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Becoming an Instagram Boss
Agenda
1. Basics
2. Etiquette
3. Photo Editing
4. Instagram Stories
5. Marketing Tips
6. Branding Your Feed
Instagram Basics Demo
● Share your passion
● You define your experience
● Post consistently
● No more than 1-3 photos
per day
Instagram Etiquette
● Limit food and coffee pics
● Share regular photos more
than text graphics
● Use emoji
● 30 hashtag limit
● No stealing
Instagram Etiquette
Photo Editing
Do This Not This
Top Photo Editing
Apps
Photo Editing Demo
Instagram Stories Demo
What to Share on
Instagram Stories
● Document your day
● Show behind the scenes
● Make jokes
● Less curated moments
Instagram Marketing
Marketing Tips
● Post high quality, edited photos
● Check your analytics
● Get personal
● Tag your sources for fashion or
home in photos and stories
● Reply to your audience in
comments and DMs
● Like + comment on others’ posts
in your community
Instagram Marketing
Marketing Tips
● Use tags that describe your
business and target market
● Find tags from other accounts in
your niche
● Under 500K uses
● Every tag gives exposure - use all
30
● Hashtags at bottom or in
separate comment
● Start your own hashtag
● Follow the hashtags you use and
interact with users
● Use hashtags in stories
Marketing with Hashtags
Marketing Tips
● Share links in your profile or
stories
● Put a Call To Action in your bio to
get clicks
● Use Stories Highlights to explain
what you’re all about
● Repost customer photos (with
permission)
● “Schedule” posts with a tools like
A Color Story, Soldsie, Hootsuite
or Sprout Social.
Instagram Marketing
Curate your Feed
● Choose your subjects or post
type and alternate for a good mix
● Mix up busy photos with a more
minimalist one
● Post in 3s
● Make your photos connect in
your feed
● Mix photos and videos
Branding Your Feed
Becoming an Instagram Boss
Becoming an Instagram Boss
Becoming an Instagram Boss

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Becoming an Instagram Boss

  • 2. Agenda 1. Basics 2. Etiquette 3. Photo Editing 4. Instagram Stories 5. Marketing Tips 6. Branding Your Feed
  • 4. ● Share your passion ● You define your experience ● Post consistently ● No more than 1-3 photos per day Instagram Etiquette
  • 5. ● Limit food and coffee pics ● Share regular photos more than text graphics ● Use emoji ● 30 hashtag limit ● No stealing Instagram Etiquette
  • 7. Do This Not This
  • 8.
  • 12. What to Share on Instagram Stories ● Document your day ● Show behind the scenes ● Make jokes ● Less curated moments
  • 13.
  • 14.
  • 15.
  • 16.
  • 18. Marketing Tips ● Post high quality, edited photos ● Check your analytics ● Get personal ● Tag your sources for fashion or home in photos and stories ● Reply to your audience in comments and DMs ● Like + comment on others’ posts in your community Instagram Marketing
  • 19. Marketing Tips ● Use tags that describe your business and target market ● Find tags from other accounts in your niche ● Under 500K uses ● Every tag gives exposure - use all 30 ● Hashtags at bottom or in separate comment ● Start your own hashtag ● Follow the hashtags you use and interact with users ● Use hashtags in stories Marketing with Hashtags
  • 20. Marketing Tips ● Share links in your profile or stories ● Put a Call To Action in your bio to get clicks ● Use Stories Highlights to explain what you’re all about ● Repost customer photos (with permission) ● “Schedule” posts with a tools like A Color Story, Soldsie, Hootsuite or Sprout Social. Instagram Marketing
  • 21. Curate your Feed ● Choose your subjects or post type and alternate for a good mix ● Mix up busy photos with a more minimalist one ● Post in 3s ● Make your photos connect in your feed ● Mix photos and videos Branding Your Feed