Emirates NBD has partnered with Emirates Wildlife Society–WWF (EWS-WWF), and is committed to conserving nature and reducing the most pressing threats to the environment.

1. Emirates NBD Private Banking Water Initiative Q&A
‫؟‬EWS-WWF ‫ﻫﻲ‬ ‫ﻣﺎ‬
‫اﻟﻌﺎﻟﻤﻲ‬ ‫اﻟﺼﻨﺪوق‬ ‫ﻣﻊ‬ ‫وﺑﺎﻟﺘﻌﺎون‬ ‫اﻟﻔﻄﺮﻳﺔ‬ ‫ﻟﻠﺤﻴﺎة‬ ‫اﻹﻣﺎرات‬ ‫ﺟﻤﻌﻴﺔ‬
‫اﻟﺤﻜﻮﻣﺎت‬ ‫ﻣﻊ‬ ‫ﺗﺘﻌﺎﻗﺪ‬ ‫ﺣﻜﻮﻣﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫ﻫﻲ‬ (EWS-WWF) ‫ﻟﻠﻄﺒﻴﻌﺔ‬
‫ﻓﻲ‬ ‫اﻟﻨﺎس‬ ‫ﻓﻴﻪ‬ ‫ﻳﻌﻴﺶ‬ ‫ﻣﺴﺘﻘﺒﻞ‬ ‫ﻟﺒﻨﺎء‬ ‫واﻷﻓﺮاد‬ ‫واﻟﺸﺮﻛﺎت‬
.‫اﻟﻄﺒﻴﻌﺔ‬ ‫ﻣﻊ‬ ‫ﺗﻨﺎﻏﻢ‬
‫ﺑﻪ؟‬ ‫ﻳﻘﻮﻣﻮن‬ ‫اﻟﺬي‬ ‫ﻣﺎ‬
‫ﺑﻦ‬ ‫ﺣﻤﺪان‬ ‫اﻟﺸﻴﺦ‬ ‫ﺳﻤﻮ‬ ‫رﻋﺎﻳﺔ‬ ‫ﺗﺤﺖ‬ ،2001 ‫ﻋﺎم‬ ‫ﻓﻲ‬ ‫اﻟﺠﻤﻌﻴﺔ‬ ‫"ﺗﺄﺳﺴﺖ‬
EWS-WWF ‫ﻣﻬﻤﺔ‬ ‫ﺗﻜﻤﻦ‬ .‫اﻟﻐﺮﺑﻴﺔ‬ ‫اﻟﻤﻨﻄﻘﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺤﺎﻛﻢ‬ ‫ﻣﻤﺜﻞ‬ ،‫ﻧﻬﻴﺎن‬ ‫زاﻳﺪآل‬
‫ﻣﻦ‬ ‫اﻟﺒﻴﺌﺔ‬ ‫ﻋﻠﻰ‬ ً‫ﺗﺄﺛﻴﺮا‬ ‫اﻷﻛﺜﺮ‬ ‫اﻟﻤﺨﺎﻃﺮ‬ ‫ﻣﻦ‬ ّ‫واﻟﺤﺪ‬ ‫اﻟﻄﺒﻴﻌﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﻔﺎظ‬ ‫ﻓﻲ‬
‫ﻟﺘﻄﺒﻴﻖ‬ ‫واﻟﻤﻨﻄﻘﺔ‬ ‫اﻹﻣﺎرات‬ ‫ﻓﻲ‬ ‫واﻟﻤﺆﺳﺴﺎت‬ ‫اﻷﺷﺨﺎص‬ ‫ﻣﻊ‬ ‫اﻟﻌﻤﻞ‬ ‫ﺧﻼل‬
‫واﻟﺘﻌﻠﻴﻢ‬ ‫واﻟﺴﻴﺎﺳﺎت‬ ‫واﻟﺒﺤﺚ‬ ‫اﻟﻌﻠﻢ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻋﻠﻴﻬﺎ‬ ‫اﻟﺤﻔﺎظ‬ ‫ﺣﻠﻮل‬
.‫واﻟﺘﻮﻋﻴﺔ‬
‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫ﻓﻲ‬ ‫اﻟﻄﺒﻴﻌﻴﺔ‬ ‫اﻟﺜﺮوات‬ ‫ﺣﻤﺎﻳﺔ‬ ‫ﺑﻬﺪف‬ EWS-WWF ‫ﺗﺄﺳﺴﺖ‬
.‫ﻣﺴﺘﺪام‬ ‫ﻣﺴﺘﻘﺒﻞ‬ ‫وﻟﻀﻤﺎن‬ ‫اﻟﻤﺘﺤﺪة‬
‫اﻟﺤﻔﺎظ‬ ،‫اﻟﻤﻨﺎخ‬ ‫ﺮات‬ ّ‫ﺗﻐﻴ‬ ‫رﺋﻴﺴﻴﺔ؛‬ ‫ﻣﺠﺎﻻت‬ 4 ‫ﺿﻤﻦ‬ ‫ﺟﻬﻮدﻫﺎ‬ EWS-WWF ‫ّﺰ‬‫ﻛ‬‫ﺗﺮ‬
".‫اﻟﺒﺮﻳﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫وﺗﺠﺎرة‬ ،‫واﻟﺒﺤﺮﻳﺔ‬ ‫اﻟﺒﺮﻳﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫ﻋﻠﻰ‬
‫اﻟﻤﺒﺎدرة؟‬ ‫ﻫﺬه‬ ‫ﺑﻪ‬ ّ‫ﺗﻬﺘﻢ‬ ‫اﻟﺬي‬ ‫ﻣﺎ‬
‫اﻟﻮﻋﻲ‬ ‫ﻣﺴﺘﻮى‬ ‫ﻟﺮﻓﻊ‬ EWS-WWF ‫ﻣﻊ‬ ‫اﻟﻮﻃﻨﻲ‬ ‫دﺑﻲ‬ ‫اﻹﻣﺎرات‬ ‫ﺑﻨﻚ‬ ‫ﺗﻌﺎﻗﺪ‬
‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫دوﻟﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻘﻴﻤﻴﻦ‬ ‫ﺑﻴﻦ‬ ‫اﻹﻳﺠﺎﺑﻴﺔ‬ ‫اﻟﺴﻠﻮﻛﻴﺔ‬ ‫اﻟﺘﻐﻴﺮات‬ ‫وﻟﺘﻌﺰﻳﺰ‬
