This document discusses different advertising options to drive traffic to a website, including Instagram ads, Facebook ads, and Google ads. Instagram ads are described as affordable but with a limited reach, while Facebook ads can reach more users but are more expensive. Google ads directly display advertisements and videos but also have a high cost. In summary, the document analyzes the benefits and drawbacks of different social media advertising platforms for promoting a website and driving traffic.

1. Website traffic/advert
research
By Beibarys Seisembayev

2. How can I drive people to my
website?

3. Instagram ads
• I will be able to promote my website through Instagram. It has a
promotion feature where I pay for the time I want my ad to be
promoted and it will just show up on random peoples feeds. I think
that this will be an effective way of getting my audience to visit my
website for the artists and it is also very affordable.

4. As you can see here this post was
promoted using Instagram. We can
see the post labelled as “Sponsored”
so people know that this is an ad.
There is also a “shop now” link
where people can directly go on to
the website

5. Facebook ads
• This way is also very effective as I could reach a wider audience
through Facebooks 2.45 billion users. This could attract large traffic to
my website and Facebook ads have been known to be the most
effective way of advertising your material. However, it is more costly
compared to Instagram ads which could be a setback for me as I don’t
have a large budget.

6. This is an example of a Facebook ad.
As you can see it is very similar to the
Instagram one but has more
flexibility in terms of what you want
to show your audience. We can see
different slides for the ad which
allows the viewers to “learn more”
about the brand. The promoter could
also give a caption above the pictures
which gives viewers more
information about the brand or the
ad.

7. Google
• Google ads is another way of promoting your content. It is an online
advertising platform which was developed by Google (the most
popular search engine)
• I could pay google ads to display my advertisements and video
content for my website which is then directly networked to the
viewer.
• However, google ads could be a costly option to advertise my website.

8. This is an example of google ads being in action. As you can see
these different ads pop up on the users screen and the viewer can
be directed to the website just by clicking on it