The document discusses the fundamentals of web design, including the influences on design, making good design, and the process of design. It emphasizes that good web design is understandable, uniform, interesting, easy to use, and considers the visitor's perspective. The document also notes that while an ad-hoc or "quick and dirty" process may work for small sites or those with short lifespans, a well-thought-out, methodical design process that includes defining goals, organizing content, and testing before launching will result in a site that has fewer problems and is more effective. It stresses the importance of ongoing maintenance and review of the site.

1. Web Designing

2. Fundamentals of Web Design
Purpose of Web Design
Influences on Web Design
• Inform or Educate
• Technology used by both target audience
and designer
• Amount and type of visuals included
• Nature of the content
• Economy

3. Making Of Good Design
Content is Important, but content alone will not make
your site work
Good Design is
• Understandable
• Uniform in look and feel
• Interesting
• Easy to use
• Done from a visitor's point of view

4. Process of Web Design
General methods for web design
• Ad-hoc process (seat of the pants).
• A methodical(well-thought process includes).
• Sites that will have a short lifespan
Benefits of Ad-hoc process
• Sometimes “quick and dirty” is not only good
enough, it’s the best way
It’s useable for:
• Sites designed for a very specific purpose (a
single survey, a single class, a specific event,
etc.).
• Very small web sites

5. • Has fewer problems
• Is more understandable
• Is more effective
• Is easier to navigate
• And may end up taking less time overall to create and
maintain.
Why take the time to design and test before launching?
Although it takes a lot more time up front, a well-thought-out web site:

6. Pre-Design work
Consider your organization’s mission
• Immediate
• Long-term
Define the target audience
Set goals for the web site
Gather content
• Organize and establish hierarchy of content

7. Accessibility Issues
Accessibility in web design
• Make the navigation clear and simple
• Use descriptive link texts (avoid using “click here”
without more information)
• Provide text equivalents for non-text elements
• Don’t rely solely on color to indicate
links
• Don’t make the screen flicker
• Use a clean visual layout with ample white space

8. • Use plain, understandable English
• Use markup and style sheets -- HTML for structure and CSS for presentation. Don’t use
visual markup (for example, to make text bold, use strong instead of b; to italicize, use em
instead of I )
• Don’t use header tags for visual formatting
• Add "skip to" links to main navigation and page content
• If PDF files are used, provide alternate formats for the information
• Don’t rely completely on high-tech solutions

9. Maintenance/Improvement
Schedule a quarterly review of the site.
• Who will do the maintenance?
• What to do if emergency problems occur?
• Where will backup copies of the site be
located?
• Does the content need updating?
• Is the design still working?
• Are there newer, cutting-edge tools we should be
using?
Set a maintenance schedule for the site.

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www.zebacreations.com