complete various actions online through data collection and usability testing.
Audience Personas
Understanding
Your Audience
On-site Card Sorting
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59. INFORMATION ARCHITECTURE
We can begin to re-architect your website now that we have a thorough
understanding of your audience and their behaviors.
Optimized Site Map
Wireframes
Rapid Prototyping
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60. VISUAL DESIGN
All of our research and collaboration converges where the visual design
solution becomes invisible and the user experience comes forward.
Concept One Concept Two
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