This document provides information on various offers and promotions from The Chemists India Trusts for the month of May 2014. It includes Mega Offers on GNC products with 25-50% discounts, 10% discounts on certain Guardian body wash, shampoo, and aloe vera products, and other offers on Guardian supplements and FMCG products. It also outlines programs providing discounts and rewards for senior citizens, Jet Airways customers, Citibank, ICICI, FreeCharge, SBI credit card customers, and American Express cardholders. New product launches from Guardian in areas like vitamins, personal hygiene, weight loss, Ayurveda, and quit smoking are highlighted. Plans for special displays and Guardian product placement

1. 1The Chemists India Trusts TM
May 2014May 2014

2. 2The Chemists India Trusts TM
Guardian Day Celebration

3. 3The Chemists India Trusts TM
Index
May Offers
Offer of the Month
Senior citizen programLoyalty Program
1.Jet Airways Rewards 2.Citi Bank 10% discount
3.American Express 10 time reward Point
4. Freecharge.in.
5.SBI Credit Card
Special Alliance
1. Guardian Stand – Planogram
2. Choose & Save stand
Visual Merchandise
1. Q1 – 2014-15 IssueGHC

4. 4The Chemists India Trusts TM
- Mega Offer
- Bundle Offers
- Discounts
- Other Offers
Offers of the month.

5. 5The Chemists India Trusts TM
Mega Offer – GNC
GNC Promotion Construct
- 25% discount on all GNC powders.
-30% discount on all other GNC products except GNC Gold Card.
-50% Discount on GNC Gold Card Membership Fee & GNC Gold Card Renewal Fee
Promotion Applicable for GNC Gold Card & Special Gold Card Members only
Validity – 1st
May’14 till 31st
May’14
MEMBERS GET MORE CAMPAIGN
(1st
– 31se
May’14)

6. 6The Chemists India Trusts TM
10%
Discount
• Guardian Xtracare Body Wash Green Apple 500ml
• Guardian Xtracare Shampoo Aloe Vera 500ml
• Guardian Xtracare Aloe Vera Gel 100gm
Discount Offers

7. 7The Chemists India Trusts TM
Other Offers
1.The Buck Stops Here, MRP Rs.499/- , Offer Price Rs.249/- , 50 % OFF
2.The Corner Office, MRP Rs.195/-, Offer Price Rs.156/- , 20% OFF
3.Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 2 lb,
MRP Rs.999/-, Offer Price Rs.849/- ,Save Rs.150/-
4.Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 lb,
MRP Rs.1799/-, Offer Price Rs.1550/- ,Save Rs.249/-
5. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 10 % OFF
6. Guardian Xtracare Cold Cream 100gm, MRP Rs. 70/-, 20% OFF
7. Guardian Xtra Muscle 100% Whey Protein (Vanilla) 2lb MRP Rs 2499 Offer Price Rs 2249 Save Rs
250
8. Guardian Xtraveda Safed Musli Tone 1x60 MRP Rs 799 Offer Price Rs 700 Save Rs 99

8. 8The Chemists India Trusts TM
GNC Offers
1. GNC Triflex Fast Acting Tab 1x120, MRP Rs.4449/- get discount of Rs.1450/-
2. GNC Mens Mega Men. Tab 1x28, MRP Rs.1099/- get discount of Rs.400/-
3. GNC Vitamin C 1000 TR Tab 1x90, MRP Rs.1949/- get discount of Rs.650/-
4. GNC Thermoburst Cap 1x90, MRP Rs.3099/- get discount of Rs.1100/-
5. GNC Womens Ultra Mega Tab 1x180, MRP Rs.3999/- get discount of Rs.1400/-

9. 9The Chemists India Trusts TM
FMCG Offers
1. 10% OFF On Pampers, Huggies and MamyPoko
2. 10% OFF On All Range of Engage Deo
3. UPTO Rs 25 Off on J&J Baby care Products
4. Rs 8 Off on J and J Clean and Clear Foaming Facial Wash 100ml
5. Flat 25% OFF On equal Calorie Sweetener on all Range.
6. Rs 51 OFF On NIVEA Deo’s double pack
7. Rs 7 Off on Stayfree Dry Max Monarch Ultrathin All Night 7x1

10. 10The Chemists India Trusts TM
Focus Category of the Month- QUIT SMOKING
Guardian Care Zone & POS should feature the above
mentioned products.
31st
May is Anti Tobacco Day
Guardian Care Zone & POS Display
1.Switch Electronic Cigarette
2.Herbal Cigarette
3.Nicorex Gum

11. 11The Chemists India Trusts TM
-Offers for Sr.Citizen, Free Reminder Service, ProcessLoyalty Program.

