The study measures how well Canadian cities economic development agencies are marketing their regions to potential investors via the web. The uses of various Web 2.0 tools were assessed and the availability of relevant information sources for site selectors on the agency's site were considered as a part of the ranking process.
The document discusses how social networking and the internet are changing recruitment strategies. It notes that people are more mobile and able to find jobs across borders due to new technologies. Companies need to develop competitive advantages to attract talent from a wider pool online through creative sourcing strategies and developing a strong employer brand on the internet and social media. The recruitment landscape is shifting from traditional job boards to a more social model as networking sites continue growing in importance and connectivity.
AugustineIdeas is a marketing agency that provides integrated marketing capabilities including brand strategy, digital strategy, social media marketing, package design, public relations, crisis management, creative direction, advertising, and more. The document lists many of AugustineIdeas' clients in industries such as real estate, retail, and tourism and highlights the agency's experience in marketing thousands of new homes and its responsiveness.
E&B DATA Business Case Entreprise Chaleur Social Media Marketing Applicat...E&B DATA
This business case highlights how a region in New Brunswick has used Internet social
media tools to enhance its visibility on the web and in particular toward potential
investors. In a matter of two weeks, the local economical development agency was
able to attract 1,366 fans and followers using Facebook and other social media tools.
E&B DATA provides economic and business analysis services including:
- Cluster metrics and benchmark studies that measure industry sectors across regions.
- A new territory approach that redefines markets using unique research methods.
- Public policy studies and impact analyses that help clients with strategic planning.
- Databases of economic indicators and customized business intelligence training.
This document discusses how the evolution of Web 2.0 and social media has impacted business models. It provides examples of Apple and Google innovating in the mobile space based on tracking consumer online behaviors and desires. The rise of social networking and mobile usage has created new opportunities for product development, marketing, and revenue generation that companies are pursuing. Traffic and spending on social media and mobile advertising is growing significantly as more advertisers utilize these channels for messaging.
The document discusses how social networking and the internet are changing recruitment strategies. It notes that people are more mobile and able to find jobs across borders due to new technologies. Companies need to develop competitive advantages to attract talent from a wider pool online through creative sourcing strategies and developing a strong employer brand on the internet and social media. The recruitment landscape is shifting from traditional job boards to a more social model as networking sites continue growing in importance and connectivity.
AugustineIdeas is a marketing agency that provides integrated marketing capabilities including brand strategy, digital strategy, social media marketing, package design, public relations, crisis management, creative direction, advertising, and more. The document lists many of AugustineIdeas' clients in industries such as real estate, retail, and tourism and highlights the agency's experience in marketing thousands of new homes and its responsiveness.
E&B DATA Business Case Entreprise Chaleur Social Media Marketing Applicat...E&B DATA
This business case highlights how a region in New Brunswick has used Internet social
media tools to enhance its visibility on the web and in particular toward potential
investors. In a matter of two weeks, the local economical development agency was
able to attract 1,366 fans and followers using Facebook and other social media tools.
E&B DATA provides economic and business analysis services including:
- Cluster metrics and benchmark studies that measure industry sectors across regions.
- A new territory approach that redefines markets using unique research methods.
- Public policy studies and impact analyses that help clients with strategic planning.
- Databases of economic indicators and customized business intelligence training.
This document discusses how the evolution of Web 2.0 and social media has impacted business models. It provides examples of Apple and Google innovating in the mobile space based on tracking consumer online behaviors and desires. The rise of social networking and mobile usage has created new opportunities for product development, marketing, and revenue generation that companies are pursuing. Traffic and spending on social media and mobile advertising is growing significantly as more advertisers utilize these channels for messaging.
Business.com report: Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
The document is a research report summarizing the findings of the 2009 Business Social Media Benchmarking Study. Some key findings include:
- Nearly 65% of respondents reported using social media as part of their normal work routine to find business information. The most popular activities were attending webinars/podcasts and reading product/service reviews.
- Middle managers and those in marketing/sales roles were more likely to use social media for work compared to other groups. Larger companies were less likely to use social media for work.
- Maintaining business profiles and monitoring social media conversations were common corporate social media initiatives. Most companies judged success through increased website traffic, leads, and sales.
