Watch a recording of this webinar at: http://1a1s.us/d8
In this webinar, Daniel Young and Kimberly Walsh (two of our experts on Search Engine Optimization) will talk us through the basics of SEO, and how you can see the most success with getting your website found in the rankings. Below is a general list of the areas we will cover:
- Domain Name Selection
- Website Content (including site structure and hyperlinking)
- Social Media Implications
- On-Page Strategy (titles, meta-tags, page description, alt-tags)
For more information on managing your Web presence, check out our Online Success Center at http://success.1and1.com.
The document provides an introduction and overview of Microsoft Word 2010. It discusses the basic elements of the Word interface, including the ribbon, quick access toolbar, ruler, and identifies common screen symbols. The objectives are to familiarize users with the Word screen, how to navigate the document, work with text, and identify screen symbols like spelling errors. It also provides examples of how to start Word, use the ribbon tabs and commands, and work with text features like word wrap.
This document provides an overview of lesson 2 in a Microsoft Word 2010 training course. The lesson objectives are to use paste options and paste special, find text or items using browse by, replace text or items, go to commands, and track changes. It describes how to use these features through explanations, screenshots and exercises. The summary restates the key lesson objectives and review questions assess understanding of topics like paste options, paste special, finding and replacing text.
The document discusses strategies for making help documentation more popular and useful to users. It outlines questions asked to understand user behavior, research methods used including collecting feedback, and key findings. The findings suggest help needs to be engaging without sacrificing accuracy, and should support both learning and quick troubleshooting scenarios. The document also provides examples of more interactive and visually engaging help content strategies like FAQs, multimedia, collaboration features, and dynamically updating based on user usage data and feedback.
This document provides instructions on selecting, cutting, copying, and pasting text in Microsoft Word 2010. It discusses how to select various amounts of text using the mouse or keyboard. It also covers how to use the undo and redo commands, as well as how to cut, copy, and paste text within a document and between documents using the clipboard. Paste options are described to control how pasted content appears. Both the system clipboard and Office clipboard functions are explained for moving or copying text.
Word Lesson 5C Columns, Header, Footers, Page No.deborahburns
This document provides instructions for formatting documents in Microsoft Word 2010, including inserting headers and footers, working with columns, and controlling text flow. Key points covered include how to create newspaper-style columns, customize column widths and spacing, add page numbers and dates to headers and footers, and set hyphenation options. The document contains step-by-step instructions and screenshots to illustrate the various formatting features in Word 2010.
This document provides an overview of formatting content in Microsoft Word 2010. It discusses how to adjust text alignment, indent paragraphs, change line and paragraph spacing, and use the Format Painter. Specifically, it covers aligning text, setting line and paragraph spacing, indenting paragraphs in various styles, adding borders and shading, understanding styles, and applying quick styles. The objectives are to learn how to format text, adjust alignments, modify indents and spacing, and copy formatting.
The document outlines an agenda for a presentation on internet marketing. It includes multiple sections on topics like inbound and outbound marketing, search engine optimization, social media, securing a job after college, and interview preparation. The document provides an itinerary of topics to be covered, including presentations from various speakers on strategies for online media, the Google Panda update, using social media to brand yourself, and anticipating common interview questions.
ChowNow provides restaurants with three channels of online ordering: directly through their 1&1 MyWebsite, on their Facebook page, and on a custom mobile app. All three channels are customized to reflect your restaurant’s individual brand.
In this webinar, we discuss how to increase your restaurant website’s visibility and utility. We also discuss the best practices for branding your website and engaging with your customer base, as well as share some case studies of real restaurants that have implemented online ordering.
The document provides an introduction and overview of Microsoft Word 2010. It discusses the basic elements of the Word interface, including the ribbon, quick access toolbar, ruler, and identifies common screen symbols. The objectives are to familiarize users with the Word screen, how to navigate the document, work with text, and identify screen symbols like spelling errors. It also provides examples of how to start Word, use the ribbon tabs and commands, and work with text features like word wrap.
