This document provides information for corporate partners who support SSAFA, the Armed Forces charity. It begins by thanking readers for choosing to support SSAFA and outlines that their help allows SSAFA to provide life-changing services to the Armed Forces community. The guide then provides information on SSAFA's history and services, ideas for different types of corporate support like fundraising, events and volunteering. It also offers suggestions on promoting corporate partnerships with SSAFA.

1. CORPORATE
SUPPORT
GUIDE 2016

2. Thank you for choosing to support SSAFA!
We’re really grateful that you’ve decided to
support SSAFA – without your help we would
not be able to provide the life changing
services that we offer to our Armed Forces and
their families.
We appreciate the time and effort you give to
helping our Armed Forces Family and in return
we are here to support your activities. This
guide will give you some helpful tips and ideas
for planning and making the most of your
relationship with us.
3 | Corporate support guide 2016 About SSAFA
Aboutthisguide
About SSAFA
Why choose SSAFA?
Fundraising
Company support
Events
Volunteering
Promoting the Partnership
We are the oldest national military charity
We have been supporting our Armed Forces and their families for over
130 years. Demand for our services is greater than ever. Last year we
helped over 57,000 people through our charitable services, which
equates to 160 people every day. We provide support through four key
services; Welfare advice and support, Specialist services, Health and
Social Care services and Housing.
We provide lifelong support to those who are serving, or have served, in
the British Army, the Royal Navy and the Royal Air Force and their
families, regardless of length of service.
We focus on Forces families and put them at the heart of what we do.
We have developed services to meet their specific needs, such as Support
Groups for Bereaved Families, short breaks for children with disabilities
and welfare advice and support in the local community.
Our 7,000 volunteers play a central role in delivering our services
which means we can ensure every pound we receive is used as
efficiently as possible.
2 | Corporate support guide 2016 About this guide
CONTACT THE CORPORATE TEAM
EMAIL corporate@ssafa.org.uk
AboutSSAFA
WHO WE
HELP
03
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Contents

3. Our Corporate partners each
bring different values to enhance
and allow us to continue to deliver
our work. We have a range of
corporate supporters across
sectors and have retained a
significant number of long-term
strategic partners. We believe this
is because we can offer:
• Dedicated Account Manager,
who has experience in working
closely with corporate partners
to create bespoke marketing,
fundraising and volunteering
materials aligned to your
brand values.
• A structured partnership plan.
SSAFA will create a clear set of
objectives, targets and timelines
to provide a framework for the
partnership and allow you to
review and plan ahead.
• National organisation with a
strong local presence. SSAFA has
both a centrally located
fundraising team and six regional
Managers who are available to
provide support with the
partnership across the UK and
throughout our 92 branches.
• Engaging your employees.
We believe that successful
partnerships must include
something for everyone, whatever
£50
Will cover the costs of a
caseworker to assess a
beneficiary’s emotional, practical
and financial needs.
£100
Could allow us to feed and
provide safe, sheltered
accommodation to a homeless
ex-service person.
£300
Could pay for a family to stay at
one of our two Norton Homes for
a night, while visiting their injured
loved one.
£500
Could cover the cost of training a
volunteer mentor. SSAFA’s
mentoring Service is completely
free of charge and open to
members of the Forces struggling
with transition.
£1,000
Could buy a stand aid that helps
with assisting residents to
mobilise at our St Vincent’s Home
for veterans.
£3,000
Will allow one family to attend the
Bereaved Family Support Group
for 1 year. SSAFA’s Support
Groups are free to any member of
a service family dealing with loss
or struggling to cope with an
injured loved one.
£12,000
would cover the annual cost
of our Adoption Preparation
Group which we run four times a
year. With additional funding we
could run more groups, thus
enabling more people to benefit
from our services as a registered
Adoption Agency.
Howyourmoneymakesadifference
4 | Corporate support guide 2016 Why choose SSAFA? 5 | Corporate support guide 2016 How your money makes a difference
WhychooseSSAFA?
their age, skills or location. We
have a recognised event
programme and event materials
to ensure that everyone can get
involved in our campaigns and to
help encourage teamwork and
boost staff morale.
• Publicising the partnership. We
would be delighted to publicise
our partnership and celebrate
success together, we have a
growing online community and
we also communicate regularly
through our SSAFA e-news and
website channels. We know a key
part of keeping your employees
and customers motivated is to
keep them up to date. Our skilled
professionals can provide eye
catching materials and tangible
impact reports to highlight the
importance of your support.
• Spread the word. We
understand the importance of
sharing your support with your
clients or suppliers and SSAFA
host a series of high profile events
across defence and non-defence
sectors where you can network
and make new connections.
PLEASE GET INVOLVED, TO
HELP US MAKE A DIFFERENCE
TOGETHER!
At SSAFA, we play an important role in ensuring that our
Armed Forces, veterans and their families can depend
on us for support now and for the rest of their lives.

