3. INTRODUCTION
myhobbymyholiday.com is a
brand new online travel agency
specializing in seasonal
activity based holidays on the
beautiful Greek island of Kos.
We offer courses in sailing,
photography, yoga, art, Greek
cooking, wine- making and
many more…
Our company can also arrange
flights, accommodation, hire
cars and any extras our clients
require.
4. Our online website is
user friendly and can be
viewed in several
different languages.
5. MARKET RESEARCH
No
Competition
• . Our research shows there are
no other online or locally based
businesses offering activity
holidays in Kos. We are the
first…
• Our target customers will be
independent and spirited
individuals, couples, families
and groups interested in
recreational and sporting
activities.
6. BUSINESS MODEL
HOW WILL WE ADVERTISE?
Our Internet website and app for
mobile phones and media
devices.
Placing adverts on sports and
recreational web pages.
Using social media outlets such
as Facebook and Twitter to share
promotions and latest news.
Joining Trip Adviser to generate
positive reviews.
Through regular blogs and video
vlogs of courses and activities.
Advertising and promotion will be
focused in the following areas:
----------------------------------------
7.
Clients book through
our website and pay
online
Our company books
all local courses and
extras at a reduced
rate and then takes
our commission from
each sale.
Clients arrive , we
ensure all is well and
provide any
necessary
assistance .
How our business will
operate…
BUSINESS OPERATION
8. START UP BUSINESS EXPENSES
Legal 2,000
Advertising 2,000
Rent 500
Insurance 400
Wages 2,000
Other
TOTAL
3,000
9,900
EURO
