The document discusses the importance of whole chain traceability in improving information sharing across different sectors and supply chains, emphasizing the need for innovative solutions similar to the Kobayashi Maru test from Star Trek. It highlights various companies and technologies involved in enhancing user experience and data sharing, particularly focusing on big data applications and mobile capabilities. Furthermore, it mentions the role of partnerships and trust in developing effective traceability systems, alongside references to significant industry figures and resources.

1. Whole Chain Traceability™
WHOLE CHAIN TRACEABILITY CONSORTIUM
&
THE NEED TO IMPROVE ONE-UP/ONE-DOWN
INFORMATION SHARING

2. Lot number: ZPIK7G
THE COMPANIES TOOK PRECAUTIONARY
STEPS AS THEY AWAITED TESTING RESULTS
FROM FEDERAL REGULATORS…
??

3. StarTrek
INSPIRATION...OUTSIDE THE BOX

5. The Kobayashi Maru
 The Kobayashi Maru is a test in the fictional universe
of Star Trek.
 Starfleet training exercise designed to test the character of
cadets in the command track at Starfleet Academy.
 The test's name describes a no-win scenario
 Solution involves redefining the problem (Outside the box).

7. Improving information sharing
Facebook One-up / One-down+
 Xerox  Design
 Apple  Development
 Microsoft
 Application
 Oracle
 SaaS, Cloud
 Salesforce.com
 Social Network
 My Space
 ($580M, Redesigns $35M)
 Google+

8. Design
INCENTIVES:
PRIVACY, SHARING, TRUST,
SUSTAINABILITY

9. Incentives Throughout
 Privacy, Sharing, Trust… Neutrality!
 PMP…prescription monitoring program – Seattle Times
 “Not even out of the gate, the PMP program is running into trouble”
 Its not that doctors and pharmacists hate it – many lobbied for. But
were assured, with law, that they wouldn’t have to pay for it.
 Different supply chains, different challenges
 Big guys / Little guys
 Wal-Mart – EDI
 Internationally different incentives too…
 US / EU / Asia / Brazil

10. Big Data / Walmart Brazil
Tracing Beef From Farm to Store. Interesting Product Traceability application
requiring Big Data scale for effectivity. http://youtu.be/CDGZIP1nrxY

11. Sustainability
Employee Bad Peanut
Shopper
Processor
Retailer
FDA Brand
Food
Consumer Consumer
w/o with
Info=( Info=)

12. Development
USER EXPERIENCE

13. Granular Data Model
 Multi-tenancy with Multilevel security (MLS)
 US Naval Research Lab / Zynga
 D.RichardHipp, SQLite3, Ruby on Rails, MLWeb
 100 pct test coverage!
 Data Model – Pardalis granular
 MT database capable of MLS
 Flexible Traceability / Metadata driven UI
 Bottom Line
 Number of little databases can be hosted into Facebook scale
 Couchbase, Cloudant
 Differences! The philosophical split @mlmilleratmit

14. Scaling User Experience
 Elastic scaling capabilities
 AWS / Azure / GAE / Rackspace
 Neutral Ground
 Build trust for sensitive data store via Universities / WCTC /
trusted clouds
 Expedia / Cassandra
 price book (2 billion) wide rows are not always bad (8:1 ratio)
 http://slidesha.re/vxlErt
 Mobile
 Provision convenient user experience in real-time
 HTML5 / iPhone / Android

15.  User Experience
Development  Web Dev NOT Windows Dev
 Beautiful design practices for
communication and viral adoption
 Twitter API
 Explorable, Predictable, Consistent
 Alex Payne @al3x / cs547 HCI Stanford
 http://youtu.be/VVovVjT_H8A
 Developers
 Productivity 10:1
 License cost vs. Open source 8:1
 Lines of code, Neo4j 25:1

16. Software architecture priorities evolved
Image: Barbara Agnew

17. Application
SOCIAL ENTERPRISE

18. Persuasive Application Adoption
 Minimum Viable Product (MVP)
 The Lean Startup by Eric Ries
 Version of a new product which allows a team to collect the
maximum amount of validated learning about customers
 http://lean.st/
 Make it easy for others to adopt your API
 Open Source reference application
 Push source code to GitHub (Social Coding)
 Sponsor Hackathons / StartupWeekend

19. Cloud Application: Partnership model
Enterprise Consumer
capture Trusted mobile
apps researcher apps
Trust and Provenance
Granular Food Granular
information safety information
engine analytics engine
Traceability data store - Neutral ground

20. Improving
one-up/one-
down
information
sharing?
Few software or
logistics companies are
Internet companies!

21. The Social
Revolution Has
Just Begun.
Esteban Kolsky
Hype cycle anticipates the
trajectory for technology
evolutions.
Gillmor Gang
cloudblog.salesforce.com

22. Powered by big data

23. The Sports Brain Injury
Epidemic
Chris Owusu, sustains 3rd
concussion. Won’t be back
for Fiesta Bowl!
Microsoft Corporation
partners with X2IMPACT
to provide Windows Azure
Cloud Computing
infrastructure to store,
process, and distribute
head impact data in real
time.
Jim Mora CMO Former
Seahawks / now UCLA
head coach. I2IMPACT / AZURE

24. Improving one-up / one-down
information sharing
LASER FOCUS ON THE USER EXPERINCE
NEUTRALITY, API, REFERENCE APPS.
ENTERPRISE CONNECTED CONSUMERS VIA
POLYGLOT TECHNOLOGIES.

25. References
 By Clive Boulton
 Product strategist, designer, and solution architect
 http://about.me/cliveboulton
 For Whole Chain Traceability™
 Catalyzed by Steve Holcombe, CEO, Pardalis
 http://www.pardalis.com
 Trademarks
 Trademarks belong to their respective owners herein
 Credits due to all linked works