Web media

1. Blood
Donation
Pun Shuk Kwan, Audrey 10644377
Chong Wing Ching, Uni 10641714
Poon Lok Hang, Jodi 10641706
Lo Tsz Ching, Gloria 10641716

2. Social Background
2

3. Social Background
Notice in Home Page of Hong Kong Red Cross Blood Transfusion Service in 31 Jan, 2016
http://www5.ha.org.hk/rcbts/enindex.asp
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Lack of
Blood

4. News from on.cc 4
Social Background

5. Media Releases & Coverage from HKRC
http://www5.ha.org.hk/rcbts/enarticlelist.asp?bid=8&MenuID=2#.Vq3C-rJ95hG 5
Social Background

6. News from apple
daily & TVBS News
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Social Background

7. Social Background
Brochures from HKRC
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8. Purpose
8

9. We would like to be the partnership with the Hong Kong Red Cross to create a new
website for promoting the concept of blood donation.
For the website:
-Target Audience:
-Secondary & University Students
-Aims:
-Enrich the students’ knowledge and raise their concern about blood donation
-Promote blood donation
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10. Enrich the knowledge and
raise their concern
-Break the traditional idea
-Increased blood donation awareness ( Benefit )
-Learn the different blood type ( what different
between the blood type )
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11. Promote Blood Donation
Through page style:
-Make simple to let the target tick in
-Design the logo for different blood type
-four types of Bloodions
-Make a map to easy to know the location of blood donate
-eg.footprint
-Use attractive way to introduce
-picture and simple words
-videos
-games 11
-For Blood Type O
Blood TypeO
front back
The information about
Blood Type O
Poker

12. Promote Blood Donation
Through soical media
-Public using these social media apps
-Attract the target person to notice
-Upload the few sec video to share our topic to people
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13. References
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- Hong Kong Red Cross(http://www5.ha.org.hk/rcbts/enindex.asp)
- Taiwan Blood services Foundation(http://www.blood.org.tw/Internet/main/index.aspx)

14. References
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or
- can attract people
- funnier than words
The website of Hong Kong Red Cross
pros:
A quiz for checking that you are suitable or not to donate blood.

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Table form
- clear
- easy to understand
pros:
The website of Hong Kong Red Cross
References

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References
The website of Hong Kong Red Cross
pros:
Videos for giving information
- easy to understand
- interesting

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pros:
Blood → cartoon
References
The website of Taiwan Blood services Foundation
-Bloodions for website
- the idea is good
- the function is like the cartoon characters, TV buddy of TVB

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References
The website of Hong Kong Red Cross
and Taiwan Blood services
Foundation
pros:
Big photos
main colour: red = blood → represent blood
-strong focus point
-eye-catching

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- do not want to read and continue their reading
The website of Hong Kong Red Cross
and Taiwan Blood services
Foundation
cons:
Too many words in the information part
References

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END