This document provides an overview of lesson 2 in a Microsoft Word 2010 training course. The lesson objectives are to use paste options and paste special, find text or items using browse by, replace text or items, go to commands, and track changes. It describes how to use these features through explanations, screenshots and exercises. The summary restates the key lesson objectives and review questions assess understanding of topics like paste options, paste special, finding and replacing text.
The document discusses strategies for making help documentation more popular and useful to users. It outlines questions asked to understand user behavior, research methods used including collecting feedback, and key findings. The findings suggest help needs to be engaging without sacrificing accuracy, and should support both learning and quick troubleshooting scenarios. The document also provides examples of more interactive and visually engaging help content strategies like FAQs, multimedia, collaboration features, and dynamically updating based on user usage data and feedback.
This document provides instructions on selecting, cutting, copying, and pasting text in Microsoft Word 2010. It discusses how to select various amounts of text using the mouse or keyboard. It also covers how to use the undo and redo commands, as well as how to cut, copy, and paste text within a document and between documents using the clipboard. Paste options are described to control how pasted content appears. Both the system clipboard and Office clipboard functions are explained for moving or copying text.
Word Lesson 5C Columns, Header, Footers, Page No.deborahburns
This document provides instructions for formatting documents in Microsoft Word 2010, including inserting headers and footers, working with columns, and controlling text flow. Key points covered include how to create newspaper-style columns, customize column widths and spacing, add page numbers and dates to headers and footers, and set hyphenation options. The document contains step-by-step instructions and screenshots to illustrate the various formatting features in Word 2010.
This document provides an overview of formatting content in Microsoft Word 2010. It discusses how to adjust text alignment, indent paragraphs, change line and paragraph spacing, and use the Format Painter. Specifically, it covers aligning text, setting line and paragraph spacing, indenting paragraphs in various styles, adding borders and shading, understanding styles, and applying quick styles. The objectives are to learn how to format text, adjust alignments, modify indents and spacing, and copy formatting.
The document outlines an agenda for a presentation on internet marketing. It includes multiple sections on topics like inbound and outbound marketing, search engine optimization, social media, securing a job after college, and interview preparation. The document provides an itinerary of topics to be covered, including presentations from various speakers on strategies for online media, the Google Panda update, using social media to brand yourself, and anticipating common interview questions.
ChowNow provides restaurants with three channels of online ordering: directly through their 1&1 MyWebsite, on their Facebook page, and on a custom mobile app. All three channels are customized to reflect your restaurant’s individual brand.
In this webinar, we discuss how to increase your restaurant website’s visibility and utility. We also discuss the best practices for branding your website and engaging with your customer base, as well as share some case studies of real restaurants that have implemented online ordering.
This document provides an overview of search engine optimization (SEO) strategies. It notes that 92% of all search clicks are from natural, non-paid search results. The document discusses the importance of optimizing content, site architecture, external links, and performance metrics to improve natural search rankings. It emphasizes focusing on relevant keywords, organizing content and internal links well, and obtaining a critical mass of external links from high-quality domains. The document also stresses measuring SEO success through metrics like traffic, bookings, ROI, and share of search over time to continually improve performance.
This presentation was used for a webinar conducted by Ian Morris (1&1 MyWebsite Customer Care Manager) and Christine Skiffington (1&1 Social Media Manager). In this webinar (exclusive to Commission Junction & Linkshare affiliates) we explained 1&1’s best-selling MyWebsite products, and how you can leverage 1&1’s affiliate program to earn more money selling them.
Also reference http://freshdomainz.biz/
Search engine optimization (SEO) is important because search engines like Google process billions of searches per day. Organic, unpaid search results receive 80% of clicks despite accounting for a smaller percentage of total search traffic. To improve SEO, websites should have clean, crawlable URLs; submit an XML sitemap; avoid duplicated content; and create great on-page content optimized with keywords, headings, links, and images. Regularly analyzing analytics and engaging in inbound linking activities can also help optimize a site's search ranking over time.
