Dr. Phillip Wright, an expert in interactive display technologies, outlines the evolution and market outlook for these systems, emphasizing their increasing complexity and application diversity. The future of interactive displays is projected to significantly impact various sectors, including education, telemedicine, entertainment, and advertising, with an estimated total available market exceeding $600 billion. The presentation highlights key industry trends and opportunities for growth, supported by a report titled 'The Future of Interactive Displays to 2016.'

1. Today's Presenter
Phillip Wright, Ph.D.
Intertech Pira Consultant
Chief Analyst and Managing Director, WRT Associates, LLC
• Dr. Wright is a highly experienced technical executive with an extensive background in
semiconductor, electronic, optical, display and optoelectronic technology development
leading to new products and businesses.
• WRT Associates provide technical consulting and market analysis for emerging
technologies.
• Prior to founding WRT Associates, Dr. Wright managed display technology at Motorola
and was Founder and Director of Process Development and Device Manufacturing of
Lytel Incorporated, a start-up optoelectronics firm.
• Dr. Wright began his career at Bell Laboratories in Murray Hill, NJ and received the B.S.
degree in Engineering from Purdue University, and the M.S. and Ph.D. degrees in
Electrical Engineering from the University of Illinois
1 May 11, 2011

2. The Future of Interactive Displays
Technologies, Applications, Industry and Markets
Phillip Wright, Ph.D.
Intertech Pira Consultant
Managing Director, WRT Associates, LLC
philwright@wrtassoc.com
www.wrtassociates.com
+1-970-219-8800
May 11, 2011

3. Agenda
• Announce a New Report from IntertechPira
– “The Future of Interactive Displays to 2016”
• What are Interactive Displays?
• How are they changing?
• What difference will they make?
• Interactive Display industry structure
• Market Outlook for Interactive Displays
• Key Interactive Display trends
• Interactive Display applications
• New opportunities for Interactive Displays
3 May 11, 2011

4. Report Scope
“The Future of Interactive Displays”
• Interactive Display Industry Overview
– Definition
– Technology, Applications and Markets
• Key Drivers and Trends
– Display Technologies
– Large Format Display Approaches
– Input Output Technologies
– Role of Software
– Human Interface Considerations
• Applications of Interactive Displays
• Interactive Display Industry Structure
– Business Models
– Market Segmentation
– Supply Chain and Competitive Landscape
• New Market Opportunities
• Interactive Display Market Outlook 2011-2016
4 May 11, 2011

5. What are Interactive Displays?
• Interactive Displays are not just information displays with
an integrated touch screen for input
• Interactive Displays are becoming
– More complex with multiple input and output modalities
– More diverse and with more diverse applications
– More widely appreciated and applied
5 May 11, 2011

6. What are Interactive Displays?
• Interactive Displays are not just information displays with
an integrated touch screen for input
• Interactive Displays are becoming
– More complex with multiple input and output modalities
– More diverse and with more diverse applications
– More widely appreciated and applied
• Interactive Displays will see growing market
opportunities
6 May 11, 2011

7. What are Interactive Displays?
• Interactive Displays
– Are any dynamic information display that involves the user or users in
direct interaction with the displayed information
– Are not static
– Are not used for generally passive viewing
• Displays are made interactive through the addition of input
and output devices
– Game controllers
– Touch screens
– Voice, gesture, facial recognition
– Actuators - speakers, haptic/force feedback
• Interactive displays require integration of electronic hardware
and software
– Processors, Memory, Networking
– Operating system and application software
7 May 11, 2011

8. What are Interactive Displays?
• Examples of interactive displays include
– Automated teller machines
– Credit card signature terminals
– Video games
– Check-in kiosks
Sources: Atari, Frontier, Delta
• These roles illustrate how Interactive Displays can substitute
machine interaction for interaction with a person
8 May 11, 2011

9. What are Interactive Displays?
• Today’s examples of interactive displays
– Nintendo Wii, Microsoft Kinect
Source: Reuters Source: iRobot
• Users and Consumers will in future increasingly expect that
they should be able to interact with displays in any setting
9 May 11, 2011

10. Interactive Display Applications
10 May 11, 2011

11. Interactive Display Applications
Source: NY Times
11 May 11, 2011

12. How are Interactive Displays Changing?
12 May 11, 2011

13. 2010 Interactive Displays Conference
13 May 11, 2011

14. How are Interactive Displays Changing?
• Sensors, actuators, electronic hardware and software
are now sufficiently advanced yet relatively inexpensive
that high performance Interactive Display systems are
coming into widespread use
• Interactive Displays are becoming systems level
products rather than components
14 May 11, 2011

15. What will Interactive Displays be in Future?
• Interactive Displays will address societal
needs and wants addressing
– Communication
– Education
– Telemedicine TAM
– Entertainment
– Advertising
• Today total available market revenue for
these applications that could incorporate or
be enhanced by Interactive Displays
exceeds $600 Billion
Sources: Cisco, Reuters, NuPhysicia
15 May 11, 2011

16. What Difference Will Interactive Displays Make?
• Outcomes
– Communications
• Telepresence systems improve communications and enable
reduced travel costs and reduced environmental impacts
– Entertainment
• Interactive entertainment opportunities will expand providing
a more engaging experience and perhaps yield improved
personal fitness
– Education
• Instructional systems will better convey complex information
leading to improved learning and comprehension
– Healthcare
• Telemedicine will yield better access to treatment and lower
health care costs
– Advertising
• Improved engagement with customers leading to increased
sales
16 May 11, 2011