.‫ﻟﻠﻤﻴﺎه‬ ‫اﻟﻔﺮد‬ ‫اﺳﺘﻬﻼك‬ ‫ﻣﻌﺪل‬ ‫ﻣﻦ‬ ‫اﻟﺤﺪ‬ ‫ﺑﻬﺪف‬ ‫وذﻟﻚ‬ ‫اﻟﻤﺘﺤﺪة‬
:‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﺑﺎﻟﻤﻴﺎه‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﻘﻀﺎﻳﺎ‬ EWS-WWF ‫ﺗﺘﻨﺎول‬
‫اﻟﻤﻴﺎه‬ ‫اﺳﺘﻬﻼك‬ ‫ﻣﻦ‬ ‫اﻟﺤﺪ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻤﺴﺎﻋﺪﺗﻬﺎ‬ ‫اﻟﺸﺮﻛﺎت‬ ‫ﻣﻊ‬ ‫اﻟﻌﻤﻞ‬ <
‫أﻛﺒﺮ‬ ‫إﺣﺪى‬ ّ‫ﺗﻌﺪ‬ ‫واﻟﺘﻲ‬ ‫اﻟﻤﻨﺎخ‬ ‫ﺗﻐﻴﺮات‬ ‫ﻣﺸﻜﻠﺔ‬ ‫ﻣﻌﺎﻟﺠﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺤﻜﻮﻣﺔ‬ ‫ﻣﺴﺎﻋﺪة‬ <
‫واﻟﻤﻴﺎه‬ ‫اﻟﻄﺒﻴﻌﻴﺔ‬ ‫اﻟﻨﻈﻢ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻀﻐﻮﻃﺎت‬
‫اﻷرواح‬ ‫ﻣﻦ‬ ‫ﻟﻠﻌﺪﻳﺪ‬ ً‫ﻫﺎﻣﺎ‬ ً‫ﻣﺼﺪرا‬ ّ‫ﺗﻌﺪ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻴﺎه‬ ‫وﻧﻈﻢ‬ ‫اﻟﺒﺤﺮﻳﺔ‬ ‫ﺑﻴﺌﺘﻨﺎ‬ ‫ﺣﻤﺎﻳﺔ‬ <
‫اﻟﻌﻴﺶ‬ ‫وﺳﺒﻞ‬
،‫اﻟﻤﻴﺎه‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﻔﺎظ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫وﻋﻠﻰ‬ ‫اﻟﺒﻴﺌﻲ‬ ‫اﻟﺘﻮازن‬ ‫ﺣﻮل‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﺗﻮﻋﻴﺔ‬ <
‫ﺗﺪﻋﻤﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻄﺒﻴﻌﻴﺔ‬ ‫اﻟﻨﻈﻢ‬ ‫وﺣﻤﺎﻳﺔ‬
‫ﻋﻠﻰ‬ ‫ﺗﻌﻤﻞ‬ ‫واﻟﺘﻲ‬ ‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫دوﻟﺔ‬ ‫ودﻳﺎن‬ ‫ﻓﻲ‬ ‫اﻟﺮي‬ ‫أﻧﻈﻤﺔ‬ ‫ﺣﻤﺎﻳﺔ‬ <
‫اﻟﺒﻴﺌﺎت‬ ‫أﺻﻌﺐ‬ ‫ﻓﻲ‬ ‫اﻟﺤﻴﺎة‬ ‫اﺳﺘﻤﺮار‬ ‫ﻟﻀﻤﺎن‬ ‫وذﻟﻚ‬ ‫ﺑﻘﻄﺮة‬ ‫ﻗﻄﺮة‬ ،‫اﻟﻤﻴﺎه‬ ‫ﺟﻤﻊ‬
‫اﻟﻤﻴﺎه‬ ‫اﺳﺘﻬﻼك‬ ‫ﺗﺮﺷﻴﺪ‬ ‫ﺑﻤﺒﺎدرة‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﺸﺎﺋﻌﺔ‬ ‫واﻷﺟﻮﺑﺔ‬ ‫اﻷﺳﺌﻠﺔ‬
‫اﻟﻮﻃﻨﻲ‬ ‫دﺑﻲ‬ ‫اﻹﻣﺎرات‬ ‫ﺑﻨﻚ‬ ‫ﻣﻦ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﻤﺼﺮﻓﻴﺔ‬ ‫اﻟﺨﺪﻣﺎت‬ ‫ﻣﻦ‬
What is EWS-WWF?
Emirates Wildlife Society in Association with WWF (EWS-WWF)
is a non-governmental organization that partners with governments,
corporations, and individuals to build a future in which people live