This document provides an overview and agenda for an SEO review meeting. It discusses background topics like what SEO is, keyword research, onsite and offsite optimization strategies. It proposes a 3 month pilot project to demonstrate link building approaches and technical recommendations. It also discusses opportunities for the 2013 strategy like increasing volume, leveraging existing customers, creating new content types like widgets, and exploring paid search opportunities. The key takeaways are to think about customer keywords and how to better optimize content.
Search Marketing Theatre; Search Engine Optimisation (SEO) The Keys to SuccessTFM&A
The document discusses search engine optimization strategies and keys to success in 2012 and beyond. It emphasizes that quality content remains very important, and search engines are prioritizing fresh, useful content. Social media integration and link building are also important, with a focus on developing authoritative sites through brand mentions and engaging social media presences. Developing a solid SEO strategy through keyword research of competitors is key to achieving search engine rankings.
Sangram Kachwaha, Vice President of Digital Services at Zeta Interactive, presented several ROI secrets for search marketing success. These included: (1) Understanding competitors' online presence beyond just their websites, (2) Using testing platforms to optimize landing pages with minimal resources, (3) Qualifying link opportunities to ensure quality and security, and (4) Leveraging multi-channel attribution to adjust budgets and improve messaging across channels. The presentation provided tips for identifying popular mobile keywords, reusing high-performing content, and measuring digital branding campaigns against competitors.
This document provides an agenda and overview for an SEO review meeting. It discusses background topics like what SEO is, keyword research, on-site optimization, and off-site or link building strategies. It then reviews work done with the client's company in 2011 and proposed strategies for 2013, including increasing content, dedicated landing pages, reviews, and social media opportunities. PPC opportunities are also mentioned. Key takeaways focus on understanding customers and how the company's website can better target them through SEO.
The website www.directlink.com.ph received a grade of 88 out of 100 from the Website Grader tool. This means it scored higher than 88% of the millions of websites analyzed. The tool evaluated over 50 variables to determine the site's effectiveness. An analysis of the site found it has good optimized content and structure, with 136 indexed pages and a MozRank of 3.1. However, opportunities were identified to improve image optimization and internal linking.
Introduction to Online marketing strategyjameslever
This document provides an overview and suggestions for an effective online marketing strategy. It discusses key techniques including search engine optimization (SEO), social media, email marketing, banner ads, video ads, and microsites. The author, James Lever, has extensive experience in online marketing and digital agencies. He offers this guide to help companies understand and improve their online marketing approach.
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
Google Ranking Factors : Live Webinar by Warren LeeWarren Lee
Here are the slides from an OMI ‘Google Ranking Factors: Live Critique and Demo’ webinar. Warren Lee explains how Adobe used an advanced customer segmentation strategy that aligned with SEO strategy to drive 350% ROI increases. The webinar also included live review of participant websites and review of SEO best practices.
Adobe Summit 2015 - Successful Enterprise SEO session - Dave Lloyd #adobesummitDave Lloyd
During this Adobe Summit 2015 Digital Experience Management session on “Winning with SEO: Optimizing Content for Search throughout the Customer Lifecycle”, we shared tips and tricks on how to meet customer needs and drive better SEO results through collaboration. Takeaways include how to map your content strategy to customer needs, deliver best practices consistently, and collaborate effectively with colleagues. Tips and tricks covered include how to analyze your site to determine optimization opportunities, use Adobe Experience Manager to improve SEO, integrate Adobe Experience Manager and the search-driven merchandising features of Adobe Target, how best to use SEO to drive your bottom-line results and take advantage of the latest SEO trends, and how best to execute on an SEO project plan while creating compelling content. Session geared to roles including digital marketer, web strategist, analyst, business manager, or content marketer with any experience in Adobe Experience Manager content authoring.
International seo, Gobal Search Engine OptimizationBrian Bluff
The document discusses international search engine marketing. It notes that 70% of searches are not in English and that Google captures 85% of all searches worldwide. It emphasizes the importance of keyword research and geotargeting websites for specific countries or regions. Technical challenges of international SEO include managing domains and URLs across different languages and platforms. Keys to successful international search engine marketing include having a single point of control, a unified design, and understanding local cultural and regulatory issues in target markets.