- Webinars
This document discusses how the non-profit organization Operation Smile can launch an effective online marketing campaign. It recommends using search engine optimization techniques like optimizing keywords, titles and descriptions. It also suggests using social media platforms like Facebook, Twitter, YouTube and Foursquare to engage potential volunteers and donors. Sample marketing campaigns for each platform are proposed to increase volunteers by 20% and donations by 30% within set timeframes. The document provides guidance on using both on-page and off-page SEO tools as well as leveraging popular online tools to maximize Operation Smile's online presence.
The document is an executive summary of a survey conducted by The Intersect Group on CIO hiring trends in 2011. It provides an overview of the challenges faced by the IT industry in recent years due to offshoring and the recession. It notes that companies are now pulling delayed IT projects from the shelf due to increased cash reserves, creating an IT skills shortage. The summary reviews trends in IT job demand and the goals of the survey in exploring whether Atlanta companies are increasing IT hiring and the characteristics of new positions and employees. It provides context on the economic situation and outlook for companies and the IT function.
The document discusses social media and banking, including opportunities and challenges for banks to embrace social media. It provides examples of banks experimenting with social media such as blogs, social networking, and customer reviews. Advanta is highlighted as a leader in using social media for word-of-mouth marketing and customer engagement. The summary concludes by noting that while some banks are experimenting, the banking industry has yet to fully embrace social media.
This document provides background information and context for an individual report assignment on how business models can help avoid disastrous internet startups. It discusses the failed 1990s European dot-com company Boo.com as a case study, outlining its vision to be a global online sports/fashion retailer, rapid growth plans, high costs, and ultimate collapse. Students are instructed to critically analyze the issues around internet startups and business models in a 5,000 word report using secondary sources.
The document describes Intoo, a social network connecting people based on shared interests. It is led by co-founders Cosmin Lang and Philippe Bazard. Their solution aims to address the problems of people having too few friends to share interests with and the fragmented nature of existing interest-based websites. The network would allow users to choose from over 400 interests and interact with others through profiles, news pages, and a future mobile app. The founders plan to generate revenue through interest-targeted digital ads and aim to disrupt the social media market.
Longterm Solution for Digital Marketing in VietNamquaivat3dau1
According to eBrand’s research, Vietnam’s Internet market has been marked an
appearance of many online marketing campaigns (Digital Marketing) recently and stand
out from a crowd is Social Media Marketing. However, “building Online Community can
create a solid foundation for Digital Marketing, not social media marketing which is
using for short-term objectives” some experts say. This article helps us to see a better
portrait of Online Community and problems in implementing this method in Digital
Marketing strategy.
Long term solution for digital marketing in VietnamHai Dongkixot
According to eBrand’s research, Vietnam’s Internet market has been marked an
appearance of many online marketing campaigns (Digital Marketing) recently and stand
out from a crowd is Social Media Marketing. However, “building Online Community can
create a solid foundation for Digital Marketing, not social media marketing which is
using for short-term objectives” some experts say. This article helps us to see a better
portrait of Online Community and problems in implementing this method in Digital
Marketing strategy.
A Seed/Startup Venture Fund & Collaboration Community working with, supporting and compensating Incubators, Universities and Economic Development Agencies
The document discusses a web development project for ALEF Fund, a nonprofit organization that provides scholarships to Jewish students in Georgia. ALEF Fund previously used a paper-based process for prospecting, managing clients, and communicating with schools and government offices, which required excessive time and resources and led to delays, confusion and inconsistent messaging. The solution was to create an online web portal for contributors, recipients and returning users to streamline operations, eliminate hundreds of staff hours, expand the organization's outreach and messaging capabilities, and increase the size of its scholarship program. The portal was developed over four months using a process that included information architecture, user experience design, content development, and testing.
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
The document provides an overview of social media marketing and how it has evolved over time. It discusses how the internet has changed from a static web to an interactive web where users can contribute and connect through social media. It defines social media marketing as building relationships throughout the business cycle and leveraging social networks, online communities, reviews, and word-of-mouth to engage customers and promote products/services. The document also discusses how businesses can develop an online authority presence and leverage social media marketing strategies to build their brand and engage with customers.
AMAZON - case study - growth of e-commerceSiddhi Sharma
This project report summarizes Siddhi Sharma's research project on the growth of e-commerce through Amazon. The report includes an acknowledgement, declaration, and certificate sections. It also includes an abstract, introduction providing background on Amazon, objectives of the research, a literature review, methodology, data analysis sections covering Amazon's lines of business, business models, and e-commerce strategies. The report aims to analyze how Amazon has become one of the most successful e-commerce platforms through its business areas, models adopted, and various intensive growth, user reference, and supply chain management strategies.
