Grateful 7 speech thanking everyone that has helped.pdf
Social Media: Measurement
1. SOCIAL MEDIA MARKETING & ONLINE PUBLIC RELATIONS Social Media Measurement Workshop November 2010
2. Abraham Harrison LLC WHO WE ARE 100% online media company, living our lives in the world of social media. Team of 35 professionals spanning 5 continents , speaking 10 languages natively. WHAT WE DO 1. Activate online influencers in the blogopshere, social networking sites & on Twitter to voluntarily carry your message in their voice and with their credibility to their audiences 2. Manage and protect your online reputation and image Help you become aware of threats to your brand reputation and gain control of your brand space online 3. Develop your impact and influence in the Social Networks: Increase the number of your fans, friends, and followers Intensify their relationship with you and your messaging
29. 295 PostsWe were able to gather the statistics of UMV’s (unique monthly visitors) and followers for 188 of the 295 posts and determined that more than 38 million impressions were made out of the 188 posts from our blogger outreaches.Note that unlike ads which disappear after a campaign, these posts are now a permanent part of the online record, continually garnering more impressions and feeding link juice for SEO ad infinitum.
30. Summary of work on the 2010 World Habitat Day Campaign To illustrate how successful the World Habitat Day’s social media campaign was, this chart shows that the WHD outreaches generated more impressions and more mentions than a PR Web Finalist campaign performed by Abraham Harrison
31. Summary of work on the 2010 World Habitat Day Campaign *The Industry standard is a 5% response rate. The 2009 response rate was 15% and the 2010 response rate was 17%.
32. Summary of work on the 2010 World Habitat Day Campaign Social Media News Release Provides a one stop shop for bloggers Easily acquire media Videos Images Quotes Makes blogging easy Bloggers like articles that write themselves By providing easily copied info you allow them to create their posts faster. Worldhabitatdaynews.org
33. Summary of work on the 2010 World Habitat Day Campaign Worldhabitatdaynews.org SMNR Analytics – 246,212 hits
34. Summary of work on the 2010 World Habitat Day Campaign Post Examples
35. Summary of work on the 2010 World Habitat Day Campaign Post Examples
36. Summary of work on the 2010 World Habitat Day Campaign Post Examples
37. Summary of work on the 2010 World Habitat Day Campaign Post Examples