The document summarizes the SEO workflow and how to get the most value from SEO work. It outlines the key steps in the SEO workflow including keyword research, content optimization, on-page SEO, and monitoring. It also provides an overview of an SEO tool from Magnolia and Siteimprove that can help with on-page optimization, backlink analysis, keyword discovery and SEO scores. The presentation aims to help practitioners understand and implement an integrated SEO workflow to bridge content and marketing goals.
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
This document discusses big content and web quality in the age of big data. It defines big content as unstructured information like that found in libraries. The presentation covers what matters for web destinations including content, design, information architecture, search engine optimization, usability, and accessibility. Common errors are outlined for each area as well as recommendations for improving web quality. Tools for exploring sites using technology are also mentioned.
This month we have invited John Man (Senior Enterprise Account Manager -- Hong Kong & South East Asia) & Louis Ngai (Solution Consultant Lead -- Greater China) from Omniture to our event.
Date: 29th September, 2010
Time: 19:00 -- 22:00
Speaker: John Man & Louis Ngai
Topic: Increase Conversion of Website
SEO is important because search engines have become the primary way people find information online. To succeed at SEO, a website needs to make its content accessible and relevant to search engines through techniques like optimizing titles, URLs, meta descriptions and on-page content for target keywords. It also needs to build links, social shares and citations from authoritative sources to gain the search engine's trust. Regular tracking and testing of rankings, usability and conversions is required to continuously improve search performance.
Aligning your Web Content Strategy with SEO channel - Adobe Summit 2013 - Dav...Dave Lloyd
The document discusses aligning an organization's web experience program with its largest marketing channel, which is organic search. It provides an overview of Adobe's search vision and the role of organic search marketers in being customer-focused and data-driven. It also offers tips on maximizing SEO efforts through strategic, integrated, and comprehensive approaches.
For over a decade, with the support of 1&1 Internet, IT company '3 Nerds and a Server' has been providing Web-based Internet applications that solve a myriad of client problems and requests through flexible options and full technology control. This presentation tells their story and how the flexibility and scalability of the 1&1 Dynamic Cloud Server helped '3 Nerds and a Server' achieve its goals.
Check out 3 Nerds and a Server at http://www.3nerds.com/.
Find more testimonials and case studies from real 1&1 customers at http://slideshare.net/1and1 or http://success.1and1.com/testimonials/
www.1and1.com
This presentation tells the story of how Andrew Slattery (IronFist Design) used 1&1 web hosting services, domains, email, and website analytics to transform a hobby into a successful career.
From video games to website development, technology has been a constant interest and a passion for Andrew Slattery. It did not take long for the now 20-year-old to transform his humble hobby into a successful career beginning at age 11, all with the help of 1&1 Internet.
More at http://success.1and1.com/testimonial-ironfist-design
More Related Content
Similar to Webinar: Getting Started with Search Engine Optimization
This document provides an overview of search engine optimization (SEO) strategies. It notes that 92% of all search clicks are from natural, non-paid search results. The document discusses the importance of optimizing content, site architecture, external links, and performance metrics to improve natural search rankings. It emphasizes focusing on relevant keywords, organizing content and internal links well, and obtaining a critical mass of external links from high-quality domains. The document also stresses measuring SEO success through metrics like traffic, bookings, ROI, and share of search over time to continually improve performance.
This presentation was used for a webinar conducted by Ian Morris (1&1 MyWebsite Customer Care Manager) and Christine Skiffington (1&1 Social Media Manager). In this webinar (exclusive to Commission Junction & Linkshare affiliates) we explained 1&1’s best-selling MyWebsite products, and how you can leverage 1&1’s affiliate program to earn more money selling them.
Also reference http://freshdomainz.biz/
Search engine optimization (SEO) is important because search engines like Google process billions of searches per day. Organic, unpaid search results receive 80% of clicks despite accounting for a smaller percentage of total search traffic. To improve SEO, websites should have clean, crawlable URLs; submit an XML sitemap; avoid duplicated content; and create great on-page content optimized with keywords, headings, links, and images. Regularly analyzing analytics and engaging in inbound linking activities can also help optimize a site's search ranking over time.