in harmony with nature.
What do they do?
Established in 2001, under the patronage of HH Sheikh Hamdan
bin Zayed Al Nahyan, Ruler’s Representative in the Western Region,
EWS-WWF’s mission is to conserve nature and reduce the most
pressing threats to the environment by working with people and
institutions in the UAE and region to implement conservation
solutions through science, research, policy, education and awareness.
EWS-WWF was established on a foundation of protecting the UAE’s
natural wealth and ensuring a sustainable future.
EWS-WWF focuses their conservation efforts across 4 key areas; climate
change, terrestrial and marine conservation, and wildlife trade.
What is this initiative?
Emirates NBD has partnered with EWS-WWF to increase awareness and
promote positive behavioral changes among UAE residents with the
aim of reducing per capita water consumption.
EWS-WWF addresses water related issues by:
> Working with businesses to help them reduce water consumption
> Aiding the government to tackle climate change, one of the biggest
pressures on nature and water systems
> Protecting the integrity of our marine environment, a water system
that sustains many lives and livelihoods
> Educating the community about environmental balance, water
conservation, and protecting the natural systems that support us
> Protecting the UAE's wadi systems that gather water, drop by drop,
to sustain life in the harshest of environments

2. How is Emirates NBD supporting EWS-WWF?
Emirates NBD is supporting EWS-WWF through the corporate membership
program, and by offering non-financial contributions, such as employee
volunteers, awareness building, and customer engagement.
