This document provides information and guidance for running a successful summer camp program. It begins by outlining reasons to start a summer camp, including generating income during slower months and establishing a feeder program for after-school. Sample activities, schedules, and themes are then described to demonstrate what a full day of camp might look like. Challenges like keeping costs low and filling time are addressed with solutions such as hiring counselors-in-training and planning field trips. Finally, promotional strategies are suggested, such as email campaigns and social media, to fill available spots. The overall goal is to maximize enrollment and revenue through a fun, engaging summer program.

1. Start with the “WHY”
Set a Goal
Plan of Action

2. Why do Summer Camp?
 To give our community a safe, clean, fun place for
their children to experience the BEST Summer
Camp ever!
 To Generate substantial income during “SLOW”
Months.
 Feeder for an After School Program

3. Income Generator
 How do you justify the costs VS ROI Return on
Investment
 If you school is open from 10:00am – 8:00pm how
many hours is it actually in use?
Solution Summer Camp
 Most schools find the summer time to be slower
because many people go on vacation or take time off.
Solution Summer Camp

4. Income Potential
 20 Summer Campers @ $199/wk = $3890.00/wk
$15,920.00/month
Eight Weeks of Summer Camp $31,840.00
40 Summer Camper @ $199/wk = $7960.00/wk
$31,840.00/month
Eight Weeks of Summer Camp $63,680.00

5. How to Flip the Biggest Challenges
on their Head!
 How do I keep costs low?
1. Employees: 10:1 Ratio. Hire from with in
2. FREE Employees - C.I.T’s Counselors in Training:
12-13 year olds who will be in the program who you
give responsibility to. They are your future summer
camp employees
3. Field Trips – some school owners walk to outside
activities. We use vans that we own. If you do not
own vehicles you can hire outside transportation.

6. What the heck do we do all day?
 Here is an example of our weekly themes:
 6/24-6/28– Jedi Sword Training (Focus)
 Students will experience Gumdo (Korean Sword Training) This is where
the Jedi got their skills.

 7/1-7/5– Flips and Tricks (Perseverance)
 Martial Arts with gymnastics! These techniques will make you the BEST
Demo team member.

 7/8-7/12– Championship Week (Spirit)
 Learn competition style forms, breaking and sparring. Win a medal at the
in school championship.

 7/15-7/19– Demo Week (Team Work)
 Students will learn Demonstration style techniques, develop teamwork
and put on a demonstration for their parents, friends and family
Friday.

7. Weekly Themes
 7/22-7/26–Olympics Week (Courtesy)
 Taekwondo is an Olympic Sport. Students will learn how to compete
and train like they are going to the Olympics. Students will have an in
school competition and win a medal.
 7/29-8/2–Leadership Week (Selflessness)
 Confidence and Leadership are skills every child needs to be successful
in life! We will be focusing on Team Building and Leadership Skills
this week.
 8/5-8/9–Rank Advancement (Indomitable Spirit)
 For all the students who have missed class and need to be tip tested
this is the perfect week to come. All students will receive ALL 4 tips
this week and graduate to the next rank.
 8/12-8/16–Make a Martial Arts Movie Week (Humility)
 All students will Star in a Martial Arts Movie. Friday will be the Red
Carpet Premier and Academy Awards will be presented.

8. What the heck do we do all day?
 Daily Summer Camp Activities
7:30 – 9:00am Drop off and quite activities; board games
 9 am students start changing out for class
 9:30 one group does character development discussion and
game The other group does class 10:30. They switch 11:30.
Games are played with outs.... So the kids that get out go
change and get ready for lunch
 12 noon. Lunch
 12:45. Quiet reading time. Big kids read Some big kids
reads to little ones
 1:30 - 2:15 One group does crafts. The other does physical
games

9. What the heck do we do all day?
 2:15- 3:00pm Switch
 3:00 pm Snack and changing out for afternoon class
 3:30 -4:30. One group does class. The other does outside
games. After noon class is the special class swords,
nunchucks Bo staff etc weekly theme relate
 5:00pm Changing and group discussions about weekly
theme. Perseverance , courage, respect, etc.
 5-6:00pm Quiet play. Board games etc preparing for
pickup
 This is for Monday, Wednesday, Friday.
 Tues & Thursday are outside days

10. Best Practices and Tip for a Fool
Proof Summer Camp
 Do your due diligence and contact your attorney about
YOUR STATES LAWS concerning summer camp
 My suggestion is that if you can avoid licensing do so.
If you go down that road there is no going back and
you open the door to the state coming in and closing
you down. I have been doing summer camps for
almost 20 years with out a hitch.

11. How & When to Promote
Summer Camp…NOW!!!!
 Promote from within to start
 SIGN UP SHEET NOW! Weeks with themes & How many spots left
 EMAIL Campaign – early bird registration with link to CWAY summer camp
registration page & automatic promotions
February 1st – March 31st Only $179.00
April 1st – May 31st Only $189.00
June 1st - $199.00
 FACEBOOK POSTS
 FACEBOOK SUMMER CAMP PAGE
 REFERRAL CONTEST
 FREE SUMMER CAMP ASK ME HOW?
Refer a friend for at least 6 weeks of summer camp and
Get a week FREE

12. How Championsway will help
Promote Summer Camp
 New Summer Camp Promotion Landing Page
 Themed as the perfect way to spend Summer this year for those who prefer activity,
excitement, and experiences

Promotional Emails
 Email Campaigns that run from February to June
 Emails intended to be sent to all contacts (Active, Former, and Leads)
 Note: Email Template(s) copy can be “recycled” to promote your own specific school
offers and/or to include promo code

Summer Camp Promotion Facebook Cover Photo
 2 Facebook Cover Photos to promote the Early Bird and Summer Special promotion
 Included copy and direct link to drive visitors to the landing page

Summer Camp Social Posts
 8 Facebook Social posts that run from February to June
 Image and copy meets Facebook “Boost” requirements

13. Thank You!
Questions?
Please contact me:
Grand Master Ciarfella
Email Address: umac50@optonline.net
Website: http://www.umacenters.com/