We Guardian Feb'15

1. 1The Chemists India Trusts
TM
Feb 2015

2. 2The Chemists India Trusts
TM
Index
Feb OffersOffer of the Month
Senior citizen programLoyalty Program
1.Jet Airways Rewards 2. ICICI 10% discount
3.American Express 10 time reward Point
4. Freecharge.in. 5. TMC(Texas Medical Concierge)
Special Alliance
Product GuidePrivate Label
Oct–March 2014-15 Issue
GHC

3. 3The Chemists India Trusts
TM
- Mega Offer
- Bundle/Discount Offers
- Other Offers
Offers of the month.

4. 4The Chemists India Trusts
TM
Mega Offer – GNC Promotion
GNC Promotion Construct
BUY 2 GNC PRODUCTS & GET FLAT 25% DISCOUNT (MRP OF TWO PRODUCTS SHOULD BE MORE
THAN Rs 998)
BUY 1 GNC PRODUCTS & GET 20% DISCOUNT
Promotion Applicable for GNC Gold Card Members only
Validity – 1st – 28th Feb’15
50% discount on GNC Gold card membership fee & Renewal Fee
GNC GOLD CARD ANNUAL FEE – Rs 500
GNC GOLD CARD RENEWAL FEE – Rs 250
Validity 1st – 28th Feb’15
BUY MORE SAVE MORE
(1st– 28th Feb’15)

5. 5The Chemists India Trusts
TM
Buy 2 Get
Hand Sanitizer
Free
Guardian Xtracare Neem
Face Wash 100ml
Attractive Offers- Guardian Pvt. Label
Offer Price
Rs. 180/-
Guardian Xtravital
Bone Health Tab 1x60
Offer Price
Rs. 189/-
Guardian Honey and
Lemon 400gm
Offer Price
Rs. 59/-
Guardian Xtracare
Shampoo Aloe Vera 200ml
Buy Any 3
Get 1 Free
Guardian Xtracare
Soaps125 gm
Offer Price
Rs. 169/-
Guardian Honey
400gm

6. 6The Chemists India Trusts
TM
Attractive Offers- Guardian Pvt. Label
Buy 2 @
Rs. 110/-
Guardian Xtracare Cold
Cream 100gm
Offer Price
Rs. 75/-
Guardian Xtracare
Handwash With lemon
500ml
Offer Price
Rs.59/-
Guardian Xtracare
CottonBuds (200
Sticks/400Swabs) 1x200
Offer Price
Rs. 139/-
Guardian Xtracare Body
Wash Green Apple 500ml

7. 7The Chemists India Trusts
TM
Other Offers- Guardian Pvt Label
1. The Buck Stops Here, MRP Rs.499/- , Offer Price Rs.249/- , 50 % OFF
2. The Corner Office, MRP Rs.195/-, Offer Price Rs.156/- , 20% OFF
3. Guardian Xtramuscle 100% Whey Protein (Chocolate & Vanilla) 2lb
MRP Rs.2499/-, Offer Price Rs.2249/- ,Save Rs.250/-
4. Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 lb,
MRP Rs.1799/-, Offer Price Rs.1619/- ,Save Rs.180/-
5. Guardian Xtramuscle Weight Gainer 1800 Chocolate 2 lb,
MRP Rs.999/-, Offer Price Rs.899/- ,Save Rs.100/-
6. Guardian Xtramuscle 100% Whey Protein (Chocolate) 1lb
MRP Rs.1499/-, Offer Price Rs.1399/- ,Save Rs.100/-
7. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 30% Off

8. 8The Chemists India Trusts
TM
Attractive Offers- FMHG
10% DISCOUNT
Omron Automatic B. P. Monitor ( HEM-7117) 1s
Omron Automatic B. P. Monitor ( HEM-7121) 1s
Amron Backrest Right Posture Executive
Therma Kool Reusable Hot/Cold Gel Pack 6x10 & 8.5x10.5 1s
Therma Kool Reusable Hot/Cold Gel Pack (8.5 x 10.5) 1s

9. 9The Chemists India Trusts
TM
GNC Offers
1. GNC Thermoburst Cap 1x90
MRP - Rs 3149/- , OFFER PRICE – Rs 2362/-, 25% OFF
2. GNC Mens Arginmax Tab 1x90
MRP - Rs 3149/- , OFFER PRICE – Rs 2204/- , 30% OFF
3. GNC Triple Ginseng Cap 1x90
MRP - Rs 2549/-, OFFER PRICE – Rs 1784/- , 30% OFF
4. GNC Total Lean Tab 1x60
MRP - Rs 2549/-, OFFER PRICE – Rs 1784/- , 30% OFF
5. GNC Triple Strength Fish Oil SoftGel 1X60
MRP - Rs 3449/- , OFFER PRICE – Rs 2587/- , 25% OFF