This document provides an overview and agenda for an SEO review meeting. It discusses background topics like what SEO is, keyword research, onsite and offsite optimization strategies. It proposes a 3 month pilot project to demonstrate link building approaches and technical recommendations. It also discusses opportunities for the 2013 strategy like increasing volume, leveraging existing customers, creating new content types like widgets, and exploring paid search opportunities. The key takeaways are to think about customer keywords and how to better optimize content.
Search Marketing Theatre; Search Engine Optimisation (SEO) The Keys to SuccessTFM&A
The document discusses search engine optimization strategies and keys to success in 2012 and beyond. It emphasizes that quality content remains very important, and search engines are prioritizing fresh, useful content. Social media integration and link building are also important, with a focus on developing authoritative sites through brand mentions and engaging social media presences. Developing a solid SEO strategy through keyword research of competitors is key to achieving search engine rankings.
Sangram Kachwaha, Vice President of Digital Services at Zeta Interactive, presented several ROI secrets for search marketing success. These included: (1) Understanding competitors' online presence beyond just their websites, (2) Using testing platforms to optimize landing pages with minimal resources, (3) Qualifying link opportunities to ensure quality and security, and (4) Leveraging multi-channel attribution to adjust budgets and improve messaging across channels. The presentation provided tips for identifying popular mobile keywords, reusing high-performing content, and measuring digital branding campaigns against competitors.
This document provides an agenda and overview for an SEO review meeting. It discusses background topics like what SEO is, keyword research, on-site optimization, and off-site or link building strategies. It then reviews work done with the client's company in 2011 and proposed strategies for 2013, including increasing content, dedicated landing pages, reviews, and social media opportunities. PPC opportunities are also mentioned. Key takeaways focus on understanding customers and how the company's website can better target them through SEO.
The website www.directlink.com.ph received a grade of 88 out of 100 from the Website Grader tool. This means it scored higher than 88% of the millions of websites analyzed. The tool evaluated over 50 variables to determine the site's effectiveness. An analysis of the site found it has good optimized content and structure, with 136 indexed pages and a MozRank of 3.1. However, opportunities were identified to improve image optimization and internal linking.
Introduction to Online marketing strategyjameslever
This document provides an overview and suggestions for an effective online marketing strategy. It discusses key techniques including search engine optimization (SEO), social media, email marketing, banner ads, video ads, and microsites. The author, James Lever, has extensive experience in online marketing and digital agencies. He offers this guide to help companies understand and improve their online marketing approach.
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
Google Ranking Factors : Live Webinar by Warren LeeWarren Lee
Here are the slides from an OMI ‘Google Ranking Factors: Live Critique and Demo’ webinar. Warren Lee explains how Adobe used an advanced customer segmentation strategy that aligned with SEO strategy to drive 350% ROI increases. The webinar also included live review of participant websites and review of SEO best practices.
Adobe Summit 2015 - Successful Enterprise SEO session - Dave Lloyd #adobesummitDave Lloyd
During this Adobe Summit 2015 Digital Experience Management session on “Winning with SEO: Optimizing Content for Search throughout the Customer Lifecycle”, we shared tips and tricks on how to meet customer needs and drive better SEO results through collaboration. Takeaways include how to map your content strategy to customer needs, deliver best practices consistently, and collaborate effectively with colleagues. Tips and tricks covered include how to analyze your site to determine optimization opportunities, use Adobe Experience Manager to improve SEO, integrate Adobe Experience Manager and the search-driven merchandising features of Adobe Target, how best to use SEO to drive your bottom-line results and take advantage of the latest SEO trends, and how best to execute on an SEO project plan while creating compelling content. Session geared to roles including digital marketer, web strategist, analyst, business manager, or content marketer with any experience in Adobe Experience Manager content authoring.
International seo, Gobal Search Engine OptimizationBrian Bluff
The document discusses international search engine marketing. It notes that 70% of searches are not in English and that Google captures 85% of all searches worldwide. It emphasizes the importance of keyword research and geotargeting websites for specific countries or regions. Technical challenges of international SEO include managing domains and URLs across different languages and platforms. Keys to successful international search engine marketing include having a single point of control, a unified design, and understanding local cultural and regulatory issues in target markets.
