Gustav von Sydow talks on Infusion Amsterdam '08 about the concept of remix to create novel ideas, how this extends to advertising and how remixed data will power the next generation of ads.
One of the cardinal rules in copywriting (or in any writing) is “show—don’t tell.” This is true whether you’re writing a print ad, an annual report, or a mystery novel. So instead of “telling” you more about my work, please judge it for yourself.
Gustav Martner and Gustav von Sydow's presentation on "Reactive advertising" from Web 2.0 Europe in Berlin, 2008.
It introduces the concept of "reactive advertising" and describes how the use of data can be extended beyond targeting.
Part of a tongue in cheek presentation (and website) made to honor Proctor & Gamble as the Advertiser of The Year at Cannes.
Agency: TBWA Chiat Day Los Angeles
Art Director: Laura Sweet, Copywriter: Rich Siegel
To what extent are advertising agencies driven by the need to win advertising...Andreas Beining
This dissertation is a thorough investigation of the advertising industry and their respective awards. Amongst others, the issues that will be addressed in this dissertation are:
- What are advertising awards and what is their purpose?
- How important are advertising awards for the advertising industry?
- How does the advertising industry compare with other industries?
I have also included a case study of the Norwegian soft drink Solo and its advertising campaign. The advertising films won several awards in Cannes, but despite this Solo changed advertising agency and also the concept at a later date. What were the effects of the films and why did the films win?
One of the cardinal rules in copywriting (or in any writing) is “show—don’t tell.” This is true whether you’re writing a print ad, an annual report, or a mystery novel. So instead of “telling” you more about my work, please judge it for yourself.
Gustav Martner and Gustav von Sydow's presentation on "Reactive advertising" from Web 2.0 Europe in Berlin, 2008.
It introduces the concept of "reactive advertising" and describes how the use of data can be extended beyond targeting.
Part of a tongue in cheek presentation (and website) made to honor Proctor & Gamble as the Advertiser of The Year at Cannes.
Agency: TBWA Chiat Day Los Angeles
Art Director: Laura Sweet, Copywriter: Rich Siegel
To what extent are advertising agencies driven by the need to win advertising...Andreas Beining
This dissertation is a thorough investigation of the advertising industry and their respective awards. Amongst others, the issues that will be addressed in this dissertation are:
- What are advertising awards and what is their purpose?
- How important are advertising awards for the advertising industry?
- How does the advertising industry compare with other industries?
I have also included a case study of the Norwegian soft drink Solo and its advertising campaign. The advertising films won several awards in Cannes, but despite this Solo changed advertising agency and also the concept at a later date. What were the effects of the films and why did the films win?
I gave this presentaton at the Innovation Depot for the American Advertising Federation Birmingham club. Great group. Fun discussion about how to unleash your best creative ideas.
Some of the things I\'ve done, some of the things I\'ve threatened to do and some of the consequences of allowing them to happen are contained in my 2010 advertising portfolio.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
an initiative by CuriousCore, featuring Creative Professionals in Singapore
JOJI JACOB
Executive Creative Director, DDB & RAPP Singapore
As the Executive Creative Director of DDB and RAPP Singapore, Joji Jacob runs the country’s largest creative department. Since he took over the creative helm in late 2009, the agency has gone on to become Singapore’s most awarded at every award show, including Cannes Lions.
Joji has made digital an integral part of what the agency does. In 2010, DDB won more awards in digital award categories than most other digital agencies in Singapore. The agency was voted Agency of the Year at both the Creative Circle Awards and the Hall of Fame Awards. Joji was named Singapore’s most influential creative director in 2010.
Before becoming an ECD, Joji was a successful creative director and copywriter with wins at Cannes Lions, D&AD, The One Show and a host of other international, regional and local awards. He also won the Creative Circle Awards’ Grand Prix twice.
“If I Were You”
Key lessons a young creative should know through an introspective look into the success achieved and mistakes committed during Joji’s 16 years in the advertising industry.
The Best Copywriters Of All Time (So Far)RuleOfThree
Do you agree with this list or do you think there are better copywriters out there? See what a difference a bit of clever writing can make to you and your brand today!
Some useful tips to help you with your branding and marketing, from the godfather of advertising, David Ogilvy. Are you ready to take his advice? Of course you are!
10 Rules for Great Writing from David OgilvyTechnoledge
Updated Sep 2014. Find out why technology marketers in 2014 should learn from the 60s from the greatest copywriter of all time, David Ogilvy from Ogilvy and Mather. Get more writing hints at http://www.technoledge.com.au/b2b-blog.
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
I gave this presentaton at the Innovation Depot for the American Advertising Federation Birmingham club. Great group. Fun discussion about how to unleash your best creative ideas.
Some of the things I\'ve done, some of the things I\'ve threatened to do and some of the consequences of allowing them to happen are contained in my 2010 advertising portfolio.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
an initiative by CuriousCore, featuring Creative Professionals in Singapore
JOJI JACOB
Executive Creative Director, DDB & RAPP Singapore
As the Executive Creative Director of DDB and RAPP Singapore, Joji Jacob runs the country’s largest creative department. Since he took over the creative helm in late 2009, the agency has gone on to become Singapore’s most awarded at every award show, including Cannes Lions.
