Web 2.0, Accessibility and  SEO Scott Gledhill standardzilla.com
Search Engine Optimisation Accessibility Technology Problems Solutions
Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/
Findability
Driving Traffic
Accessibility http://www.flickr.com/photos/pixelcore/32826662/
Universal Accessibility http://www.flickr.com/photos/vogue-qtr/377468651/
Spiders are Blind
Similar Ideas http://www.flickr.com/photos/johanna/75366971 /
Technology http://www.flickr.com/photos/nouqraz/256661254/
1999
2007
Technology  should improve  the user experience.
Multimedia
Multimedia
Flash
Flash
AJAX
AJAX
This all sounds great, but  what about   search engines?
This all sounds great, but  what about   accessibility?
SEO & Accessibility  vs  Technology http://www.flickr.com/photos/ahhyeah/82827656/
Multimedia
Multimedia
Multimedia
Flash
Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>
AJAX
HTML
AJAX
Javascript
Solutions http://www.flickr.com/photos/leadsoup/374510671/
Is the   technology  necessary?
JavaScript must be enabled  in order for you to use this website.
progressive enhancement
Content HTML
Content
Presentation CSS
Presentation
Behaviour AJAX
Behaviour
Content Content Content HTML
technology   should  enhance  content.
AJAX search engines screen readers consoles slow connections
AJAX
AJAX
AJAX
Keep it simple validate forms email thank you pages rating systems voting systems
sometimes  alternatives  are necessary
Flash
Flash
Video and Audio
Video and Audio
why?
 
 
user
user
user $50,000
user
SEO and Accessibility Understanding Technology Correct Implementation Content
Open Publish - Resources www.standardzilla.com
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Flash sobre Web 2.0 y accesibilidad

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Flash sobre Web 2.0 y accesibilidad

  1. 1. Web 2.0, Accessibility and SEO Scott Gledhill standardzilla.com
  2. 2. Search Engine Optimisation Accessibility Technology Problems Solutions
  3. 3. Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/
  4. 4. Findability
  5. 5. Driving Traffic
  6. 6. Accessibility http://www.flickr.com/photos/pixelcore/32826662/
  7. 7. Universal Accessibility http://www.flickr.com/photos/vogue-qtr/377468651/
  8. 8. Spiders are Blind
  9. 9. Similar Ideas http://www.flickr.com/photos/johanna/75366971 /
  10. 10. Technology http://www.flickr.com/photos/nouqraz/256661254/
  11. 11. 1999
  12. 12. 2007
  13. 13. Technology should improve the user experience.
  14. 14. Multimedia
  15. 15. Multimedia
  16. 16. Flash
  17. 17. Flash
  18. 18. AJAX
  19. 19. AJAX
  20. 20. This all sounds great, but what about search engines?
  21. 21. This all sounds great, but what about accessibility?
  22. 22. SEO & Accessibility vs Technology http://www.flickr.com/photos/ahhyeah/82827656/
  23. 23. Multimedia
  24. 24. Multimedia
  25. 25. Multimedia
  26. 26. Flash
  27. 27. Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>
  28. 28. AJAX
  29. 29. HTML
  30. 30. AJAX
  31. 31. Javascript
  32. 32. Solutions http://www.flickr.com/photos/leadsoup/374510671/
  33. 33. Is the technology necessary?
  34. 34. JavaScript must be enabled in order for you to use this website.
  35. 35. progressive enhancement
  36. 36. Content HTML
  37. 37. Content
  38. 38. Presentation CSS
  39. 39. Presentation
  40. 40. Behaviour AJAX
  41. 41. Behaviour
  42. 42. Content Content Content HTML
  43. 43. technology should enhance content.
  44. 44. AJAX search engines screen readers consoles slow connections
  45. 45. AJAX
  46. 46. AJAX
  47. 47. AJAX
  48. 48. Keep it simple validate forms email thank you pages rating systems voting systems
  49. 49. sometimes alternatives are necessary
  50. 50. Flash
  51. 51. Flash
  52. 52. Video and Audio
  53. 53. Video and Audio
  54. 54. why?
  55. 57. user
  56. 58. user
  57. 59. user $50,000
  58. 60. user
  59. 61. SEO and Accessibility Understanding Technology Correct Implementation Content
  60. 62. Open Publish - Resources www.standardzilla.com

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