4. Fundrasing
Fundraising Ideas
Corporate Big Brew Up
Hold a company Big Brew Up in the
office! From a Mad Hatters tea
party to a Royal afternoon tea, add
a theme or incorporate a bake off.
Usually held during Armed Forces
week but can be organised any
time of year. [More information
about the campaign here
www.ssafa.org.uk/big-brew-up/
bbu-locations.
SSAFA Big Collection
SSAFA’s next ‘Big Collection’
will take place 7th-14th May 2016.
During this campaign we secure
permits at designated retail
outlets or train stations across
the UK for one week only. We
invite our corporate partners to
volunteer to help raise awareness
and fundraise for us on the ground
in locations near to their office
or home.
Camo Day
Have a sponsored Camo day,
dress up in army camouflage
and make your office your
new barracks.
Organising own events
Alternatively employees can
organise their own fundraising
events in aid of SSAFA at a time
and place suited to them. Ideas
include; activities in your local
sports club, street collection,
quizzes and raffles.
Challenge Events
Places are available to fundraise for
SSAFA by taking part in one of our
challenge events, which include our
own cycling rides as well as places
in marathons, other running events
and endurance events. Our latest
list of events is here www.ssafa.org.
uk/fundraise/challenge-events
Ride To the Somme
31 August - 4 September
We are planning an exciting
‘Ride to the Somme’ in August 2016
to commemorate the 100th
anniversary of The Somme.
This will involve re-forming the
WW1 Cycling Battalions who will
ride to the Thiepval Memorial in late
August 2016. Places are available to
participate for SSAFA.
www.ridetothesomme.org.uk
Ride of Britain
21 - 25 September
Now in its tenth year, SSAFA’s
flagship ride begins from the Palace
of Holyrood House in Edinburgh
and finishes in Central London.
SSAFA provide all logistical support
including subsistence and
accommodation for the duration of
the ride. Places are available at £150
per person, with a minimum
sponsorship target of £1300
Victory Ride this 100 mile ride will
take place across the South of
England, finishing at HMS Victory
in Portsmouth, in June 2016.
For more information please
contact teamssafa@ssafa.org.uk
7 | Corporate support guide 2016 Fundrasing
We can create a bespoke
event to put you through
your paces! Please contact
corporate@ssafa.org.uk

5. 8 | Corporate support guide 2016 Fundraising
Companysupport
How companies can
support their employees
Employer matched giving
Consider match funding your
departments fundraising or
individuals who raise the most.
What is Payroll Giving?
Payroll Giving, also known as Give
As You Earn or Workplace Giving
is the scheme set up by Her
Majesty’s Government which
allows any employee paid via PAYE
to give to charity tax free direct
from their pay. Employees can
choose to donate to any UK based
charity they wish. Donations are
usually regular per payroll, but
the scheme can be used flexibly
to donate one-off amounts. As
employees save the tax element
of donations the net cost to them
is less.
If an employee choses to join the
donation is deducted from their
GROSS pay at source, after
National Insurance contributions,
but before tax is subtracted,
making the donation completely
tax free.
Cause-Related Marketing
Cause Related Marketing (CRM) is a
commercial activity whereby SSAFA
allow you to use our brand on the sale of
your products or services to enable you
to market your product with our brand
and charitable message. It is an effective
way to distinguish yourselves in the
marketplace and increase both the
income revenue and customer trust in
your product. It also works as an effective
fundraising model to give back a
percentage of your profits to help fund
our charitable work.
A great way to recognise
your employees fundraising
efforts is to offer matched
giving. Contact SSAFA
for more information
corporate@ssafa.org.uk

