Occulee is a free analytics service that generates detailed usage statistics for browser add-ons. It aims to address limitations of existing web analytics services when applied to add-ons, such as complex embedding and unclear interpretation of data. Occulee tracks technical information like operating systems and versions, as well as user behaviors like search queries and browsing history. It plans to generate revenue by selling aggregated and anonymized user data to advertising networks and companies. An initial beta version has launched and the founders believe the business model could be very lucrative at scale, making Occulee an attractive acquisition target.

1. FREE ANALYTICS FOR BROWSER ADD-ONS
www.occulee.com

2. www.occulee.com
Pitch
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We help developers of browser add-ons
improve the quality and monetisation
of their products

3. www.occulee.com
Problem
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The usage of services which are focused on web-analytics, like
Google Analytics or Clicky has a lot of problems and issues:
• a knotty embedding to the add-ons (neither Google Chrome nor Firefox allows to use external code);
• an unclear interpretation of web analytics applied to the browser add-ons;
• standard reports are focused on web data;
• an excess functionality for its usage with browser add-ons.
There is no service that generates
statistics about browser add-ons

4. www.occulee.com
Solution
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GEO TECHNOLOGY USER
ACTIVITY
• OS
• Browser
• Add-on versions
• Countries
• Cities
• Events inside the
add-ons
• Browsing history
• Search queries
• Other user activities
LIFE
CYCLE
• Installs/Uninstalls
• Updates
• Lifetime
• Retention rate
INSTALL
TRACKING
• e sources of
installations
• Custom distribution
channels
• CPI control
Occulee is a free service that generates
real-time detailed statistics
about browser add-ons and users
One Service
All Browsers

5. www.occulee.com
Business Model
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Occulee sells user data to
RTB systems, advertising networks,
and advertising agencies
BROWSING
HISTORY
SEARCH
QUERIES
Occulee knows all search
queries performed by user
(Google, Yahoo, Bing, etc.)
Occulee knows full browsing
history of every user
(URL, time, duration of visit,
behaviour on a page)

6. www.occulee.com
Business Model
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Revenue, 50%
Advertising
Network
Revenue,
100%
User Data
Browser
Add-on or
Extension
Revenue
Share, 50%
User Data
Revenue share with
the developers of browser add-ons
50/50

7. www.occulee.com
Market Size
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• 1.7B+ desktop internet users worldwide.1B+ users have one add-on at least.
• Top-20 add-ons for Firefox and Google Chrome have 150M installations.
• Firefox, Opera, Dolphin browsers for mobile already support add-ons.
At 200M unique users
(20% of total users with installed add-ons)
the projected annual revenue is
$60M
• Real-time bidding market to hit $42B by 2018, 41% CAGR for 2014-2019.*
• Global programmatic spend will reach $53B by 2018.**
• DMP spending grows to $350M in 2014, CAGR of 14% through 2017.***

8. www.occulee.com
Competition
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Analytics of browser add-on frameworks
We don’t compete with web analytics services.
*Public company
The frameworks have only basic analytics.

9. www.occulee.com
Go-to Market Strategy
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The most popular browser add-ons (Top-20)
Frameworks for the development of browser add-ons
Communities of browser add-ons developers
Direct contact to the major add-on developers
150M+
add-ons
250M+
add-ons
Medium and
small
developers
Brands and
major
developers

10. www.occulee.com
Traction
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European Market COM Market
The business model is extremely sensitive to
the amount of installed add-ons (unique users) that served by Occulee.

11. www.occulee.com
Exit Strategy
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With 200M monthly audience
Occulee is very attractive for acquisition by
Data Management Platform,
or Advertising Network

12. www.occulee.com
Current Status
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A beta version of Occulee
has been released
in April 2015
Occulee has a proven
business model
on Russian market

13. www.occulee.com
Dream Team
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ANDREY SAPEGIN
Co-Founder,
CTO
ALEKSEY GOLUBITSKY
Co-Founder,
CEO & Business Development

14. www.occulee.com
Contacts
ALEKSEY GOLUBITSKY
Co-Founder
golubitsky@occulee.com
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