Awe.sm is a tool that tracks social media shares across multiple platforms and provides consolidated metrics on their performance. It offers a robust data model and API, supports custom URLs, and additional tools to publish URLs to multiple accounts. Metric.ly creates plug-and-play dashboards that pull metrics from various data sources like Google Analytics, Facebook, and Twitter and displays them on a unified timeline. Google Ad Planner allows free media planning on third-party sites by providing quantitative and qualitative data from Google Analytics and AdSense. Chartbeat offers real-time analytics on site visitors and user engagement. Kissinsights creates onsite surveys that are simple to set up and target specific visitors with unique templates.

1. >>>Web
>>>Analytics
>>>Toolkit
(10' version)
>>> Antoine
(Wavonomics)
http://www.flickr.com/photos/booleansplit/

2. It's not the tools that matter.
It's what people do with them.

4. Problem :
Problem :
We share links on various services
We share links on various services
Awe.sm (Facebook, Twitter, email) but have
(Facebook, Twitter, email) but have
little consolidated measure of their
little consolidated measure of their
Tracking your performance.
performance.
social media
“shares”
Awe.sm brings :
•> Robust, dedicated data model
•> Full API to create links &
Antoine retrieve data
•> Supports your own custom URLs
@Wavonomics •> Additional tools to publish URLs
to multiple places / accounts.
•

5. 9 Dimensions of share meta­data :
●original_url – what is being shared
Awe.sm ●Channel – where it's being shared
●Tool – how it's being shared
Tracking your ●sharer_id – who (anonymous cookie)
●service_userid – who (username)
social media Parent – where the share is coming from
●
●Key – identifies original link owner
“shares”
●Campaign – label to group shares
●Notes ­ extra tag
SEE IT IN ACTION
Pricing :
From $129/month for 5 users, 25 000 links
To : $449/month for 25 users, 250 000 links
Antoine
@Wavonomics
WHAT DO YOU USE ?

6. Problem :
We have lots of various data points
METRIC.LY accessible in various places. Putting
relevant metrics on one timeline, in
PLUG-AND-PLAY one place is far from trivial.
DASHBOARDs
> Plug­and­play connectors to a range
of data sources.
•> Easy to share live dashboards with
no need to manage many users.
•> Supports your own custom URLs
Antoine •> Additional tools to publish URLs
@Wavonomics to multiple places / accounts.
•

7. Data Connectors :
Twitter – followers, mentions, RT
METRIC.LY Facebook – fan page metrics
Google Analytics – web site metrics
PLUG-AND-PLAY Google AdSense – website ad revenues
DASHBOARDs Etsy – merchant store sales
Mailchimp – mailings stats
Salesforce – sales pipeline metrics
Custom : any internal MySQL database
SEE IT IN ACTION
Pricing :
> Free : limited data sources, only 1 user, no
live reports, 1 year historical data
> $49/u/month : more sources, multiple users &
Antoine live reports, 3 years historical data
> $99/u/month : comprehensive connectors, white­
@Wavonomics label reports and 5 years historical data.

8. GOOGLE Problem :
Finding quanti/quali data on 3rd
DOUBLECLICK party sites for media buys is
usually the prerogative of agencies
AD PLANNER / large advertisers.
MEDIA PLANNING
(FOR *FREE*)
> Lots of information from Google
Analytics, Google Toolbar &
Google AdSense.
•> Many filtering options : by
Country, Language, Demographics
and even Categories.
Antoine •> Media Plans can be saved or
exported as CSV.
@Wavonomics •

9. GOOGLE Data :
> Quantitative: Reach, UV, PV,
DOUBLECLICK Imp/Day (AdSense).
> Qualitative : categorisation,
AD PLANNER ads supported (not reliable)
MEDIA PLANNING
(FOR *FREE*)
SEE IT IN ACTION
WHAT DO YOU USE ?
Antoine
@Wavonomics

10. Problem :
CHARTBEAT Sometimes – for an event, breaking
news, crisis ­ 15 minutes later is
REAL too late, let alone a few hours.
REAL-TIME
ANALYTICS
> View visitors as they arrive to
the site
•> Usual data from web analytics
tools (visitors, where traffic is
coming from, content consumption)
•> How users are engaged on the site
Antoine •> User friendly, intuitive interface
@Wavonomics •

11. KISSINSIGHTS Problem :
Surveys are usually ugly, boring
and no one clicks them.
ONSITE
SURVEYS
> Extremely simple to set up.
•> Unique Javascripts : no need to
touch code to change surveys.
•> User­friendly survey templates.
•> Target surveys to specific
Antoine visitors (repeat, signed­in,
engaged)
@Wavonomics

12. KISSINSIGHTS
ONSITE
SURVEYS
Pricing :
•Free ­ only 30 responses, cannot
customise surveys.
Antoine •Premium – all unlimited.
@Wavonomics WHAT DO YOU USE ?

13. Thanks !
antoine@wavonomics.com
00(44) 207 419 6069
00(44) 77 209 41041
Skype : antoine.frange
@antoinef @wavonomics