6. 11 | Corporate support guide 2016 Events
Events
Networking Events
Corporate Friends
February, April, June,
September, November
These evening networking events
aimed at defence and security
companies feature keynote
speeches from senior UK MOD
staff and government.
Defence Industry
Charitable Dinner
October
This highly popular annual dinner,
which takes place in London is
attended by Service Chiefs and
Ministers as well as key players
from Industry.
Reservists Reception
November
This reception highlights the work
that SSAFA does to support
Reservists and their families, with
senior speakers and excellent
networking opportunities for
attendees from corporates who
employ Reservists.
Gala event
November
SSAFA’s inaugural Gala Ball will
take place in October in London
during November 2016. The
military-themed evening will
feature celebrities, auctions and
live music.
Additional Event Support
If you are unable to attend our
events, do not worry as there are
still opportunities to support our
programme. From donating raffle
and auctions prizes to gifts in kind,
using your network is a really
beneficial way to help SSAFA in
expanding and promoting our
event sales and auction prizes.
FOR MORE INFORMATION
PLEASE CONTACT
corporate@ssafa.org.ukIf you are interested in
networking or engaging with
your clients SSAFA can help,
through our established
events programme.
SSAFA has an established event programme which
offers a series of networking and membership events
during the year. We work closely with our corporate
supporters to invite them to support these, an outline
of our events in 2016 include:

7. 12 | Corporate support guide 2016 Volunteering 13 | Corporate support guide 2016 Volunteering
Volunteering
Volunteering
Team Away Days
Organise a team-building day out
to have fun, while at the same time
providing much needed help for
the charity.
SSAFA Residential Homes
Our homes often have specific
projects that can be undertaken,
which could involve gardening,
painting, putting up shelving units
and general upkeep, and
potentially even IT help. Needs are
on a seasonal basis – e.g. leaf
collection is very important in
autumn and winter only. In
summer, painting of chairs,
weeding come into play.
In case of inclement weather
there are other tasks which can
be organised indoors including
cleaning, putting up shelves
and painting.
Royal Homes, Wimbledon
Accommodation for widows
and daughters of those who
used to serve.
Norton Homes
Provides free accommodation for
the families of servicemen and
women being treated at the
Queen Elizabeth Hospital, Selly
Oak and Headley Court
rehabilitation centre.
St Vincent’s Residential Care
Home, Isle of Wight
Residential Care Home
for veterans.
Stepping Stone Homes
A place to stay for women and
their children when their
relationship with someone in the
Forces breaks down and they are
required to leave service
accommodation.
Goods collections for
SSAFA’s homes
Another way for a team to help
would be to collect specific goods
for the residences. Staff could take
a day out to contact local
businesses and asking them to
donate domestic goods, as well as
toiletries and tinned food items.
During Christmas time we
encourage our supporters to
donate an item each for a
Christmas hamper.
NB PLEASE CO-ORDINATE
ENQUIRIES THROUGH EMAILING
corporate@ssafa.org.uk
Photos©EpicActionImagery
Individual volunteering
opportunities and also working
with veterans:
SSAFA has branches all over the
country which provide help for
veterans and their families in need,
in local communities. A list of
specific volunteer vacancies in
SSAFA branches around the
country can be found here:
www.ssafa.org.uk/volunteer-
opportunities
Many of the opportunities
involve considerable time
commitment and some,
particularly caseworking,
require a level of training.
More ad hoc volunteering
roles are often required in
the following areas:
Working with veterans
Support is required in the
following areas:
• Casework
• Prison In-Reach (for experienced
caseworkers)
• Mentoring for service leavers
who are wounded, injured or sick
• Publicity
• Fundraising
FURTHER INFORMATION
IS AVAILABLE AT
www.ssafa.org.uk/volunteer/
volunteer-veterans
Working with serving families
Support is required in the
following areas:
Practical support such as
providing transport to local
hospitals and elsewhere
Visiting isolated and lonely families
when a spouse is deployed
Supporting the bereaved and
helping estranged families
Befriending those who need
someone to listen and when
necessary putting them in touch
with someone else who can help
Giving advice to newlyweds, who
may be unfamiliar with service life
Assisting those leaving the Armed
Forces, who may be anxious about
resettlement into civilian life.
Further information is available at
www.ssafa.org.uk/volunteer/
volunteer-military-families
Sharing skills and expertise
Many of our volunteers in our 92
branches, are not of the
smartphone generation and could
benefit from advice around IT,
social media etc. Employees could
dedicate time to train up branch
managers, publicity officers,
regional fundraisers and other
volunteers.
Team Trouble-shooters
Devote 10 minutes or more in each
team meeting to brainstorming
ideas to raise awareness of, and
funds for, SSAFA.
We welcome the chance to work with companies who
would like to volunteer to help us. Volunteering is
available in the following areas:

8. 14 | Corporate support guide 2016 Volunteering
Notice boards
The notice boards around your
office building and the canteen are
great ways to promote your
fundraising activity.
Email Footer
Put the link to your online giving
page or fundraising campaign in
your email footer.
Work Intranet
Do you have a work intranet where
you can feature your fundraising?
Local Press
Remember to use local press –
contact us for a press release or
letter to editor template
Word of Mouth
Tell your friends and family about
what you’re doing!
Online donation page
Set up an online donation page for
your fundraising and send it out
using the above methods.
Preferred online donation pages:
BT mydonate
www.btplc.com/mydonate/
Virgin Money Giving
uk.virginmoneygiving.com/
giving/
Just Giving
justgiving.com/
Social Media
Use your social media! Facebook,
Twitter, Instagram and any other
social media sites are a great
way to tell people about what
you’re doing!
Engage the public and share
positive messages of your
commitment to supporting
SSAFA’s charitable activities.
SSAFA Social Media
We can help you promote your
activities with our growing online
community. Or alternatively you
can use our hashtags to join in on
our campaigns and SSAFA
events. We can also work with
you to create bespoke social
media campaigns.
Facebook SSAFA
Twitter @SSAFA
Instagram @ssafa_ thearmed
forcescharity
Linkedin SSAFA
SSAFA event hashtags:
#BigBrewUp #CamoDay
#ArmedForcesDay
Challenge events:
#RideofBritain #VictoryRide
#RidetotheSomme #teamSSAFA
For general use:
#SSAFA #WeAreSSAFA
Promotion
Facebook SSAFA
Twitter @SSAFA
ssafa.org.uk
We know how important it is to motivate your employees
and to celebrate success. We recommend the following
tools to help encourage engagement internally:

9. SSAFA provides lifelong support to our Forces and
their families. We began our work in 1885, and last
year our staff and team of volunteers helped some
100,000 people – from World War Two veterans to
the young men and women recently returned from
Afghanistan, and their families.
HELP US SERVE THOSE WHO SERVED
To make a donation and help us provide lifelong
support to veterans and their families:
Email corporate@ssafa.org.uk
Visit ssafa.org.uk
SSAFA Queen Elizabeth House, 4 St Dunstans Hill, London EC3R 8AD | Tel: 020 7403 8783 | Email: info@ssafa.org.uk
Twitter: @SSAFA | Facebook: SSAFA Registered charity No.210760 and SCO38056. Established 1885.