During the planning and construction of their model website homepage, the author considered their target audience and researched similar websites to understand features. Technologies used included Weebly to draft pages, IMDb to research movies, and Google to find layout examples. Photoshop was used to maintain consistent styles across images and text. In construction, Aviary, YouTube, Photoshop, Facebook and Twitter were utilized. The author believes their website effectively promotes a film trailer for a horror genre audience. Upon reflection, the author notes additional features like animations, character bios and forums could have been included.