The document summarizes the SEO workflow and how to get the most value from SEO work. It outlines the key steps in the SEO workflow including keyword research, content optimization, on-page SEO, and monitoring. It also provides an overview of an SEO tool from Magnolia and Siteimprove that can help with on-page optimization, backlink analysis, keyword discovery and SEO scores. The presentation aims to help practitioners understand and implement an integrated SEO workflow to bridge content and marketing goals.
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
This document discusses big content and web quality in the age of big data. It defines big content as unstructured information like that found in libraries. The presentation covers what matters for web destinations including content, design, information architecture, search engine optimization, usability, and accessibility. Common errors are outlined for each area as well as recommendations for improving web quality. Tools for exploring sites using technology are also mentioned.
This month we have invited John Man (Senior Enterprise Account Manager -- Hong Kong & South East Asia) & Louis Ngai (Solution Consultant Lead -- Greater China) from Omniture to our event.
Date: 29th September, 2010
Time: 19:00 -- 22:00
Speaker: John Man & Louis Ngai
Topic: Increase Conversion of Website
SEO is important because search engines have become the primary way people find information online. To succeed at SEO, a website needs to make its content accessible and relevant to search engines through techniques like optimizing titles, URLs, meta descriptions and on-page content for target keywords. It also needs to build links, social shares and citations from authoritative sources to gain the search engine's trust. Regular tracking and testing of rankings, usability and conversions is required to continuously improve search performance.
Aligning your Web Content Strategy with SEO channel - Adobe Summit 2013 - Dav...Dave Lloyd
The document discusses aligning an organization's web experience program with its largest marketing channel, which is organic search. It provides an overview of Adobe's search vision and the role of organic search marketers in being customer-focused and data-driven. It also offers tips on maximizing SEO efforts through strategic, integrated, and comprehensive approaches.
Similar to Webinar: Getting Started with Search Engine Optimization (20)
For over a decade, with the support of 1&1 Internet, IT company '3 Nerds and a Server' has been providing Web-based Internet applications that solve a myriad of client problems and requests through flexible options and full technology control. This presentation tells their story and how the flexibility and scalability of the 1&1 Dynamic Cloud Server helped '3 Nerds and a Server' achieve its goals.
Check out 3 Nerds and a Server at http://www.3nerds.com/.
Find more testimonials and case studies from real 1&1 customers at http://slideshare.net/1and1 or http://success.1and1.com/testimonials/
www.1and1.com
This presentation tells the story of how Andrew Slattery (IronFist Design) used 1&1 web hosting services, domains, email, and website analytics to transform a hobby into a successful career.
From video games to website development, technology has been a constant interest and a passion for Andrew Slattery. It did not take long for the now 20-year-old to transform his humble hobby into a successful career beginning at age 11, all with the help of 1&1 Internet.
More at http://success.1and1.com/testimonial-ironfist-design
In this webinar we discussed how Facebook can work for your business - including: Social media strategy, How to launch a Facebook Page, 6 Rules for Facebook content, Using apps to enhance your page, and more! See a recording of the webinar at http://youtube.com/1and1
These slides were a part of the webinar "Beginner Social Media for Small Business" which was conducted on October 28, 2010.
You can view the webinar itself at http://youtube.com/1and1
For questions please contact us on Facebook or Twitter:
http://facebook.com/1and1
http://twitter.com/1and1
Webinar: Getting Started with Search Engine Optimization
1. Getting Started with
Search Engine Optimization
Presentation by Daniel Young & Kimberly Walsh
® 1&1 Internet AG 2010 1
2. Focus Areas
Domain Name
Content
What? Why? Where?
