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MattJimison
WebContentManagementwith
SharePoint2013
About me Name: Matt Jimison
Company:
Title: Delivery Manager
Location: Indianapolis, IN
Blog: http://www.mattjimison.com/blog/
Twitter: @mjimison
Have you used SharePoint for an internet site in the past?
How was your experience? Where did the tool fall short?
Real sites.
Built on SharePoint.
Manage once.
View multiple ways.
Internet Licensing*
SharePoint 2010
Per Server License (5K MSRP)
Per Server Internet-Facing License (42K MSRP)
4 Server Example: 185K
SharePoint 2013
Per Server License (7K MSRP)
Per Server Internet-Facing License (0 MSRP)
4 Server Example: 28K
SharePoint 2013 Savings
$157,000
* - Estimate only. Does not include hardware costs, OS costs, or SQL Server costs
“Don’t be surprised if SharePoint starts hitting
that top-right Gartner Magic Quadrant for Web
Content Management; watch out OpenText,
Autonomy, Oracle, SDL, SiteCore and FatWire.”
CMSWire
SharePoint 2013 SEO Improvements
SEO Features (Out of the Box)
Friendly and Localizable URLs (no 301 redirect on homepage)
Multiple URLs per Page
On-Page SEO (Meta Descriptions and Keywords)
SEO-Friendly HTML (DIV over Table, H1, etc…)
Auto-Generated Sitemap
Robots.txt GUI Editing
Search Webmaster Association
See it.
Ask questions.
SharePoint 2013 Design Improvements
Design Improvements (Out of the Box)
Design Manager (HTML5, CSS, JavaScript Skills Only)
Design Packages
Device-Specific Targeting
Responsive Web Design
Search WebPart
See it.
Ask questions.
SharePoint 2013 Authoring Improvements
Authoring Improvements (Out of the Box)
Paste From Word
Image Renditions
Cross Site Publishing
Automated Translations
Metadata-Driven Navigation
Built-In 404 Page
See it.
Ask questions.
Questions.
Resources
http://www.cmswire.com/cms/customer-experience/sharepoint-2013-consolidates-its-position-as-a-mainstream-
web-cms-player-016557.php
http://technet.microsoft.com/en-us/library/jj219688(v=office.15).aspx
http://video.ch9.ms/sessions/spc/2012/SPC019_Levitz.pptx
https://www.youtube.com/watch?v=OobHabiE_fA
http://technet.microsoft.com/en-us/library/ee476993(v=office.15).aspx
http://responsivesharepoint.codeplex.com/
http://bootstrapsharepoint.codeplex.com/
http://builtwith.com/
http://blog.mastykarz.nl/
http://timkadlec.com/2012/04/media-query-asset-downloading-results/
Speaker Feedback: SPSCSM.COM

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Wcm sp-2013

Editor's Notes

  1. - Updating banners and highly styled call to action touts without the need to know HTML - creating new sub pages using a template for the layout and a library highly styled reusable HTML content - having an intuitive way to enforce good SEO practices - be able to create URL aliases and redirects - easily saving content for future reuse   - having a library of widgets (webparts) templates based on the type of content and that layout the content in different ways  - be able to filter content based on keywords or predefined classifications (e.g. show all events or news on this page for only this product) - updating global and interior navigation - created microsites for specific marketing campaign that includes call to action (sign up to download, sign up to schedule a free assessment, etc.) - ability to create custom forms to capture leads (e.g. sign-up to download, newsletter subscription, etc.) - audience targeting of content based on referring URL - Ability to embed video - ability to upload, crop, and save/repurpose images - Google Analytics - making the site mobile friendly  
  2. - Updating banners and highly styled call to action touts without the need to know HTML - creating new sub pages using a template for the layout and a library highly styled reusable HTML content - having an intuitive way to enforce good SEO practices - be able to create URL aliases and redirects - easily saving content for future reuse   - having a library of widgets (webparts) templates based on the type of content and that layout the content in different ways  - be able to filter content based on keywords or predefined classifications (e.g. show all events or news on this page for only this product) - updating global and interior navigation - created microsites for specific marketing campaign that includes call to action (sign up to download, sign up to schedule a free assessment, etc.) - ability to create custom forms to capture leads (e.g. sign-up to download, newsletter subscription, etc.) - audience targeting of content based on referring URL - Ability to embed video - ability to upload, crop, and save/repurpose images - Google Analytics - making the site mobile friendly  
  3. - Updating banners and highly styled call to action touts without the need to know HTML - creating new sub pages using a template for the layout and a library highly styled reusable HTML content - having an intuitive way to enforce good SEO practices - be able to create URL aliases and redirects - easily saving content for future reuse   - having a library of widgets (webparts) templates based on the type of content and that layout the content in different ways  - be able to filter content based on keywords or predefined classifications (e.g. show all events or news on this page for only this product) - updating global and interior navigation - created microsites for specific marketing campaign that includes call to action (sign up to download, sign up to schedule a free assessment, etc.) - ability to create custom forms to capture leads (e.g. sign-up to download, newsletter subscription, etc.) - audience targeting of content based on referring URL - Ability to embed video - ability to upload, crop, and save/repurpose images - Google Analytics - making the site mobile friendly