Students will work in groups to create an informative website about a topic related to the Congo using Weebly. The website will include homepage, background page, article pages, and a page explaining endorsed organizations. Students will also develop and execute a viral media campaign to raise awareness about their topic by making it visual, planning the message, appealing to emotions, knowing the audience, and keeping it simple. Examples of successful viral campaigns include #Kony2012, #SFBatKid, and #BlackLivesMatter. Websites and campaigns are due November 6th or 9th depending on the class.

1. Congo Website &
Viral Campaign

2. Objectives
 We can use technology to share the
information that we have learned about the
Congo during this unit.

3. Project Overview
 As a summative activity of this unit, you will be
working with your group to create an informative
website on your topic.
 Homepage with an introduction to your topic and
issue.
 A Background page that presents key historic
background about the Congo
 Individual Article Pages (Essays posted online)
 What You Can Do: A page explaining which
organizations you endorse and why.

4. Website Overview
 You will be using Weebly to create your
website. This will allow you with the ability to
create unique and professional looking
websites.
 All pages should look professional and
include images, interactive, and features that
you think will help communicate your
message.
 Explore the options on Weebly to create
your own unique website.

5. Viral Campaign
 You will be creating and executing a viral
media campaign to raise awareness about
your topic.
 Plan how to make a campaign that will draw
attention to your topic and make it a reality.
 You will share these campaigns over social
media.

6. Tips to making a successful
Viral Campaign Make it Visual
 Plan the Message
 Work the Emotions
 Know Your Audience
 Keep it Simple
 Launch the Campaign
 Keep it Natural…Don’t Force it
 Tips to Making a Successful Viral Campaign

7. Examples of Viral
Campaigns

8. #Kony2012

9. #SFBatKid

10. #BlackLivesMatter

11. Website & Viral Campaigns
Due Dates
 A Days: Friday, November 6, 2015
 B Days: Monday, November 9, 2015
 Be prepared to share your viral campaigns
and website with the class.