Site Structure
Links (Internal, External, Backlinks)
Social
On-Page
Page Titles
Meta-tags
Page Descriptions
Alt-tags
® 1&1 Internet AG 2010 Page2
3. Domains
Coming up with a good domain name requires a
combination of strategy and imagination
Ideally, your domain name should be:
Short
Catchy and memorable
Easy to pronounce and spell
Includes keyword(s)
Not too similar to competing domain names
Not in violation of someone else’s trademark
® 1&1 Internet AG 2010 Page3
4. Content
Naturally subject matter will change from page to page
but What, Why and Where should be addressed
Allows for easy integration of keywords
Important information is rarely overlooked
High frequency of keywords
Avoid keyword stuffing – don’t spread yourself too thin
Location, location, location
Take control of your users
Site pages should prompt users to navigate through
There should be obvious direction
® 1&1 Internet AG 2010 Page4
6. Site Structure
Hierarchy
Without Internal and External Links
Home
Products/ Contact
About Us
Services Us
Product/ Product/ Product/
Directions
Service1 Service2 Service3
® 1&1 Internet AG 2010 Page6
7. Site Structure
With Internal and External Links
Facebook
Yelp
® 1&1 Internet AG 2010 Page7
8. Backlinks
LinkedIn Yellowpages Twitter Yelp Facebook
Home
Products/ Contact
About Us
Services Us
Product/ Product/ Product/
Directions
Service1 Service2 Service3
® 1&1 Internet AG 2010 Page8
9. Social
Word-Of-Mouth
Customer loyalty
Exposure of promotional content
Reinforce keywords
Social activity can boost Search Engine placement
® 1&1 Internet AG 2010 Page9
10. On-Page Optimization
Meta-tags
Define keywords for a page
Between 5 and 10 keywords (separated by comma) - most relevant for
your page
Commonly abused
Not much focus from Search Engines
Page Descriptions
Full sentences
Relevant to page content
Keyword-dense
Should not exceed 146 characters
In some situations this description is used as a part of the snippet shown
in the search results
® 1&1 Internet AG 2010 Page10
11. On-Page Optimization
Alt-tags
Identify images by keyword phrase
Page Titles
Displayed at the top of the browser as well as on Search Engine results
pages (SERPs)
Call to action
Descriptive and concise
® 1&1 Internet AG 2010 Page11
12. What Can 1&1 Offer?
1&1 SEO Spotlight Tool
Suggests keywords for you
Assists with Google Places
Suggests improvements
1&1 SEO Ready Service
MyWebsite only
Team of optimization experts
On-Page optimization is completed by our team
Continuous reviews and consultations provided
1&1 ListLocal
Backlink tool, 3 months free – 42 local directories
1&1 SiteAnalytics
Monitor the traffic to your site
® 1&1 Internet AG 2010 Page12
13. 1&1 SEO Spotlight Tool
Find the suitable keywords for your website
Prioritizes optimization tasks
Boxes change size to emphasize importance
Defines then implements
Tool defines common optimization terms before implementing them
Example: Broken Links, Backlinks
Manage and monitor success
® 1&1 Internet AG 2010 Page13
15. 1&1 SEO Ready Service
SEO experts review site for quality
Performs On-Page Optimization
Monitors registration process
Verify ownership of domain
Continuous follow-ups provided
Thorough consultations
Discuss marketing strategies
24/7 status report in 1&1 Control Panel
® 1&1 Internet AG 2010 Page15
17. 1&1 SiteAnalytics and 1&1 SiteAnalytics Plus
Easy to understand stats
Tracks visits to site
Page Impressions
Average Time Per Visit
Average Pages Per Visit
Traffic sources & Usage
Referring Pages – Google? Yelp? Bing?
Landing Pages
Browser & systems
Browser and Smart Phones
® 1&1 Internet AG 2010 Page17
19. 1&1 ListLocal
Spread the word! – Be competitive
Input information once
Contact Info, Business Description, Products, Specialties, Areas Served
Makes for easy updates
42 local directories
Google Places
Yellowpages
Yelp
OnStar
TomTom
® 1&1 Internet AG 2010 Page19
20. Thank you for your attention!
For more helpful resources, check out the
1&1 Online Success Center at http://success.1and1.com
Questions?
® 1&1 Internet AG 2010 20