Website Analysis
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John Mayer's website homepage highlights his Twitter account to engage fans and make them feel connected to the artist. The website provides options to view the artist's social media updates and sign up for his newsletter. It also promotes upcoming tour dates and dedicates pages to John Mayer's merchandise store and the veterans charity he supports.
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Evaluation 5: How did you attract/ address your audience?
The document discusses how the author addressed their target audience in designing a magazine. They focused on photography as the first thing readers notice. Images used direct eye contact to catch readers' attention. Font size drew attention to artist names. The masthead was bold and clear without overlapping images. A monochrome color scheme created a "classy" impression fitting the target audience. Audience feedback indicated the magazine correctly addressed their demographic through relevant content and eye-catching, simple design.
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Jason Mraz's website is designed to promote his career and maintain a connection with fans. The home and news pages provide information about upcoming awards and recent career activities to generate publicity. The journal and tour sections keep fans informed of Mraz's schedule and locations, encouraging concert attendance. Multimedia features like photos and videos showcase Mraz's life in an effort to expand his fan base and sell merchandise from the website's store. Sections on friends and foundations portray Mraz as caring and involved in charity to boost his public image. The overarching goal is to sustain interest in Jason Mraz and his music.
Evaluation question two
The document discusses how a music magazine cover represents its target audience of 18-24 year old alternative music listeners. The model on the cover is dressed like a stereotypical alternative music fan to create a connection with the audience. Feedback was received on Facebook and Twitter from the target age group about how well the cover model represents them.
Evaluation question two
The document discusses how a media product can represent particular social groups through its cover models and content. For a music magazine targeting 18-24 year olds, the cover model is dressed as a typical music artist in clothes and holding a microphone to represent that audience. The model looks up at the camera, portraying themselves as an idol to inspire the target readers. Feedback was gathered from the target age group on Facebook and Twitter to help effectively represent the alternative music fans that make up the magazine's audience.
Promotion methods/New Media
The document discusses promotional ideas for a music magazine, including giving away concert tickets to increase sales. It also suggests offering subscription deals with freebies to secure monthly sales and profits. Using social media is promoted as an effective way to advertise to the magazine's target youth audience, with plans to create pages on Facebook, Instagram, and Twitter to share photos and updates about articles, artists, and new issues.
Promotional methods
The document discusses promotional methods for a new magazine subscription. It will offer £35 annual subscriptions with the first 3 months free if a monthly code is entered. Giveaways will be included in some issues but not disclosed to keep readers buying each issue. A competition in the first issue will offer concert or festival tickets for a featured band to align with popular reader interests.
Social groups (media)
This document discusses the target audience and goals for a music magazine. It aims to attract social groups interested in singing, partying, and fashion aged 12-28. All the images in the magazine feature similar styles of clothing and jewelry to appeal to these groups' sense of identity. The cover lines and language also reference gold, jewelry, and women to increase interest from these target demographics. The magazine includes social media links to attract younger audiences and keep them engaged. It appeals to both males and females with considerations for styles, prices, and featuring an attractive female artist on the cover.
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The document discusses how the author addressed their target audience in designing a magazine. They focused on photography as the first thing readers notice. Images used direct eye contact to catch readers' attention. Font size drew attention to artist names. The masthead was bold and clear without overlapping images. A monochrome color scheme created a "classy" impression fitting the target audience. Audience feedback indicated the magazine correctly addressed their demographic through relevant content and eye-catching, simple design.
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Jason Mraz's website is designed to promote his career and maintain a connection with fans. The home and news pages provide information about upcoming awards and recent career activities to generate publicity. The journal and tour sections keep fans informed of Mraz's schedule and locations, encouraging concert attendance. Multimedia features like photos and videos showcase Mraz's life in an effort to expand his fan base and sell merchandise from the website's store. Sections on friends and foundations portray Mraz as caring and involved in charity to boost his public image. The overarching goal is to sustain interest in Jason Mraz and his music.
Evaluation question two
The document discusses how a music magazine cover represents its target audience of 18-24 year old alternative music listeners. The model on the cover is dressed like a stereotypical alternative music fan to create a connection with the audience. Feedback was received on Facebook and Twitter from the target age group about how well the cover model represents them.
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The document discusses how a media product can represent particular social groups through its cover models and content. For a music magazine targeting 18-24 year olds, the cover model is dressed as a typical music artist in clothes and holding a microphone to represent that audience. The model looks up at the camera, portraying themselves as an idol to inspire the target readers. Feedback was gathered from the target age group on Facebook and Twitter to help effectively represent the alternative music fans that make up the magazine's audience.
Promotion methods/New Media
The document discusses promotional ideas for a music magazine, including giving away concert tickets to increase sales. It also suggests offering subscription deals with freebies to secure monthly sales and profits. Using social media is promoted as an effective way to advertise to the magazine's target youth audience, with plans to create pages on Facebook, Instagram, and Twitter to share photos and updates about articles, artists, and new issues.
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This document discusses the target audience and goals for a music magazine. It aims to attract social groups interested in singing, partying, and fashion aged 12-28. All the images in the magazine feature similar styles of clothing and jewelry to appeal to these groups' sense of identity. The cover lines and language also reference gold, jewelry, and women to increase interest from these target demographics. The magazine includes social media links to attract younger audiences and keep them engaged. It appeals to both males and females with considerations for styles, prices, and featuring an attractive female artist on the cover.
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
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Website Analysis
- 1. Here John Mayer’s website highlights his twitter account as soon as you enter the homepage. This engages the fans straight away and ultimately makes them feel close to the artist.
- 2. Here you can add his twitter, Instagram or blog post history to the page to check out the latest with the artist. This gives a personal history to the fans and allows them to follow the artist day by day.
- 3. A drop down menu is given highlighting the pages Tour, Shop, Veterans Support and following options for Twitter, Tumblr, Facebook and Instagram. Also another option is highlighted at the bottom of the options bar to receive John Mayer’s Newsletter.
- 4. A page is dedicated to give location, date and time of his next appearance at an event to ensure that his fans can support him at every chance they get.
- 5. His Store is set on another website entirely whch you are brought to when you click the option ‘Shop’. This allows John Mayer’s products to be sold clearly and by being organised in the format of a typical clothes site it encourages more people to recognise and purchase products.
- 6. John Mayer dedicates a whole page to the charity he supports to raise awareness and create a movement to provide for the veterans that have received life changing wounds of war. By doing this his fans not only engage and respond to the artists wishes but it supports the artist in their fight to support his choice of cause.