The document is a presentation on the topic of Web 2.0. It discusses key concepts of Web 2.0 including user-generated content, social media, decentralization, microcontent, and the importance of usability and search engine optimization (SEO). The presentation emphasizes that Web 2.0 is focused on people rather than websites, with an architecture of participation where people are creators and part of online communities.

1. Web 2.0Titel tekst
Beschrijving slide
Vlaams Brabant - 17/2/2009
Tuesday, February 17, 2009

2. Goeiemorgen! Ik ben Bart
Tuesday, February 17, 2009

3. Ik werk bij webbureau Netlash
... en nog een paar andere bedrijven:
Tuesday, February 17, 2009

4. Dit is mijn zoon Kobe
Tuesday, February 17, 2009

5. Mijn grote passie is koffie
Tuesday, February 17, 2009

6. Je vindt me hier:
www.ondernemeringent.be
www.netlash.com
www.talkingheads.be
www.kobedewaele.be
www.kopjekoffie.be
www.twitter.com/netlash
(Ja, dat zijn heel wat www’s)
Tuesday, February 17, 2009

7. Web 2.0
Wat is dat beest ?
Tuesday, February 17, 2009

8. Web 2.0
Tuesday, February 17, 2009

9. Web 2.0
Tuesday, February 17, 2009

10. Web 2.0
Tuesday, February 17, 2009

11. Web 2.0
Web 2.0 is geen ‘look’
Gradients
Pastel kleuren
Afgeronde hoekjes
Spiegeleffecten
Tuesday, February 17, 2009

12. Web 2.0
Web 2.0
“small pieces loosely joined”
Tuesday, February 17, 2009

13. Web 2.0
quot;Web 2.0 is an architecture
of participationquot;
TIM O’REILLY
Tuesday, February 17, 2009

14. Web 2.0
Machtsverschuiving
Tuesday, February 17, 2009

15. Web 2.0
Site-centric
User-centric
Tuesday, February 17, 2009

16. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
Tuesday, February 17, 2009

17. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
Tuesday, February 17, 2009

18. 1. Creatie
Tuesday, February 17, 2009

19. 1. Creatie
User Generated Content
Tuesday, February 17, 2009

20. 1. Creatie
Blog
Reacties op blog
Facebook, Netlog
Flickr
YouTube
Ning
Tuesday, February 17, 2009

21. Tuesday, February 17, 2009

22. Tuesday, February 17, 2009

23. 1. Creatie
Discussie
Zelf een platform bieden?
Aggregeren?
Negeren?
...
Tuesday, February 17, 2009

24. 1. Creatie
Tuesday, February 17, 2009

25. 1. Creatie
Op eigen terrein
- monitoren
- controle
- fans!
Tuesday, February 17, 2009

26. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
Tuesday, February 17, 2009

27. 2. Sociaal
Tuesday, February 17, 2009

28. 2. Sociaal
Mensen willen samen praten
Tuesday, February 17, 2009

29. 2. Sociaal
Community
=
Virtuele plek waar mensen met
gemeenschappelijke kenmerken
op vaste basis bij elkaar komen.
Tuesday, February 17, 2009

30. 2. Sociaal
Waar?
- Facebook, Netlog
- Twitter
- MyBlogLog
- Google Friend Connect
- Blogs
Tuesday, February 17, 2009

31. 2. Sociaal
Waar?
- Slideshare
- Issuu
- Soundcloud
- Librarything, Shelfari
- iLike
Tuesday, February 17, 2009

32. 2. Sociaal
Tuesday, February 17, 2009

33. 2. Sociaal
Online currency =
LINK !
Tuesday, February 17, 2009

34. 2. Sociaal
Piramide
1 Creators
10 Commentators
100 Lurkers
1000 Strangers
Tuesday, February 17, 2009

35. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
Tuesday, February 17, 2009

36. 3. Decentraal
Fundamenteel
Internet is gedecentraliseerd
Tuesday, February 17, 2009

37. Tuesday, February 17, 2009

38. 3. Decentraal
De wet van Metcalfe
http://en.wikipedia.org/wiki/Metcalfe%27s_law
Tuesday, February 17, 2009

39. 3. Decentraal
Waar?
- Blogs, Twitter
- Flickr
- YouTube, Vimeo, GarageTV
- Friendfeed
- Tumblr
Tuesday, February 17, 2009

40. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
Tuesday, February 17, 2009

41. 4. Atomisering
Splitsing in kleinst
mogelijke deeltjes
Tuesday, February 17, 2009

42. 4. Atomisering
Portaal
Website
Pagina (permalink)
Artikel
Microblog (140)
?
Tuesday, February 17, 2009

43. Tuesday, February 17, 2009

44. 4. Atomisering
Semantische web?
Tuesday, February 17, 2009

45. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
Tuesday, February 17, 2009

46. 5. Usability & SEO
2 grote succesfactoren
- usability
- SEO
Tuesday, February 17, 2009

47. 5. Usability & SEO
Usability
Faciliteer de gebruiker!
Tuesday, February 17, 2009

48. 5. Usability & SEO
Tuesday, February 17, 2009

49. 5. Usability & SEO
1 mouseclick away
Er zijn zoveel andere sites...
Tuesday, February 17, 2009

50. 5. Usability & SEO
1 toegangspoort
Tuesday, February 17, 2009

51. 5. Usability & SEO
Tuesday, February 17, 2009

52. 5. Usability & SEO
1 toegangspoort
Tuesday, February 17, 2009

53. Tuesday, February 17, 2009

54. 5. Usability & SEO
1 toegangspoort: Google
Tuesday, February 17, 2009

55. 5. Usability & SEO
Beheers die toegangspoort
- SEO
- SEA
- SMO
Tuesday, February 17, 2009

56. 5. Usability & SEO
Hoog scoren in Google:
1. Technische factoren
2. Links naar je site
3. Inhoud
Tuesday, February 17, 2009

57. 5. Usability & SEO
Weet je nog?
Tuesday, February 17, 2009

58. 5. Usability & SEO
Hoog scoren in Google:
1. Technische factoren
2. Links naar je site
3. Inhoud
Tuesday, February 17, 2009

59. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
Tuesday, February 17, 2009

60. Web 2.0
Web 2.0 verwijdert het
artificiële membraan
tussen de organisatie
en zijn publiek.
Tuesday, February 17, 2009

61. Web 2.0
Web 2.0 = people
Site-centric
User-centric
Tuesday, February 17, 2009

62. Het ‘Soylent Green’ moment
Tuesday, February 17, 2009

63. Het ‘Soylent Green’ moment
The web is
people
Tuesday, February 17, 2009

64. Het web wordt
gebruikt door
mensen
Tuesday, February 17, 2009

65. Echte mensen, niet ‘users’
Tuesday, February 17, 2009

66. Mensen met kinderen
Tuesday, February 17, 2009

67. Mensen met passies
Tuesday, February 17, 2009

68. Web = mensen
Behandel ze dus als
mensen:
Tuesday, February 17, 2009

69. Web = mensen
Conversatie
Tuesday, February 17, 2009

70. Vragen?
Tuesday, February 17, 2009

71. Bart de Waele
bart@netlash.com
www.netlash.com
twitter.com/netlash
Vlaams Brabant - 17/2/2009
Tuesday, February 17, 2009