17. Interactive Display Industry Structure
• Sectors
– Venue Owners and Operators
– System Owners and Operators
– Networking
– System Integrators
– Content Authoring and Distribution
– Software Providers
– Hardware/Device Manufacturers
– Researchers
17 May 11, 2011

18. Interactive Display Industry Sectors
Sector Role/Function
Public Venues, Sports, Transportation, Events and
Venue Owners and Operators Exhibitions, Gaming Arcade, Museum, Educational and
Training Institution, Cinema
System Owners and Operators Outdoor and Indoor Advertising
Networking Wired and Wireless Networking Services
System Integrators Integration of Display System Solutions
Content Authoring and
Digital Signage Content
Distribution
Application Software, Middleware, Content Development
Software Providers
and Management, Operating System (OS) Software
Hardware/Device
Displays, Input/Output Devices, Networking, Wireless
Manufacturers
Researchers Interactive Display Research and Development
18 May 11, 2011

19. Market Outlook for Interactive Displays
• Identify key Interactive Display market segments
• Discuss the total market size for the key market
segments
• Analyze the penetration of Interactive Displays in these
segments
• Examine the forecast revenue for products and services
incorporating or enabled by Interactive Displays
19 May 11, 2011

20. Market Outlook for Interactive Displays
• Key market segments
– Mobile Devices
– Entertainment
– Digital Signage
– Educational, Training, Exhibit, Industrial, and Institutional
– Telemedicine
– Telepresence
• Today some penetration of Interactive Displays in each
of these segments
• Degree and Rate of penetration of Interactive Displays
varies by segment
20 May 11, 2011

21. Interactive Display Market Segments
Market Platform
Mobile Phones, Portable Media Players, Portable Gaming
Mobile Devices Platforms, Digital Cameras, Tablet PCs, Notebook PCs, Unified
Mobile Device
Entertainment Cinema, Home Theater, Out of Home Venues, Gaming
Advertising, Retail, Point of Sale, Merchandizing, Public
Digital Signage
Information Displays
Educational, Training,
Classroom education, Exhibits, Collaboration, Training,
Exhibit, Industrial, and
Simulation, Marketing
Institutional
Telemedicine Diagnosis, Patient Education, Collaboration, Training
Collaboration, Robotics, Interpersonal and Group
Telepresence
Communications
21 May 11, 2011

22. Market Outlook
• Total global revenue (TAM) for key market segments
450
Mobile H/W - Devices &
400 Infrastructure
Mobile Application Software
350
Revenue ($ Billion)
300 Mobile Advertising
250 Entertainment
200
Digital Signage H/W & S/W
150
Digital Signage Advertising
100
Telemedicine
50
0 Telepresence
2009 2010 2011 2012 2013 2014 2015 2016
22 May 11, 2011

23. Market Outlook
• Total global revenue for key market segments (Detail)
45
40
35
Revenue ($ Billion)
30
Mobile Advertising
25 Digital Signage H/W & S/W
20 Digital Signage Advertising
Telemedicine
15
Telepresence
10
5
0
2009 2010 2011 2012 2013 2014 2015 2016
23 May 11, 2011

24. Interactive Display Market Outlook
• Market Penetration of Interactive Displays by Segment
100% Mobile H/W - Devices &
90% Infrastructure
Penetration of Interactive Displays
Mobile Application Software
80%
70% Mobile Advertising
60%
Entertainment
50%
Digital Signage H/W & S/W
40%
30% Digital Signage Advertising
20%
Telemedicine
10%
0% Telepresence
2009 2010 2011 2012 2013 2014 2015 2016
24 May 11, 2011

25. Interactive Display Market Outlook
• Market revenue incorporating and enabled by Interactive
Displays
25 May 11, 2011

26. Interactive Display Market Outlook
• Market revenue incorporating and enabled by Interactive
Displays (Detail)
14
12
10
Revenue ($ Billion)
Mobile Advertising
8 Digital Signage H/W & S/W
Digital Signage Advertising
6
Telemedicine
4 Telepresence
2
0
2009 2010 2011 2012 2013 2014 2015 2016
26 May 11, 2011

27. Summary
• Interactive Display systems combine displays, I/O
devices, electronic hardware and software to provide
users a more engaging experience
• Users understand Interactive Displays and are coming to
expect displays to be interactive
• Substantial growth opportunities for Interactive Displays
at the component and system levels
– Mobile – Devices & Infrastructure, Application Software, Advertising
– Entertainment
– Telepresence
– Telemedicine
27 May 11, 2011

28. Upcoming Report
• Announcing a New Report from IntertechPira
– “The Future of Interactive Displays to 2016”
– Available Date Q2 2011
– For details contact:
• Bill Allen, Tel +44 (0) 1372 802 086
• bill.allen@pira-international.com
28 May 11, 2011

29. Questions?
Phillip Wright,
Chief Analyst and Managing Director at WRT Associates, LLC
To contact the author:
Tel: +1-970-219-8800
Email: philwright@wrtassoc.com
Web: http://wrtassociates.com
29 May 11, 2011