Rock Candy\'s "Back in Black" Collection was launched in 2008 and showcased new Gold & Diamond, Sterling Silver & Apparel categories in the Collection.

2. We did it all backwards…
Rock Candy is an iconic Hong Kong-based brand created by the eclectic six-member “Rebellious Culture
Collective.”
The story goes… A group of long-time friends — diamond dealers Toto Chan and Martin Yeung, club
entrepreneur Benedict Ku, famed photographer Wing Shya and creative director Marcus Savage —
waxed lyrical, for years, about starting something together for themselves and their friends. by chance,
a unique space became available as part of one guy’s other business interests. So, they had a shop (or
the makings of one). What could have been a lingerie line became Rock Candy’s first product foray – a
whimsical approach to gold and diamond jewelry.
In 2005, Rock Candy was born. The brand’s high-end jewelry lines mixed random inspiration with
innovation and ingenuity. With a strong passion for music, art, fashion and culture, Rock Candy quickly
became known for its premium-yet-playful approach to jewelry and its rebellious, energetic, fun attitude.
In 2007, the Rebellious Culture Collective grew to six with the addition of another long-time friend, Mat
Hayward, former Global Creative Director and VP of Marketing for DC Shoes.
By early 2009, Rock Candy expanded its product lines, to include a sterling silver series and men’s and
women’s apparel range. Designed with the same style, craftsmanship, quality and eye for detail as its
jewelry collections, the apparel range sees Rock Candy evolve further into a multi-faceted aspirational
lifestyle brand.
Today, with its reputation firmly solidified in its home base of Hong Kong, Rock Candy is forging ahead
into the international arena. Yet, while focused on the continual progression of products, concepts and
projects that exemplify the Rock Candy identity, the friendships that founded the brand will always drive
the heart and soul of Rock Candy.
And it all started with an empty shop…

3. Rock Candy, the iconic Hong Kong lifestyle brand created by the eclectic six-member “Rebellious
Culture Collective,” presents “Back in Black” — its largest collection to date, featuring distinctive
jewelry and statement apparel pieces.
The musically inspired “Back in Black” collection has simple origins that coincide with the updated
brand identity and looks to more musical underpinnings – the new guitar pick logo. driven by the six
founders’ own underground yearnings and a playful rock’n’roll attitude, the new collection drew
inspiration from many different facets of their musical interests – including instrument and DJ
equipment pieces, to Japanese rock lyrics and vintage concert graphics.
The “Back in Black” premier gold & diamond jewelry range features beautiful artistic pieces created
with a contemporary edge. The brand’s signature black diamonds set the tone once again, with
meticulously handcrafted pieces in sleek gold settings creating lauded premium classics. Black
rhodium detailing and colorful high-end stones add vibrancy to the moody style of Rock Candy’s
premier jewelry line.
Honoring rocker inclinations and embracing the brand’s roots, Rock Candy introduces its inaugural
sterling silver series this season. the guys combine their whimsical approach to jewelry and, literally,
heavy metal appreciation for this new range. The sterling silver collection features more than 20 pieces
with over 100 color combinations, made from highly detailed handcrafted molds, including rings,
pendants, necklaces, bracelets and earrings.
“Back in Black” also celebrates the launch of rock candy’s first-ever apparel foray, with its typical
unisex approach. from a black-and-white prima cotton vintage-feel T-shirt series to lightweight
year-round zipper and reversible hoodies with oversized hoods, plus graphic bandanas, this season
sees Rock Candy evolve further into the Rebellious Culture Collective’s lifestyle. designed with the
same style, craftsmanship, quality and eye for detail as the rock candy jewelry collections, the “Back
in Black” apparel range reinforces the season’s musical theme and art direction.
The new Rock Candy “Back in Black” 2009 collection was created following the addition of the sixth
partner, Mat Hayward, former Global Creative Director and VP of Marketing for DC Shoes. He joins his
long-time friends — diamond dealers Toto Chan and Martin Yeung, club entrepreneur Benedict Ku,
creative director Marcus Savage and renowned photographer Wing Shya — for more adventures with
the Rebellious Culture Collective.

