The document discusses web design standards and ethics in web development. It introduces the World Wide Web Consortium (W3C) which sets standards for web development to ensure the long-term growth of the web. The W3C's mission is outlined. Web design standards that ensure fast loading, mobile readiness, SEO optimization, and conversion are covered. The document also discusses ethics and professional conduct for web developers, including treating others with respect, avoiding discrimination or harassment, respecting privacy, and promoting an inclusive work environment.

1. WEB DESIGN
STANDARDS
Zahra Mansoori
zmansoori@alum.sharif.edu

2. Introduction from the organization point
of view
In March 1989 Sir Tim Berners-Lee wrote
“Information Management: A Proposal” and
with that quiet act launched an idea, the World
Wide Web, that has changed our lives forever.
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3. About W3C
■ W3C stands for World Wide Web Consortium
■ An international community
■ Director Tim Berners-Lee
■ CEO Jeffrey Jaffe
■ Mission is to lead the Web to its full potential
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4. W3C Mission
■ To lead the World Wide Web to its full potential by developing protocols and
guidelines that ensure the long-term growth of the Web
■ Some of the missions are:
– Web for All – benefits all people
– Web on Everything – different kinds of devices
– Web for Rich Interaction – not a read-only tool
– Web of Data and Services – giant repository of linked data + giant set of services
– Web of Trust – trust among people meeting on web
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5. Web Design Standards
Fast Loading Mobile Ready
Tracking
Enabled
SEO Savvy
Enabled CMS
Conversion
Optimized
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6. Web Design Standards – cont.
Email Marketing Social Media
Strong Security
Progressive Web
Apps
Machine Learning
And Artificial
Intelligence
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7. Ethics and Professional Conduct
to maintain a positive work environment, there are rules of ethics to share
responsibility for our work environment.
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Treat each other with respect, professionalism, fairness, and sensitivity
to our many differences and strengths, including in situations of high
pressure and urgency.
Never harass or bully anyone verbally, physically or sexually.

8. Ethics and Professional Conduct – cont.
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Never discriminate on the basis of personal
characteristics or group membership.
Communicate constructively and
avoid demeaning or insulting behavior or language.

9. Ethics and Professional Conduct – cont.
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Seek, accept, and offer objective work criticism,
and acknowledge properly the contributions of others.
Be honest about your own qualifications, and about any circumstances
that might lead to conflicts of interest.

10. Ethics and Professional Conduct – cont.
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Respect the privacy of others and the confidentiality of data you access.
With respect to cultural differences, be conservative in what you do and
liberal in what you accept from others, but not to the point of accepting
disrespectful, unprofessional or unfair or unwelcome
behavior or advances.
Promote the rules of this Code and take action (especially if you are in
a leadership position) to bring the discussion back to a more civil level
whenever inappropriate behaviors are observed.

11. References
■ https://www.forbes.com/sites/denispinsky/2018/02/12/website-design-
standards/#3b8150ef54ff
■ https://www.w3.org/Consortium/cepc/
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