Zoloft, also known as sertraline, is a selective serotonin reuptake inhibitor antidepressant that was first introduced in the United States in the 1980s to treat major depressive disorder. Over time, Zoloft was also found to be effective for other conditions and is now commonly prescribed to help manage symptoms of depression, anxiety disorders, post-traumatic stress disorder, and obsessive-compulsive disorder.
World Hunger Essay Introduction. Online assignment writing service.Joanna Gardner
The document provides instructions for requesting and completing an assignment writing request on the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form with instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions to ensure satisfaction, with a refund option for plagiarized work.
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
This document discusses measuring return on investment (ROI) for social media in the tourism industry. It defines ROI as profit divided by initial investment. It notes there are challenges in measuring ROI for tourism given additional factors like return on involvement, engagement, and activity. It recommends a 9-step process to measure social media investment including defining objectives and tactics, costs, activities, baselines, monitoring, and metrics. Metrics suggested include qualitative measures like brand awareness and reputation as well as quantitative metrics like interactions, transactions, and sales. The document stresses testing and optimizing measurement strategies.
The document discusses the potential of widgets and social apps as engagement channels for marketing, PR, and sales. It profiles Benjamin Joffe, the CEO and founder of Plus Eight Star Ltd, a consulting firm that provides expertise on mobile and internet innovation in Asia. The firm analyzes best practices from Asia and provides services such as market entry strategies and partnership identification to help clients accelerate their business development.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Similar to Web 2.0 And Business Attraction Canadian Cities Online Marketing Index
Business.com report: Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
The document is a research report summarizing the findings of the 2009 Business Social Media Benchmarking Study. Some key findings include:
- Nearly 65% of respondents reported using social media as part of their normal work routine to find business information. The most popular activities were attending webinars/podcasts and reading product/service reviews.
- Middle managers and those in marketing/sales roles were more likely to use social media for work compared to other groups. Larger companies were less likely to use social media for work.
- Maintaining business profiles and monitoring social media conversations were common corporate social media initiatives. Most companies judged success through increased website traffic, leads, and sales.
- Webinars
This document discusses how the non-profit organization Operation Smile can launch an effective online marketing campaign. It recommends using search engine optimization techniques like optimizing keywords, titles and descriptions. It also suggests using social media platforms like Facebook, Twitter, YouTube and Foursquare to engage potential volunteers and donors. Sample marketing campaigns for each platform are proposed to increase volunteers by 20% and donations by 30% within set timeframes. The document provides guidance on using both on-page and off-page SEO tools as well as leveraging popular online tools to maximize Operation Smile's online presence.
The document is an executive summary of a survey conducted by The Intersect Group on CIO hiring trends in 2011. It provides an overview of the challenges faced by the IT industry in recent years due to offshoring and the recession. It notes that companies are now pulling delayed IT projects from the shelf due to increased cash reserves, creating an IT skills shortage. The summary reviews trends in IT job demand and the goals of the survey in exploring whether Atlanta companies are increasing IT hiring and the characteristics of new positions and employees. It provides context on the economic situation and outlook for companies and the IT function.
The document discusses social media and banking, including opportunities and challenges for banks to embrace social media. It provides examples of banks experimenting with social media such as blogs, social networking, and customer reviews. Advanta is highlighted as a leader in using social media for word-of-mouth marketing and customer engagement. The summary concludes by noting that while some banks are experimenting, the banking industry has yet to fully embrace social media.
This document provides background information and context for an individual report assignment on how business models can help avoid disastrous internet startups. It discusses the failed 1990s European dot-com company Boo.com as a case study, outlining its vision to be a global online sports/fashion retailer, rapid growth plans, high costs, and ultimate collapse. Students are instructed to critically analyze the issues around internet startups and business models in a 5,000 word report using secondary sources.
The document describes Intoo, a social network connecting people based on shared interests. It is led by co-founders Cosmin Lang and Philippe Bazard. Their solution aims to address the problems of people having too few friends to share interests with and the fragmented nature of existing interest-based websites. The network would allow users to choose from over 400 interests and interact with others through profiles, news pages, and a future mobile app. The founders plan to generate revenue through interest-targeted digital ads and aim to disrupt the social media market.