4. 24 25 26
23
t u r n t a b l e c o l l e c t i o n

5. previous page SPIN TURNTABLE PENDANT 23-26 (RCH8PDS-01) YG & RTH details, RTH & Brushed RTH details, Oxidized,
YG this page SPIN TURNTABLE RING 40-44 (RCH8RGS-01) YG & RTH details, RTH & Brushed RTH details, YG, Brushed
RTH, Oxidized
43
41
44
42
40

6. BLANK CASSETE TAPE PENDANT 01 (RCH8PDS-10) RTH ELVIS MICROPHONE PENDANT 02 (RCH8PDS-12) RTH WORN-IN
SNEAKER PENDANT 03 (RCH8PDS-09) RTH TAKE 2 PILLCASE PENDANT 04 (RCH8PDS-07) RTH and Brushed RTH
03
04
01
02

7. this page ELVIS MICROPHONE PENDANT 05-08 (RCH8PDS-12) RTH, Brushed RTH, YG, Brushed YG BLANK CASSETE TAPE
PENDANT 09-12 (RCH8PDS-10) RTH, Brushed RTH, YG, Brushed YG TAKE 2 PILLCASE PENDANT 13-16 (RCH8PDS-07)
RTH, Brushed RTH, YG, Brushed YG next page CLASSIC GIBSON GUITAR PENDANT 17-19 (RCH8PDS-04) Oxidized, Brushed
RTH body & RTH arm & RTH hand rest & YG dials, Brushed YG & RTH details LENNY FLYING V PENDANT 20-22 (RCH8PDS-
05) Oxidized, Brushed RTH body & RTH arm & RTH hand rest & YG dials, Brushed YG & RTH details
05
07
09
11
13
15
06
08
10
12
14
16

8. 17
20
18
21
19
22
g u i t a r c o l l e c t i o n

9. s n e a k e r c o l l e c t i o n
WORN-IN SNEAKER PENDANT 27-31 (RCH8PDS-09) Oxidized, RTH, Brushed RTH, YG, Brushed YG
27
28 29
30 31

10. 32
3433
c h a r m b r a c e l e t
VINYL CHARM with claSp 32-34 (RCH8CHS-01) YG, RTH, Oxidized

11. c u t r a z o r c o l l e c t i o n
39
35
37
36
38
CUT RAZOR RING 35-39 (RCH8RGS-09) RTH, Brushed RTH, YG, Brushed YG, Oxidized

12. 3 d s k u l l c o l l e c t i o n
45
46 47
48
50
49
51

13. previous page 3D SKULL RING 45-51 (RCH8RGS-02) RTH, YG plated ring & RTH plated skull, Brushed RTH, YG, Brushed YG,
Oxidized, Oxidized without glasses this page 3D SKULL PICK PENDANT with 55cm chain 52-57 (RCH8PDS-03) YG plated ring
& RTH plated skull, YG, RTH, Brushed RTH, Oxidized, Oxidized without glasses
5554
5756
5352

14. v i n y l c o l l e c t i o n

15. PLASTIC FANTASTIC VINYL PENDANT 58-62 (RCH8PDS-06) RTH, Brushed RTH, YG, Brushed YG, Oxidized PLASTIC FANTASTIC
VINYL EARRINGS 63-67 (RCSKRGG-01) RTH, Brushed RTH, YG, Brushed YG, Oxidized
58
63
59
64
60
65
61
66 67
62

16. s p i k e c o l l e c t i o n
68
69
70
71
72
HATER SLIM SPIKED DOUBLE RING 68-72 (RCH8RGS-08) RTH, Brushed RTH, YG, Brushed YG, Oxidized

17. HUNG UP ON HATE SPIKED EARRING 73-77 (RCH8ERS-03) Brushed RTH, YG, Oxidized, RTH, Brushed YG HATE SLIM
SPIKED BRACELET 78-82 (RCH8BRS-01) Brushed RTH, YG, Oxidized, RTH, Brushed YG HATE SLIM SPIKED RING 83-87
(RCH8RGS-04) Brushed RTH, YG, Oxidized, RTH, Brushed YG
73
78
83 87
74
79
84 86
75
80
85
76
81
77
82

18. s n a r e d r u m c o l l e c t i o n
88
93
98
89
94
99
90
95
100
91
96
101
92
97
102
103 104 105
s t a t e m e n t c o l l e c t i o n

19. previous page KARAOKE ROCKSTAR, SUPER GROUPIE & 2 FUCKED 2 FUCK STATEMENT RING 88-92 (RCH8RGS-05),
93-97 (RCH8RGS-06), 98-102 (RCH8RGS-07) RTH, YG, Oxidized, Brushed RTH, Brushed YG SNARE DRUM RING 103-
105 (RCH8RGS-03) RTH, YG, Oxidized this page EXTENDABLE CHAIN 106-109 (RCH8RGS-03) RTH, Brushed RTH, YG,
Oxidized 50C CLASP & LOGO DETAIL 110-113 (RCH8RGS-03) RTH, Brushed RTH, YG, Oxidized
106 107
110
112
111
113
108 109