12. 12The Chemists India Trusts TM
Sr. Citizen - Free Reminder Service (FRS)

13. 13The Chemists India Trusts TM
FRS & Sr. Citizen Program Collaterals
10.1% discount on Prescription Medicines
We will communicate the Offer to our
Senior Citizen members through:
• Ad in Guardian Health Chronicle
• Email & SMS Blast

14. 14The Chemists India Trusts TM
FRS Process - System Implementation

15. 15The Chemists India Trusts TM
- Jet Privilege Earn JP Miles while shopping with Guardian
- Citibank & ICICI Card members get 10% discount.
- FreeCharge.in
- SBI Credit Card members get 10% discount.
- American Express 10 Time Reward Points
Special Alliances

16. 16The Chemists India Trusts TM
Special Alliance : Jet Airways
Jet privilege customers would earn JP Miles when
they shop at Guardian Pharmacy.
Kindly note:
• Customer can either earn JP Miles or XtraValu
points. Two cards cant be clubbed.
• Not valid on products on discount or offer

17. 17The Chemists India Trusts TM
Special Alliance: Citibank & ICICI
We have a Tie Up with
CITIBANK
10% Cash Back on bill Value of Rs 1000/- or above…
Offer valid for FMHG,GNC & Guardian brands.
Not applicable for FMCG products.
*Remove the current Tent Card, You will receive the new tent card.
ICICI
Their credit / debit card members would get a “10% discount on GNC,
& Guardian Brands”
Two External Card Types in Masters named as “CITI” and “ICICI” have
been created (as shown in next slide).
The discount has to be given manually by selecting the categories.
Kindly note system will not take the discount by default.

18. 18The Chemists India Trusts TM
Special Alliance – Freecharge.in & SBI Credit Card
10% Off coupon on Purchase of Rs 500 from
Guardian Pharmacy to all online mobile recharge
customers of Freecharge.in
Line discount
We have tied up with SBI Credit card which
allows their customer to get 10% discount on
the bill amount of Rs. 500/- & above

19. 19The Chemists India Trusts TM
American Express Card 10 time reward Points
All American Express Cardholder will earn 10 Times
Reward pints while shopping at Guardian Pharmacy
& Paying by American Express Card.
System will automatically calculate the reward point
& nothing need to be done at the time of Billing.

20. 20The Chemists India Trusts TM
System Implementation

21. 21The Chemists India Trusts TM
- Guardian Stand at stores - Planogram
- Choose & Save Stand – Product Placement
- New Product Launch
Private Label

22. 22The Chemists India Trusts TM
Guardian Stand (at select stores)
Soaps (Almond milk & saffron, Lavender & ylang
ylang & orange & lemon grass).& Shaving Brush
Xtracare Calamine , Xtracare Neem face wash,
Xtracare soft cotton balls, Apricot,/papaya scrub.
Xtracare Gulab Ark, Xtracare Body Wash, Xtracare
Shampoo & Xtracare Handwash
Juices
This stand is placed at 9 stores. Kindly
display the products accordingly. Also place
the offer related wobblers on the products.

23. 23The Chemists India Trusts TM
Guardian Stand (at select stores)
Himalaya Facewash
Natures Essence
Aloe vera gel
Lactocalamine
Himalaya Hand
Sanitizer
Xtracare Neem Facewash
Xtracare Aloe vera gel
XtraCalamine
Xtracare Hand Sanitizer

24. 24The Chemists India Trusts TM
Guardian New Product Launch – Vitality
Xtravital Eye Health MRP – Rs 299
Product Highlights
•Prevents Macular Degeneration
•Essential Nutrients for Normal Vision
New Pack Xtravital Men / Women Health
MRP – Rs 225 Each
Product Highlights
•Reduces Stress
•Boosts Immune System
•Provides Essential Vitamins & Minerals

25. 25The Chemists India Trusts TM
Guardian New Product Launch – Personal Hygiene
Ear Buds Pack of 200 - MRP - 65
Product Highlights
•100% cotton.
Ear Buds Pack of 100 - MRP - 40
Product Highlights
•100% cotton.