Longterm Solution for Digital Marketing in VietNamquaivat3dau1
According to eBrand’s research, Vietnam’s Internet market has been marked an
appearance of many online marketing campaigns (Digital Marketing) recently and stand
out from a crowd is Social Media Marketing. However, “building Online Community can
create a solid foundation for Digital Marketing, not social media marketing which is
using for short-term objectives” some experts say. This article helps us to see a better
portrait of Online Community and problems in implementing this method in Digital
Marketing strategy.
Long term solution for digital marketing in VietnamHai Dongkixot
According to eBrand’s research, Vietnam’s Internet market has been marked an
appearance of many online marketing campaigns (Digital Marketing) recently and stand
out from a crowd is Social Media Marketing. However, “building Online Community can
create a solid foundation for Digital Marketing, not social media marketing which is
using for short-term objectives” some experts say. This article helps us to see a better
portrait of Online Community and problems in implementing this method in Digital
Marketing strategy.
A Seed/Startup Venture Fund & Collaboration Community working with, supporting and compensating Incubators, Universities and Economic Development Agencies
The document discusses a web development project for ALEF Fund, a nonprofit organization that provides scholarships to Jewish students in Georgia. ALEF Fund previously used a paper-based process for prospecting, managing clients, and communicating with schools and government offices, which required excessive time and resources and led to delays, confusion and inconsistent messaging. The solution was to create an online web portal for contributors, recipients and returning users to streamline operations, eliminate hundreds of staff hours, expand the organization's outreach and messaging capabilities, and increase the size of its scholarship program. The portal was developed over four months using a process that included information architecture, user experience design, content development, and testing.
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
The document provides an overview of social media marketing and how it has evolved over time. It discusses how the internet has changed from a static web to an interactive web where users can contribute and connect through social media. It defines social media marketing as building relationships throughout the business cycle and leveraging social networks, online communities, reviews, and word-of-mouth to engage customers and promote products/services. The document also discusses how businesses can develop an online authority presence and leverage social media marketing strategies to build their brand and engage with customers.
AMAZON - case study - growth of e-commerceSiddhi Sharma
This project report summarizes Siddhi Sharma's research project on the growth of e-commerce through Amazon. The report includes an acknowledgement, declaration, and certificate sections. It also includes an abstract, introduction providing background on Amazon, objectives of the research, a literature review, methodology, data analysis sections covering Amazon's lines of business, business models, and e-commerce strategies. The report aims to analyze how Amazon has become one of the most successful e-commerce platforms through its business areas, models adopted, and various intensive growth, user reference, and supply chain management strategies.
Zoloft, also known as sertraline, is a selective serotonin reuptake inhibitor antidepressant that was first introduced in the United States in the 1980s to treat major depressive disorder. Over time, Zoloft was also found to be effective for other conditions and is now commonly prescribed to help manage symptoms of depression, anxiety disorders, post-traumatic stress disorder, and obsessive-compulsive disorder.
World Hunger Essay Introduction. Online assignment writing service.Joanna Gardner
The document provides instructions for requesting and completing an assignment writing request on the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form with instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions to ensure satisfaction, with a refund option for plagiarized work.
Social Media Introduction for Communications and PR Professionals - by Jos Sc...Jos Schuurmans
An introduction to social media, prepared for a seminar for communications and public relations professionals in Helsinki, Finland, January 2009, by Jos Schuurmans, http://www.josschuurmans.com/contact
This document discusses measuring return on investment (ROI) for social media in the tourism industry. It defines ROI as profit divided by initial investment. It notes there are challenges in measuring ROI for tourism given additional factors like return on involvement, engagement, and activity. It recommends a 9-step process to measure social media investment including defining objectives and tactics, costs, activities, baselines, monitoring, and metrics. Metrics suggested include qualitative measures like brand awareness and reputation as well as quantitative metrics like interactions, transactions, and sales. The document stresses testing and optimizing measurement strategies.
The document discusses the potential of widgets and social apps as engagement channels for marketing, PR, and sales. It profiles Benjamin Joffe, the CEO and founder of Plus Eight Star Ltd, a consulting firm that provides expertise on mobile and internet innovation in Asia. The firm analyzes best practices from Asia and provides services such as market entry strategies and partnership identification to help clients accelerate their business development.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.