SlideShare a Scribd company logo
A social network for a national bookshop: http: book_worms Webjam presentation Presented by: Stuart Hall
The network takes shape Images Video Text
The bookshop challenge ,[object Object],[object Object],[object Object]
The concept overview ,[object Object],[object Object],[object Object]
Selling it to the shops ,[object Object],[object Object],[object Object],[object Object]
Persuading staff ,[object Object],[object Object],[object Object],[object Object]
Engagement tactics ,[object Object],[object Object],[object Object],[object Object]
The nuts & bolts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Support from Webjam ,[object Object],[object Object],[object Object],[object Object],[object Object]
Value: online & offline ,[object Object],[object Object],[object Object]
Idea > implementation > results ,[object Object],[object Object],[object Object]
The network takes shape Brand compliant header YouTube videos to sponsor uptake CEO blog
Idea > implementation > results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Webjam presentation: thanks

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A social media strategy example for a bookshop