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kinds of games, WoW, Happy Farmland, Killers of Three Kingdoms

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Games

  1. 1. HOW GAMES CHANGE THE WORLD GAMES! FAYE Golden Bridges 2010.12
  2. 2. Contents Kinds of Games 1 World of Warcraft 2 Happy Farmland 3 Findings 5 Killers of the Three Kingdoms 4
  3. 3. Kinds of Games 1
  4. 4. The enormous world of games <ul><ul><li>Kinds of Games : </li></ul></ul><ul><ul><li>ACT </li></ul></ul><ul><ul><li>FTG </li></ul></ul><ul><ul><li>STG </li></ul></ul><ul><ul><li>FPS </li></ul></ul><ul><ul><li>SLG </li></ul></ul><ul><ul><li>RPG </li></ul></ul><ul><ul><li> </li></ul></ul>www.themegallery.com <ul><ul><li>AVG </li></ul></ul><ul><ul><li>SIM </li></ul></ul><ul><ul><li>SPG </li></ul></ul><ul><ul><li>RAC </li></ul></ul><ul><ul><li>PUZ </li></ul></ul><ul><ul><li>MUG </li></ul></ul><ul><ul><li>ETC </li></ul></ul>
  5. 5. Types of Games <ul><li>ACT : Action Games </li></ul><ul><li>Traditional Action/Platform/Action Shooting </li></ul><ul><li>FTG: Fighting Games </li></ul><ul><li>STG : Shoot Games </li></ul><ul><li>FPS : First Person Shooting </li></ul><ul><li>PC , Wii , DS , etc. </li></ul><ul><li>interact with people </li></ul>
  6. 6. Types of Games <ul><li>SLG : Strategy Games </li></ul><ul><li>Strategy/Real-time Strategy = Sport </li></ul><ul><li>RPG: Role Playing Games </li></ul><ul><li>Action·RPG/Strategy·RPG/Massive Multiplayer Online·RPG </li></ul>
  7. 7. Types of Games <ul><li>AVG : Adventure Genre </li></ul><ul><li>AVG/A·AVG </li></ul><ul><li>SIM: Simulation Game </li></ul><ul><li> Raising/Administration </li></ul><ul><li>SPG: Sports Games </li></ul><ul><li>RAC: Racing Games </li></ul><ul><li>PUZ: Puzzle Games </li></ul><ul><li>MUG: Music Games </li></ul><ul><li>ECT….. </li></ul>
  8. 8. MMO·RPG <ul><li>Hot MMOs: 639 games </li></ul><ul><li>(377) 魔兽世界 </li></ul><ul><li>(425) 梦幻西游 </li></ul><ul><li>(248) 兽血沸腾 </li></ul><ul><li>(88) 龙之谷 </li></ul><ul><li>(114) 诛仙2 </li></ul><ul><li>(130) 梦幻诛仙 </li></ul><ul><li>(22) 绿色征途 </li></ul><ul><li>(43) QQ三国 </li></ul><ul><li>(32) 剑侠情缘3 </li></ul><ul><li>(79) 天下贰 </li></ul><ul><li>(136) 问道ol </li></ul><ul><li>(163) 成吉思汗2 </li></ul><ul><li>(133) 永恒之塔 </li></ul><ul><li>(72) 神鬼传奇 </li></ul><ul><li>(42) 新武林外传 </li></ul><ul><li>(118) DNF </li></ul><ul><li>(82) 完美国际 </li></ul><ul><li>(37) 神魔大陆 </li></ul><ul><li>Hot Downloading </li></ul><ul><li>1 国服《魔兽世界》“巫 [ 下载 ] </li></ul><ul><li>2 《魔兽世界》台服 3.3. [ 下载 ] </li></ul><ul><li>3 台服《魔兽世界》大灾 [ 下载 ] </li></ul><ul><li>4 《龙之谷》“真 · 神兽 [ 下载 ] </li></ul><ul><li>5 《梦三国》 V1.2.1.1 最 [ 下载 ] </li></ul><ul><li>6 《神魔大陆》纪元公测 [ 下载 ] </li></ul><ul><li>7 《永恒之塔》“龙战前 [ 下载 ] </li></ul><ul><li>8 《大话西游外传》 4.0. [ 下载 ] </li></ul><ul><li>9 《地下城与勇士》第八 [ 下载 ] </li></ul><ul><li>10 台服 WOW 大灾变 4.0.3 ( 13 [ 下载 ] </li></ul>
  9. 9. World of Warcraft World of Warcraft 2
