This document provides guidelines for web site design principles:
1. Design for the computer medium by creating a unified site design that is accessible across different browsers, operating systems, and connection speeds. Consider how the user will read or scan the page.
2. Use a grid structure and active white space to provide visual hierarchy and guidance to the user. Plan themes and structures to maintain consistency across pages.
3. Test designs thoroughly even when feeling confident. Focus design efforts on the needs and preferences of the user.