Joji has made digital an integral part of what the agency does. In 2010, DDB won more awards in digital award categories than most other digital agencies in Singapore. The agency was voted Agency of the Year at both the Creative Circle Awards and the Hall of Fame Awards. Joji was named Singapore’s most influential creative director in 2010.
Before becoming an ECD, Joji was a successful creative director and copywriter with wins at Cannes Lions, D&AD, The One Show and a host of other international, regional and local awards. He also won the Creative Circle Awards’ Grand Prix twice.
“If I Were You”
Key lessons a young creative should know through an introspective look into the success achieved and mistakes committed during Joji’s 16 years in the advertising industry.
The Best Copywriters Of All Time (So Far)RuleOfThree
Do you agree with this list or do you think there are better copywriters out there? See what a difference a bit of clever writing can make to you and your brand today!
Some useful tips to help you with your branding and marketing, from the godfather of advertising, David Ogilvy. Are you ready to take his advice? Of course you are!
10 Rules for Great Writing from David OgilvyTechnoledge
Updated Sep 2014. Find out why technology marketers in 2014 should learn from the 60s from the greatest copywriter of all time, David Ogilvy from Ogilvy and Mather. Get more writing hints at http://www.technoledge.com.au/b2b-blog.
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Presentación de los estudiantes de Inducción Gerencial de la obra A todo vapor, para la clase del profesor Ricardo Perez.
Sí, Merlin Mann es mi inspiración para los powerpoints, sus presentaciones son excelentes, es súper cómico y un gran comunicador
My talk from the 2010 Cannes Lions.
For you startup geeks out there I guess you can say I’m giving advertising the “lean startup” treatment. For those of you with real jobs, I’ll be talking about how we can reduce risk, eliminate waste and increase the impact in campaigns where media fragmentization and hyper competition are significant factors.
Eurobest keynote, featuring Gustav von Sydow and Gustav Martner, on harnessing the idea of remix to increase impact and lower the risk for creating great advertising.
Internet är oöverträffat på att se till att reklamen når rätt personer, i rätt ögonblick.
Men hur ser vi till att reklamen får uppmärksamhet och effekt, och hur vet vi om den fungerar? Lär dig av kampanjer från ex. SAS, Burger King och Telia, och se hur ny teknik och sociala medier kan skapa smartare, roligare och mer kreativ reklam.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. GUSTAV VON SYDOW
Planner and concept developer at
Daddy, a swedish digital agency
Co-founder of Burt, a software
company developing creative tools
tisdag, 2009 februari 10
3. LEGO STYLE
INNOVATION AND
THE KNEX WARS
tisdag, 2009 februari 10
25. NO OTHER PLACE IS THIS IDEA
MORE CRUCIAL THAN ON
SOCIAL NETWORKS
tisdag, 2009 februari 10
26. by
PRODUCT PLACEMENT
WORD-OF-MOUTH
VIRTUAL GOODS
SOCIAL APPS
tisdag, 2009 februari 10
27. by
PRODUCT PLACEMENT
FIERCE COMPETITION
FOR ATTENTION
WORD-OF-MOUTH
FROM BOTH BRANDS
AND USERS
VIRTUAL GOODS
SOCIAL APPS
tisdag, 2009 februari 10
28. by
PRODUCT PLACEMENT
GREAT ADDITIONS TO
THE MARKETING MIX
WORD-OF-MOUTH
BUT NOT SCALEABLE
VIRTUAL GOODS
SOCIAL APPS
tisdag, 2009 februari 10
29. by
CONVERSATION CONTENT
Facebook etc Travel & Leisure sites etc
tisdag, 2009 februari 10
30. by
DEMOGRAPHICS
PSYCHOGRAPHICS
GEOGRAPHICS
SOCIAL STATUS
TARGETING
NIRVANA
tisdag, 2009 februari 10
31. by
IT’S NOT THE TARGETING
ATTENTION AND IMPACT IS THE
BOTTLENECK.
tisdag, 2009 februari 10
32. CREATING IMPACT BY REMIXING
HOW WE USE TARGETING DATA
tisdag, 2009 februari 10
33. Reactive advertising is mass-customizing
how ads look and behave based on the
unique conditions of each exposure.
tisdag, 2009 februari 10
34. In a wider sense – reactive advertising is
about using data and variables to enhance
messages in a creative way – just like we
use sound, graphics and interaction.
tisdag, 2009 februari 10
40. MESSAGE BASED ON THE FOLLOWING
VARIABLES:
1. The user’s closest airport
2. Local time
3. Flight time-table
4. What’s on TV
Not many copywriters pull this off.
tisdag, 2009 februari 10
48. “Kids aren’t rebelling against marketers, they
want to be marketers”
Rana Reeves, Shrine
tisdag, 2009 februari 10
49. THE LESSONS OF REMIX CULTURE:
INNOVATE THRU ASSEMBLY
RELEASE EARLY, RELEASE OFTEN
PREPARE TO BE REMIXED
CREATE TO BE SHARED
tisdag, 2009 februari 10