10. 10The Chemists India Trusts
TM
FMCG Offers
1. 5% OFF On “Baby Diapers-Pampers, Huggies and MamyPoko”
2. Buy 1 Get 1 with VLCC Coco Butter Body Lotion – 200ml
3. Buy 1 Get 1 with Nexcare Waterproof Bandages 1x5
4. Offer Price @ 199/- for Zuska Deo All Range 150ml
5. Get Free Zuci Hand Sanitizer 30 ml free worth Rs-40/- With Zuska Foot Spray Foot
soul Antiperspirant 150ml
6. Flat 25% off on MRP Lakme Clean Up Face Wash/Scrub/Face Mask- 50gm/100gm
7. Flat 10% off on MRP Feel Free Adult Diapers

11. 11The Chemists India Trusts
TM
FMCG Offers
8. Get Free Loofa or 100ml Shower Gel with Fiama Di Wills Shower Gel All Range
250ml
9. Buy 2 @ 298 & Save Rs. 62 on Engage Deo Combo Set Men & Women 2x165ml
10. Flat Rs. 20/- Off on Nivea Deodrant All Range Men & Women
11. Flat Rs. 15/- Off on Nivea Lip Care All Range
12. Upto Rs. 31/- OFF on Delmonte Olive Oil 100ml/200ml/500ml
13. Offer Price @ Rs.45/- for Zuci Natural Care Wet Wipes ALL Range

12. 12The Chemists India Trusts
TM
Product Catalogue – Offers of Feb’15
Laminated copy of the XtraValu Catalogue will be send to each store,
Keep it at the POS Counter & Inform customers about offers

13. 13The Chemists India Trusts
TM
Focus Category of the Month-
Immunity & Season change, Asthma,
Bone & Joint Care &Weight Management.
Guardian Care Zone & POS should feature the above
mentioned products.
Guardian Care Zone & POS Display
1. Inhalers
2. Guardian Joint Health
3. GNC Calcium Citrate
4. GNC Bone & Joint Health
5. GNC Thermoburst
6. GNC Total Lean
7. Guardian Tulsi Giloy Syrup

14. 14The Chemists India Trusts
TM
- Senior Citizen New Enrolment Process
- Offers for Sr.Citizen, Free Reminder Service, Process
Loyalty Program.

15. 15The Chemists India Trusts
TM
Senior Citizen Card-New Enrolment Process
We have introduced New Enrolment Process for Senior Citizen Card Members.
Now, Senior Citizens (60 years & above) can get their membership card
on the spot & the applicable Discount from 1st Purchase itself.
Valid Documentation:
1) D/L, Pan Card, Passport, Aadhar Card, Voter ID or any Govt. provided ID
proof
2) Latest prescription not older than 3 months (Optional)

16. 16The Chemists India Trusts
TM
Senior Citizen Card-New Enrolment Process
HOW TO ENROL?
Senior Citizen (60years & above) Walk-ins to your store & purchase anything, he is
eligible to be enrolled in Guardian Senior card program.
The customer needs to fill up the Senior Citizen enrolment form (with all the details
marked with asterisk) duly signed accepting the Terms & conditions of the program &
provide a copy of valid age proof along with latest doctor’s prescription.
He will be provided with the pre-activated Senior Citizen card for FREE with Lifetime
Validity & he/she can get the applicable discount (10.1% Discount on Chronic
Medicines except DPCO & Guardian Brands) with the first purchase itself.
The store will send the documents within 7 working days to HO either hard copy or
soft copy. The backend team will check the documentation, approve the eligible cards
& will deactivate the cards, in case, if the documentation is not received within
the agreed TAT or it doesn't meet the eligibility criteria.
The store needs to update L-info on regular basis so that the issued cards gets
reflected across all stores.

17. 17The Chemists India Trusts
TM
Sr. Citizen - Free Reminder Service (FRS)

18. 18The Chemists India Trusts
TM
FRS & Sr. Citizen Program Collaterals
10.1% discount on Prescription Medicines
(Non-DPCO).
We will communicate the Offer to our
Senior Citizen members through:
• Ad in Guardian Health Chronicle
• Email & SMS Blast

19. 19The Chemists India Trusts
TM
FRS Process - System Implementation

20. 20The Chemists India Trusts
TM
- Jet Privilege Earn JP Miles while shopping with Guardian
- ICICI Card members get 10% discount.
- FreeCharge.in
- TMC (Texas Medical Concierge)
- American Express 10 Time Reward Points
Special Alliances

21. 21The Chemists India Trusts
TM
Special Alliance : Jet Airways
Jet privilege customers would earn JP Miles when
they shop at Guardian Pharmacy.
Kindly note:
• Customer can either earn JP Miles or XtraValu
points. Two cards cant be clubbed.
• Not valid on products on discount or offer

22. 22The Chemists India Trusts
TM
Special Alliance: ICICI
We have a Tie Up with
ICICI
Their credit / debit card members would get a “10% discount on GNC,
& Guardian Brands”
External Card Types in Masters named as “ICICI” have been created (as
shown in next slide).
The discount has to be given manually by selecting the categories.
Kindly note system will not take the discount by default.