  10. 10. WoW Phenomenon <ul><li>More than 12,000,000 players all around the world </li></ul><ul><li>More than 5,000,000 players in mainland China </li></ul><ul><li>Dr. Maressa Hecht Orzack, a clinical psychologist at McLean Hospital in Massachusetts, has come forward to claim that up to 40 percent of World of Warcraft players are addicted to the game </li></ul>www.themegallery.com Available languages for the game are: English, German, French, Spanish, Russian, Chinese (x2), Korean, and soon Portuguese
  11. 11. <ul><li>WoW forums, websites, Facebook, Wowwiki, online & offline communities…… </li></ul><ul><li>A whole thick book about WoW history </li></ul><ul><li>Hundreds of thousands of WoW videos, movies, music, comics, animation series, fan fictions……. </li></ul><ul><li>WoW restaurants in real life </li></ul><ul><li>AND, WHY? </li></ul>
  12. 12. The “world” Unique character History Heroes Lifestyle PVP Dungeons & Raids World of Warcraft A brand new world
  13. 13. Races
  14. 14. Races Alliance Horde
  15. 15. Races Alliance Horde
  16. 16. Classes
  17. 17. Classes
  18. 18. World Map
  19. 20. To Live in the World, you need… <ul><li>To know that your life as a hero will take you to the far ends of a world of magic, mystery, and unlimited adventure. </li></ul><ul><li>Finish tasks -> gain experiences & money & gears </li></ul><ul><li>Kill monsters/talk to NPCs/travel/read books/solve problems to get the task done </li></ul><ul><li>Form teams for hard task </li></ul><ul><li>Learn how to cook & fish & first aid & use auction </li></ul>
  20. 21. <ul><li>Choose 2 professions from Alchemy, Blacksmithing, Enchanting, Engineering, Herbalism, Jewel crafting, Leatherworking, Mining, Tailoring, Skinning, Inscription… </li></ul><ul><li>Get your own mounts for tranportation </li></ul><ul><li>Use public transportations: subways, airplanes, public mounts… </li></ul><ul><li>Get high reputation in major cities </li></ul><ul><li>Be very familiar with your talent & skills… </li></ul>
  21. 22. The real game starts when you achieve the highest level! <ul><li>Dungeons & Raids </li></ul><ul><li>· team work (division of work) </li></ul><ul><li>· skills and experiences required (ACT) </li></ul><ul><li>Battlegrounds </li></ul><ul><li>· team work </li></ul><ul><li>· strategy (STG) </li></ul><ul><li>· fighting (FTG) </li></ul><ul><li>Arena </li></ul><ul><li>· super-quick reaction </li></ul><ul><li>· play biggest roll of your own </li></ul><ul><li>Events </li></ul><ul><li>· achievement system </li></ul>
  22. 24. Steps of being a real WoWer Enjoy almost Everything in the game Join a society/battle team/offline friends Learn how to live In the world Meet the Challenges How the game keeps people playing for years: Play with others Being professional Leveling up Create a character
  23. 25. Why you play MMO·RPG?
  24. 26. Happy Farmland 开心农场 Happy Farmland 3
  25. 27. How it attracts? <ul><li>Feelings of harvest </li></ul><ul><li>Stealing others vegetable </li></ul><ul><li>Peer Pressure </li></ul><ul><li>Maintaining friendship </li></ul><ul><li>Easy to play </li></ul><ul><li>A kind of entertainment that doesn’t take too much time </li></ul>
  26. 28. Why you play Happy Farmland?
