The document discusses trends in web design for 2018. Some of the key trends mentioned include bold typography, animated typography, cinema graphs using videos and GIFs, mobile-first design, split content layouts, color blocking, dynamic gradients, storytelling through scrolling interactions, and responsive logos. The conclusion emphasizes that trends should focus on improving the user experience rather than strictly following a style.

2. What is Web Design?
Web design is a process of conceptualizing, planning, and building a collection of
electronic files that determine the layout, colors, text styles, structure, graphics,
images, and use of interactive features that deliver pages to your site visitors .

3. Key Elements Of Web Designing
 Layout
 Content
 Color
 Fonts
 Graphics

4. Old Web Design Trends
Web design trends are something that is always sprouting. The trends
in the previous year are very different from the present and the future
is even more unpredictable.
 Simple animations
 Simple colors
 Responsive
 Unique Navigation Menus
 slow loading

6. Web Design Trends to Watch in 2018
 Bold Typography
More and more companies are turning to big, bold typography to anchor their
homepages. This style works best when the rest of the page is kept minimal and
clean.In 2018, we may also see these fonts and colors taking the place of images.
This makes sense for mobile especially. Unlike images, which slow pages down,
scaling the size of your typography won’t impact performance.

7. Web Design Trends to Watch in 2018
 Typography meets photography
The combination between text and photography can achieve great looks. Take a
look at these great examples.

8. Web Design Trends to Watch in 2018
 Animated Typography
Animations are everywhere even in typography. If you use a soft motion, you can’t
go wrong this year.

9. Web Design Trends to Watch in 2018
Cinema graphs
Cinema graphs -- high-quality videos or GIFs that run on a smooth,
continuous loop -- have become a popular way to add movement and
visual interest to otherwise static pages. GIFs are great. And they’re
everywhere.

10. Web Design Trends to Watch in 2018
Mobile first
Mobile browsing has now officially surpassed desktop. Almost everyone these days
shops and orders on their smartphone . Designers puzzled: how do we get a decent
menu, submenu on a small screen? But now mobile design has matured. The roll-
out burger has become established, minimizing the menu for the small screen.

11. Web Design Trends to Watch in 2018
 Broken grid layouts
In designers’ never rending quest for more creative and engaging layouts, the grid
we’ve always relied on to bring harmony and logic to our layouts has itself become
a kind of constraint.

12. Web Design Trends to Watch in 2018
 Split Content
Split content is becoming popular in responsive web design and it splits the screen
in two or more parts. A split-screen website will show the viewer several equally
important messages on a single page. This trend is rising since late 2015, but in
2018 it will grow further and is likely to be encountered on many websites.

13. Web Design Trends to Watch in 2018
 Color blocking
Color blocking involves using different colors to create a mosaic. You can use color
blocking on content or image heavy web pages to break up the elements and give
them room to breathe.

14. Web Design Trends to Watch in 2018
 Dynamic gradients
Over the last few years, flat design has been a much preferred web design trend
over dimensional colors, but gradients are making a big comeback in 2018. Now,
gradients are big, loud and full of color. A simple gradient background can also be
the perfect on-trend solution if you don’t have any other images to work with.

15. Web Design Trends to Watch in 2018
 storytelling
An evolving web design trend is interactive storytelling. Through motion (generally by
scrolling) your design can tell a story. Interactive storytelling can be done through:
Scrolling vertically and/or horizontally.

16. Web Design Trends to Watch in 2018
 Material design
Material design has been developed by Google in recent years and is being steadily
rolled out across its applications, including Gmail, Google Maps, Google Drive, and
YouTube . Material design shows up as a search term since early 2013, however, it
only went mainstream in 2015.

17. Web Design Trends to Watch in 2018
 Animations
As browser technology advances, more websites are moving from static images and
finding new ways, like animations, to engage users in their communication
approach. Unlike the particle animations mentioned earlier (which are generally
large backgrounds), smaller animations are helpful for engaging the visitor
throughout their entire experience on the page.

18. Web Design Trends to Watch in 2018
 More 3D
3D is definitely heading our way and we are going to see its influence in all design
fields. With the VR/AR revolution rapidly building momentum, this domain is
evolving pretty fast.

19. Web Design Trends to Watch in 2018
 Mono color and Hybrid Icons
Mono-color icons are easy to read. More than one colors can be used for icons with
outline leaving whitespaces inside. These icons are not heavy.

20. Web Design Trends to Watch in 2018
 Innovative Scrolling and Parallax
This visual idea is great to add a unique element to any website. From a multi
layered parallax to a video parallax, anything is possible.

21. Web Design Trends to Watch in 2018
 Custom Graphics and Illustrations
If you want a unique looking website that any visitor will remember, contact a
digital designer. So, less stock and more original, unique images.

22. Web Design Trends to Watch in 2018
 Geometric Shapes, Patterns, Lines and Circles
This trend started in 2016 and will definitely continue in 2018. You can personalize
a website simply by adding some modern shapes, either flat or with a soft shadow.

23. Web Design Trends to Watch in 2018
 Color Transitions
Color transitions are one of the biggest trends right now. Beginning in 2016 and
growing quickly after, big names like Instagram decided to change their logos and
images from a flat color to a multi-colored transitions. From logos to buttons or
picture overlays, this trend is everywhere.

24. Web Design Trends to Watch in 2018
 Page transitions
In a web full of beautiful animations with the potential to clearly tell us “something
has changed on this page,” it’s always felt a little odd that moving from one page to
another feels pretty much the same, no matter what website you’re on.

25. Web Design Trends to Watch in 2018
 Responsive Web & Logos
As Google moved to Mobile first search. Web Developers are now comfortable with Responsive
Web Designs. And this comfort now can be seen in logo designs too. Thank Google.

26. Web Design Trends to Watch in 2018
Conclusion
Trends are no longer about following a style but understanding the needs of the
user. It's all about improving the user experience and making them more involved
with the websites you've created. Try not only to follow one trend, incorporating
more trends will make your site unique and strong as a brand.