according to the global situation with COVID-19 WePlay! Esports couldn’t stand aside, and we have decided to organize the charity tournament: WeSave! Charity Play.

1. No time to die when
you can play to save

2. Idea justification
People around the world are stressed, terrified, and
disengaged. They are literally stuck at their homes and are
limited in their mobility and communication.
The unknown frightens, but is it worth it to remain passive
when the world needs actions, when other people need
help, or when everyone needs everyone? How do you
dedicate yourself when you can’t leave your room? How can
we help others if no one knows how to help?
We feel helpless until we realize that the best way to be
useful is to stay calm, relaxed, and to focus on what we
love to do – esports.
Mission
An esports event that unites the world and brings people
new meaning: save the world while you watch and play

3. Story
When the virus in Wuhan was only starting,
all the Reddit and Twitter was joking about
some coincidences they’ve found in the
situation and the game Resident Evil
When the scale of the sickness was not so
terrible, the gamers could joke in that way.
Starting from the 5th of March 2020 there
were over 110k infected people in the
world. The same day MGM and Universal
Studio decided to postpone the premiere of
the new James Bond film that was
scheduled on the 3rd of April till 20th of
November. The world starts to slow down.

4. Story
Here at WePlay! we imagined that the other
reason for postponing the film about the most
famous special agent of all time was that he
(James Bond) was sent to Umbrella
corporation, to all the secret laboratories,
where an example of a vaccine should
definitely exist. And while he is standing
against all the biological threats he could only
imagine, our brave casters will be working in
their own laboratory, trying to help all the
researches in the world to find resources on
development of a vaccine. you can play to
save.
And the official name of the film - No Time To
Die - will be the best idea to tell to all the
Dota2 viewers: There is really no time to die
when The time when the virtuality will stand
for the safety of the real world has come.

5. Studio set
Tables, glass shelves with strange boxes, some
not bright light, some medical test-tubes with
colored water.
Wooden boxes, lots of screens and holograms,
cameras.
Talents outfit
Our talents will wear total white looks. They will
represent the purity of thoughts and efforts in their
unselfish desire to help.

6. Additional content
In technical pauses between the matches
guides from our casters how to wash hands, how
to protect yourselves in the times of pandemic
virus, etc. All the necessary stuff that is really
important to know.
The news about the situation in the world. Not to
bring panic, rather to explain what is going on
and how should one behave.
Talents profiles as special agents of Dota 2

7. Idea justification
24 invited teams from 6 regions (4 teams each)
Southeast Asia China CIS
Europe South America North America
Format
The teams will be seeded into the Single Elimination
bracket. All matches are BO5
Format
Bracket
Type
Start
End
Single Elimination
Online
20 Mar, 2020
26 Mar, 2020

8. $ 120 000 +
All money will be transferred to help develop the vaccine
against Coronavirus COVID-19
Total prize

9. Schedule
DAY 1
SEMIFINALS
12:00 PRESHOW
13:00 SEA 1 Bo3 SEA 1 vs SEA 2
18:00 CIS 1 Bo3 CIS 1 vs CIS 2
22:00 NA 1 Bo3 NA 1 vs NA 2
DAY 2
SEMIFINALS
13:00 PRESHOW
14:00 CN 1 Bo3 CHINA 1 vs CHINA 2
19:00 EU 1 Bo3 EUROPE 1 vs EUROPE 2
23:00 SA 1 Bo3 SA 1 vs SA 2
DAY 3
SEMIFINALS
12:00 PRESHOW
13:00 SEA 2 Bo3 SEA 3 vs SEA 4
18:00 CIS 2 Bo3 CIS 3 vs CIS 4
22:00 NA 2 Bo3 NA 3 vs NA 4
DAY 4
SEMIFINALS
13:00 PRESHOW
14:00 CN 2 Bo3 SEA 3 vs SEA 4
19:00 EU 2 Bo3 CIS 3 vs CIS 4
23:00 SA 2 Bo3 NA 3 vs NA 4
DAY 5
FINALS
12:00 PRESHOW
13:00 SEA 3 Bo3 SEA1 Winner vs SEA2 Winner
18:00 CIS 3 Bo3 CIS1 Winner vs CIS2 Winner
22:00 NA 3 Bo3 NA1 Winner vs NA2 Winner
DAY 6
FINALS
13:00 PRESHOW
14:00 CN 3 Bo3 CN1 Winner vs CN2 Winner
19:00 EU 3 Bo3 EU1 Winner vs EU2 Winner
23:00 SA 3 Bo3 SA1 Winner vs SA2 Winner
KYIV
KYIV
KYIV
KYIV
KYIV
KYIV

10. Vici Gaming Invictus Gaming Team Aster TBA
China China China China
Gambit Esports Virtus.pro Natus Vincere HellRaisers
CIS CIS CIS CIS
TBA Team Secret Team Nigma Team Liquid
Europe Europe Europe Europe
Evil Geniuses Chaos Esports Club TBA business associates
North America North America North America North America
Thunder Predator FURIA Esports NoPing Esports beastcoast
South America South America South America South America
TBA Geek Fam TBA BOOM Esports
Southeast Asia Southeast Asia Southeast Asia Southeast Asia
Invited teams

11. KPI forecast
RU broadcast
Avr. Online:
Unique views:
Total views:
15K - 20K
1,35M - 1,8M
2,97M – 3,96M
10K-15K
900K-1,35M
1,98M-2,97M
EN broadcast

12. TA by broadcast Language
92%
male
8%
female
74%
male
26%
female
Age of viewers
18-24 24-34 35-44 45-54
6%
63%
20%
3%
18%
36%
English Broadcast
By Countries
USAOthers
Philippin
es10%
8%
Russia
Indonesi
a
8%
6%
MalaysiaPeru
4%
Thailand
4%
Vietnam
Canada 3%
3%
Russian Broadcast
By Countries
62%
17%
6%
9%
Russia
Ukraine
Belarus
Others
3%
Kazakhstan
2%
USA
1%
Germany
Age of viewers
18-24 24-34 35-44 45-54
6%
70%
13%
3%

13. Integration

14. Basic package
Spot type insertions Impressions (RU) Impressions (EN)
Banner 320х320 Static 1 782 000 1 188 000
Chat-Bot 60 180 000 120 000
Video in the broadcast (30 sec) 18 270 000 180 000
Sponsor’s logo in the graphics (HUD) 600 9 000 000 6 000 000
Sponsor’s logo in the graphics (Full screen) 54 810 000 540 000
Voice announcement 18 270 000 180 000
SMM 18 54 000 90 000
Total: 768 12 366 000 8 208 000
Budget NET: $60 000

15. Офлайн*
Watch reference
1
3
3
2
1 - Broadcast video ad
- Clickable banner under the
broadcast
- Broadcast chat partner
message
2
TWITCH integration

16. Watch video
Integration in studio

17. Watch video
Commercial

18. Sponsor text
Lower third
banner
LOGO IN THE GRAPHICS (HUD)

19. SPECIAL TITLE

20. Watch video
SPONSOR’S LOGO IN THE GRAPHICS (Full Screen)

21. Together we cane save!