26. 26The Chemists India Trusts TM
Guardian New Product Launch – Weight Loss
Xtraslim Acai Berry - MRP Rs 1999
Product Highlights
•Natural Fat Loss Supplement
•Eliminates Toxins
Xtraslim Fat Burner - MRP Rs 1499
Product Highlights
•Dietary Supplement
•Help in Loss of Fat

27. 27The Chemists India Trusts TM
Guardian New Product Launch - Ayurveda
Product Highlights
•Anti Bacterial
•Reduces cholesterol
XtraVeda Neem
MRP Rs 90
XtraVeda Tulsi
MRP Rs 90
XtraVeda Garlic
MRP Rs 90
Product Highlights
•Natural Blood Purifier
Product Highlights
•Build Immunity
•Prevent Cough &
Cold

28. 28The Chemists India Trusts TM
SWITCH
Trying to quit smoking but the craving gets you back. Try
Guardian Switch Electronic Cigarette, which is nicotine free
and gives you the tactile delight of smoking.
Product Highlights
•Contains patented Pro-Lung formula
•Has super antioxidant like epigallocatechin gallae (EGCG) a
major active compound in green tea and peppermint oil
•Neutralises build up of free radicals and toxins in the lungs,
accumulated through years of smoking
Guardian New Product Launch - Quit Smoking
MRP - 375

29. 29The Chemists India Trusts TM
Guardian New Product Launch – Quit Smoking
SWITCH Herbal Cigarette
Trying to quit smoking but the craving gets you back. Try
Guardian Switch Electronic Cigarette, which is nicotine free
and gives you the tactile delight of smoking.
Product Highlights
•Contains herbal Ingredients formula
•Zero Tobacco
•Neutralizes build up of free radicals and toxins in the lungs,
accumulated through years of smoking
MRP - 75

30. 30The Chemists India Trusts TM
Guardian New Product Launch – Health
Xtraveda Honey MRP – Rs 140
100% Natural
Farm Honey
Xtraveda Honey & Lemon MRP – Rs 180
100% Natural
Farm Honey

31. 31The Chemists India Trusts TM
Guardian New Product Launch - Vitality
Xtraveda Shilajeet MRP – Rs 199
•Powerful antioxidant that restores strength, energy and vitality in men
and women
•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda
•Regular use diminishes weakness, rejuvenates cells and helps gain
youthful vigour
•Recommended as a general tonic for a wide range of health
conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary
infections
Xtraveda Safed Musli Tone MRP – Rs 799
•Contains 25 vitamins, minerals and antioxidants which nourish health
and enhance immunity in men and women
•Works as an effective anti-ageing treatment and restores youthful
vigour
•Improves strength and stamina and enhances well being

32. 32The Chemists India Trusts TM
Xtravital Heart Health MRP – Rs 650
•Improves heart muscle functioning
•Manages blood pressure in people with hypertension
•Boosts overall immune functions
Xtravital Joint Health MRP – Rs 770
•Repairs and rebuilds cartilage
•Maintains integrity of joints
•Promotes joint mobility and flexibility
Guardian New Product Launch - Vitality

33. 33The Chemists India Trusts TM
- Overview of Q1 – 2014-15 Edition
Guardian Health Chronicle
GHC

34. 34The Chemists India Trusts TM
Guardian Health Chronicle
Now Priced at Rs 30/copy
Guardian Health Chronicle - April to June Month

35. 35The Chemists India Trusts TM
Guardian Health Chronicle would be given FREE for Rs 300/- & above.
Guardian Health Chronicle - April to June Month
Kindly distribute all GHC magazines in the respective quarter only & finish the left
stock in last few days by giving to your valuable customers.
Guardian Switch GNC Mega MenCover Page

36. 36The Chemists India Trusts TM
Thank You