A consultant proposes creating a social network on the Webjam platform for a national bookshop chain to connect its employees. The network would allow each bookshop to have its own site while being connected through a central "Book Worms" site. The summary outlines challenges in getting buy-in from independent bookshops and employees, and proposes tactics like competitions and training videos to encourage engagement with the new network. The goal is to gather ideas, design a prototype, pilot it with a group of shops, and measure the results to demonstrate the network's value both online and offline.