How participating can make an Impact?
Environmental degradation and water scarcity pose a significant risk to
the continued economic growth of the UAE. Despite being one of the
most water scarce countries in the world, UAE residents consume 83%
more water per capita than the global average.
With your help, we can make a more meaningful impact together. We
encourage contributions from like-minded individuals to help tackle
various water-related issues, increase awareness, and promote positive
behavioral changes among UAE residents.
The funds generated through this initiative will be used to support
water conservation, marine preservation and freshwater resources
through the following EWS-WWF programs:
Climate Change and Energy Program:
Water and energy are intrinsically linked in the UAE with 98%
of our potable water produced from sea water through an
energy intensive process called desalination. The more water
we produce, the more carbon emissions we emit - one of the
key drivers for climate change.
EWS-WWF’s is working to make climate change a priority for
the UAE through:
> Expanding energy and water efficiency
> Scaling up renewable energy ambition and implementation
> Driving the UAE Ecological Footprint Initiative
> Making climate change risk a national priority
Marine Conservation Program:
EWS-WWF’s goal is to protect the UAE’s most
important marine habitats and species by addressing
major threats , and ensuring that healthy marine
ecosystems are at the heart of planning and
development policies.
Over the next five years, EWS-WWF will focus on
three key areas:
> Promoting integrated marine management to
ensure ecosystem functioning
> Spearheading regional collaboration to conserve
endangered migratory species
> Engaging with the private sector to promote
responsible practices
Terrestrial Program:
EWS-WWF’s goal is to secure their long-term
vision of a nationwide protected area network
that ensures environmental connectivity and to
conserve land-based ecosystems including the
UAE’s wadi systems and species.
EWS-WWF plans to achieve this vision through three
key areas:
> Development of a Central Biodiversity Database.