  27. 29. Three Kingdoms Killers of theThree Kingdoms 4
  28. 30. About the game <ul><li>Originally: card game </li></ul><ul><li>more than 1,000,000 sets of cards are sold </li></ul><ul><li>Online game & website game </li></ul>
  29. 31. About the Game <ul><li>The game is designed with the novel Romance of Three Kingdoms in mind </li></ul><ul><li>Almost the same with a US card game – “Bang!” </li></ul><ul><li>Given a literature & culture background </li></ul><ul><li>A role play game with 4 – 10 players </li></ul><ul><li>Transplanted to a online game </li></ul><ul><li>Most popular card game in 2009 </li></ul>
  30. 32. Game Accessory ID Card General Card Health Point Card Game Card
  31. 33. Game Target Lord 1 Minister 0 - 2 Spy 0 - 2 Outlaw 2 - 5
  32. 34. Cards Used Kill Missed Peach Base Cards Magic Cards Arrow Rain Value Add Steel
  33. 36. Game Related: <ul><li>Products: </li></ul><ul><li>Interesting Proof: </li></ul><ul><li>Cosplay: </li></ul>
  34. 37. Special Elements <ul><li>History element </li></ul><ul><li>Cooperation & strategy </li></ul><ul><li>How to judge people and protect yourself. </li></ul><ul><li>Related with multiple disciplines </li></ul><ul><li>A chance to get to know the personalities of friends better </li></ul><ul><li>Intellectual challenges </li></ul>
  35. 38. Findings 5
  36. 39. Player Groups 18-35 basically Most of them just play the game during work time Company employers Female > Male 15-60 basically Most of the players are 19~25 years old University students & company employers Male > Female 18-35 Especially 25-35 University students & company employers who have time to play also offline Male = Female WoW HF 3Ks
  37. 40. Time of keep attracting WoW Longest: more than 5 years Average: 1 ~ 3 years New players begin to leave after 20 hours Most players tend to stay longer HF Longest: 3 years Average: 1 months to 1 year New players begin to leave after first few hours Most players left within 3 months 3Ks Longest: 1 year Average: 2 months to 1 year New players either get addicted, or not interested at all Most players who only play online, left within 6 months
  38. 41. 5 Similarities Story Being part Of sth. Intellectual Challenges Continuous updating Rewards Friends Community
  39. 42. Friends & Communities <ul><li>Most of the players are invited by a friend </li></ul><ul><li>WoW: create a new community, with a few old friends </li></ul><ul><li>HF: generally one’s old friends and community </li></ul><ul><li>3Ks: both </li></ul><ul><li>Offline parties: WoW, 3Ks(offline game) </li></ul><ul><li>Community: WoW>3Ks>HF </li></ul>
  40. 43. Continuous updating <ul><li>WoW: once a year, when mainland China servers stop updating, players went to other servers (TW, US) or AFK </li></ul><ul><li>HF: once a month, new kinds of vegetables, factories… </li></ul><ul><li>3Ks: once half a year, providing new characters, magic cards, and online competitions – 3V3 </li></ul>
  41. 44. Intellectual challenges <ul><li>WoW: Raid Leader, task chains, corporation & competition, strategy, how to be outstanding in some ways… </li></ul><ul><li>HF: timing </li></ul><ul><li>3Ks: corporation, analyzing others’ role, strategy… </li></ul>
  42. 45. Being Part of Sth. <ul><li>WoW: being part of a huge world of adventure as a hero, a new community online & offline </li></ul><ul><li>HF: doing sth. with friends, a industrial chain of your own </li></ul><ul><li>3Ks: a new community of “killers” online and offline </li></ul>
  43. 46. Thank You!

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