23. 23The Chemists India Trusts
TM
Special Alliance – Freecharge.in & TMC
10% Off coupon on Purchase of Rs 500 from
Guardian Pharmacy to all online mobile recharge
customers of Freecharge.in
Line discount
15% Off on GNC Products for TMC card holders

24. 24The Chemists India Trusts
TM
American Express Card 10 time reward Points
All American Express Cardholder will earn 10 Times
Reward pints while shopping at Guardian Pharmacy
& Paying by American Express Card.
System will automatically calculate the reward point
& nothing need to be done at the time of Billing.

25. 25The Chemists India Trusts
TM
System Implementation

26. 26The Chemists India Trusts
TM
- Product GuidePrivate Label

27. 27The Chemists India Trusts
TM
Guardian Product Range – Vitality
Xtravital Eye Health MRP – Rs 299
Product Highlights
•Prevents Macular Degeneration
•Essential Nutrients for Normal Vision
New Pack Xtravital Men / Women Health
MRP – Rs 225 Each
Product Highlights
•Reduces Stress
•Boosts Immune System
•Provides Essential Vitamins & Minerals

28. 28The Chemists India Trusts
TM
Guardian Product Range – Personal Hygiene
Ear Buds Pack of 200 - MRP - 65
Product Highlights
•100% cotton.
Ear Buds Pack of 100 - MRP - 40
Product Highlights
•100% cotton.

29. 29The Chemists India Trusts
TM
Guardian New Product Launch - Ayurveda
Product Highlights
•Anti Bacterial
•Reduces cholesterol
XtraVeda Neem
MRP Rs 90
XtraVeda Tulsi
MRP Rs 90
XtraVeda Garlic
MRP Rs 90
Product Highlights
•Natural Blood Purifier
Product Highlights
•Build Immunity
•Prevent Cough &
Cold

30. 30The Chemists India Trusts
TM
SWITCH
Trying to quit smoking but the craving gets you back. Try
Guardian Switch Electronic Cigarette, which is nicotine free
and gives you the tactile delight of smoking.
Product Highlights
•Contains patented Pro-Lung formula
•Has super antioxidant like epigallocatechin gallae (EGCG) a
major active compound in green tea and peppermint oil
•Neutralises build up of free radicals and toxins in the lungs,
accumulated through years of smoking
Guardian New Product Launch - Quit Smoking
MRP - 375

31. 31The Chemists India Trusts
TM
Guardian New Product Launch – Health
Xtraveda Honey MRP – Rs 190
100% Natural
Farm Honey
Xtraveda Honey & Lemon MRP – Rs 210
100% Natural
Farm Honey

32. 32The Chemists India Trusts
TM
Guardian Product Range - Vitality
Xtraveda Shilajeet MRP – Rs 199
•Powerful antioxidant that restores strength, energy and vitality in men
and women
•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda
•Regular use diminishes weakness, rejuvenates cells and helps gain
youthful vigour
•Recommended as a general tonic for a wide range of health conditions
like asthma, rheumatoid arthritis, piles, diabetes and urinary infections
Xtraveda Safed Musli Tone MRP – Rs 799
•Contains 25 vitamins, minerals and antioxidants which nourish health
and enhance immunity in men and women
•Works as an effective anti-ageing treatment and restores youthful
vigour
•Improves strength and stamina and enhances well being

33. 33The Chemists India Trusts
TM
Xtravital Joint Health MRP – Rs 770
•Repairs and rebuilds cartilage
•Maintains integrity of joints
•Promotes joint mobility and flexibility
Guardian Product Range - Bones & Joints

34. 34The Chemists India Trusts
TM
- Overview of Oct–March 2014-15 Edition
Guardian Health Chronicle
GHC

35. 35The Chemists India Trusts
TM
Guardian Health Chronicle - Oct-March 2014-15
Guardian Health Chronicle
NOW A
HALF YEARLY
MAGAZINE

36. 36The Chemists India Trusts
TM
Guardian Health Chronicle would be given FREE for Rs 300/- & above.
Guardian Health Chronicle - Oct-March 2014-15
Kindly distribute all GHC magazines in the respective half yearly period only & finish
the left stock in last few days by giving to your valuable customers.
Guardian Shilajeet GNC Mega MenCover Page

37. 37The Chemists India Trusts
TM
Thank You