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Diagnosing Page Speed Issues

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Diagnosing Page Speed Issues

  1. 1. Carrie Hill Blizzard Internet Marketing chill@blizzardinternet.com (888) 840-5893 Webinars to Make You Better, Faster, Smarter & Richer!
  2. 2. Carrie Hill Blizzard Internet Marketing, Inc. 888-840-5893 chill@blizzardinternet.com Google has stated they wanted to rank pages based on their relevance and “user- friendliness” PubCon 2009 in Las Vegas Matt Cutts stated there was serious lobbying within Google to make Page Speed a ranking factor In April 2010 Google Officially Announced Page Speed was included in the algorithm as a Ranking Factor
  3. 3. Carrie Hill Blizzard Internet Marketing, Inc. 888-840-5893 chill@blizzardinternet.com “When we slow our own users down [on Google.com], we see less engagement. Users love fast sites. A faster web is a good thing all around.” Amit Singhal - Google Google Gives us a set of Web Performance Best Practices – know them, and make sure your webmaster and design company know them
  4. 4. Carrie Hill Blizzard Internet Marketing, Inc. 888-840-5893 chill@blizzardinternet.com What Makes Consumers Leave a Website? Nearly ¼ (24%) of online travel consumers had a negative experience on a travel website during the 2009 peak travel season, Of those consumers 18% cited slow loading problems Online travel consumers are less tolerant than retail consumers: 53% said they would abandon a travel website after one or two bad experiences, and 17% would book elsewhere after just one Source: MarketingProfs.com
  5. 5. Carrie Hill Blizzard Internet Marketing, Inc. 888-840-5893 chill@blizzardinternet.com Images that aren't compressed or have the wrong file format Iframes that Pull data in from other pages and domains Quick Search Boxes that have too many elements they need to enter into a query to produce results Javascript or Tracking Scripts that aren't optimized, or too many tracking scripts on one site Videos that you host instead of embed Banner Ads Certain File Formats such as PDFs Bad Code/Too Much Code before the on-page elements are seen Poorly Written Code Excessive hops with 301 & 302 Redirects Scaling Images in HTML instead of resizing or cropping it to the size you want Long Pages Nested Tables
  6. 6. Carrie Hill Blizzard Internet Marketing, Inc. 888-840-5893 chill@blizzardinternet.com Most Load Time tools will tell you the speed at various levels of internet service Remember: Your office’s Fiber Optic line will load much faster than someone on plain DSL
  7. 7. Carrie Hill Blizzard Internet Marketing, Inc. 888-840-5893 chill@blizzardinternet.com Fixing As Many Things as you feasibly can from the last slide Some elements are necessary – balance providing service and measuring your user with speeding your site for ranking benefit
  8. 8. Carrie Hill Blizzard Internet Marketing, Inc. 888-840-5893 chill@blizzardinternet.com Use your Google Webmaster Tools Account to Analyze Pages from your site Plug your pages into WebsiteOptimization.com Plug your Domain into Pingdom and see how all of your pages load If you’re really Tech-y – Install Firebug and Page Speed for Firefox
  9. 9. Carrie Hill Blizzard Internet Marketing, Inc. 888-840-5893 chill@blizzardinternet.com ASK your webmaster what they do to ensure your page load times are optimized Be aware of the elements on your page that slow things down Understand that some elements are necessary Choose your page elements wisely – test new items to see if they make a difference to your users. Is the slowdown from an element worth it if your conversions increase?
  10. 10. Carrie Hill Blizzard Internet Marketing, Inc. 888-840-5893 chill@blizzardinternet.com http://developer.yahoo.com/performance/rules .html http://www.webcredible.co.uk/user-friendly- resources/web-usability/speed-up-download- time.shtml http://webdesign.about.com/od/speed/a/aa11 0998.htm
  11. 11. Carrie Hill Blizzard Internet Marketing, Inc. 888-840-5893 chill@blizzardinternet.com Managing Your Google AdWords for Success Thursday, May 13th, 11 AM MDT Learn how to quickly and efficiently manage your Google AdWords campaigns. Get better results by learning how to optimize based on conversion, clicks, impressions, quality scores and cost Google Analytics 101 for Hotels, Resorts, Inns and Rental Managers Tuesday, May 18th, 11 AM MDT Learn the basics of Google Analytics setup, how to monitor, interpret and track your online ROI Google Analytics Advanced for Hotels, Resorts, Inns and Rental Managers Thursday, May 27th, 11 AM MDT You will learn how to use goals, funnel tools and advanced reports for tracking actions that improve ROI Register Online at Newsletter.BlizzardInternet.com/Webinars/

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