> Supporting the development of a Protected Area
Network and integrated national policy on
protected areas.
> Encouraging the establishment and
implementation of best practices in protected
area management and promote environmental
education and sustainable tourism.
‫؟‬EWS-WWF ‫ﺟﻤﻌﻴﺔ‬ ‫اﻟﻮﻃﻨﻲ‬ ‫دﺑﻲ‬ ‫اﻹﻣﺎرات‬ ‫ﺑﻨﻚ‬ ‫ﻳﺪﻋﻢ‬ ‫ﻛﻴﻒ‬
‫ﺑﺮﻧﺎﻣﺞ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ EWS-WWF ‫ﺟﻤﻌﻴﺔ‬ ‫ﺑﺪﻋﻢ‬ ‫اﻟﻮﻃﻨﻲ‬ ‫دﺑﻲ‬ ‫اﻹﻣﺎرات‬ ‫ﺑﻨﻚ‬ ‫ﻳﻘﻮم‬
‫ﻛﻤﻮﻇﻔﻴﻦ‬ ،‫ﻣﺎﻟﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫ﻣﺴﺎﻫﻤﺎت‬ ‫ﺗﻘﺪﻳﻢ‬ ‫ﺧﻼل‬ ‫وﻣﻦ‬ ،‫اﻟﺸﺮﻛﺎت‬ ‫ﻋﻀﻮﻳﺔ‬
.‫اﻟﻌﻤﻼء‬ ‫وﺗﻔﺎﻋﻞ‬ ‫اﻟﺘﻮﻋﻴﺔ‬ ‫ﺑﻨﺎء‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﻤﻞ‬ ‫ﻣﻊ‬ ،‫ﻣﺘﻄﻮﻋﻴﻦ‬
‫اﻟﻤﺸﺎرﻛﺔ؟‬ ‫ﺗﺆﺛﺮ‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬ ‫ﻛﻴﻒ‬
‫اﻻﻗﺘﺼﺎدي‬ ‫اﻟﻨﻤﻮ‬ ‫ﻋﻠﻰ‬ ً‫ﻛﺒﻴﺮا‬ ً‫ﺧﻄﺮا‬ ‫اﻟﻤﻴﺎه‬ ‫وﻧﺪرة‬ ‫اﻟﺒﻴﺌﻲ‬ ‫اﻟﺘﺪﻫﻮر‬ ‫ﻣﻦ‬ ‫ﻛﻞ‬ ‫ﻳﺸﻜﻞ‬
‫ﻣﻦ‬ ‫واﺣﺪة‬ ‫ﻛﻮﻧﻬﺎ‬ ‫ﻣﻦ‬ ‫اﻟﺮﻏﻢ‬ ‫وﻋﻠﻰ‬ .‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫ﻟﺪوﻟﺔ‬ ‫اﻟﻤﺴﺘﻤﺮ‬
‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫ﺳﻜﺎن‬ ‫ﻳﺴﺘﻬﻠﻚ‬ ،‫اﻟﻌﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫ﺑﺎﻟﻤﻴﺎه‬ ‫اﻟﻔﻘﻴﺮة‬ ‫اﻟﺒﻠﺪان‬ ‫أﻛﺜﺮ‬
.‫اﻟﻌﺎﻟﻤﻲ‬ ‫اﻟﻔﺮدي‬ ‫اﻻﺳﺘﻬﻼك‬ ‫ﻣﺘﻮﺳﻂ‬ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ 83٪ ‫اﻟﻤﺘﺤﺪة‬
‫اﻷﻓﺮاد‬ ‫ﻣﺴﺎﻫﻤﺎت‬ ‫ﻧﺸﺠﻊ‬ ‫ﻧﺤﻦ‬ .ً‫وﺿﻮﺣﺎ‬ ‫أﻛﺜﺮ‬ ً‫أﺛﺮا‬ ‫ﻧﺘﺮك‬ ‫أن‬ ‫ﺳﻴﻤﻜﻨﻨﺎ‬ ،‫ﺑﻤﺴﺎﻋﺪﺗﻜﻢ‬
‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﻘﻀﺎﻳﺎ‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻣﻌﺎﻟﺠﺔ‬ ‫ﻓﻲ‬ ‫ﻟﻠﻤﺴﺎﻋﺪة‬ ‫اﻟﻤﻮاﺿﻴﻊ‬ ‫ﺑﻬﺬه‬ ‫اﻟﻤﻬﺘﻤﻴﻦ‬
‫دوﻟﺔ‬ ‫ﺳﻜﺎن‬ ‫ﺑﻴﻦ‬ ‫اﻹﻳﺠﺎﺑﻴﺔ‬ ‫اﻟﺴﻠﻮﻛﻴﺔ‬ ‫اﻟﺘﻐﻴﺮات‬ ‫وﺗﻌﺰﻳﺰ‬ ‫اﻟﻮﻋﻲ‬ ‫زﻳﺎدة‬ ،‫ﺑﺎﻟﻤﻴﺎه‬
.‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬
‫دﻋﻢ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺒﺎدرة‬ ‫ﻫﺬه‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻋﻠﻴﻬﺎ‬ ‫ﻞ‬ ّ‫اﻟﻤﺘﺤﺼ‬ ‫اﻷﻣﻮال‬ ‫اﺳﺘﺨﺪام‬ ‫ﺳﻴﺘﻢ‬
‫اﻟﻌﺬﺑﺔ‬ ‫واﻟﻤﻴﺎه‬ ‫اﻟﺒﺤﺮﻳﺔ‬ ‫اﻟﻤﻮارد‬ ‫وﻋﻠﻰ‬ ،‫اﻟﻤﻴﺎه‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﻤﺤﺎﻓﻈﺔ‬ ‫اﻟﻤﺒﺬوﻟﺔ‬ ‫اﻟﺠﻬﻮد‬
:‫اﻟﺘﺎﻟﻴﺔ‬ EWS-WWF ‫ﺑﺮاﻣﺞ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬
:‫واﻟﻄﺎﻗﺔ‬ ‫اﻟﻤﻨﺎخ‬ ‫ﺗﻐﻴﺮات‬ ‫ﺑﺮﻧﺎﻣﺞ‬
‫ﻓﻲ‬ ً‫وﺛﻴﻘﺎ‬ ً‫ارﺗﺒﺎﻃﺎ‬ ‫اﻟﺒﻌﺾ‬ ‫ﺑﺒﻌﻀﻬﻤﺎ‬ ‫واﻟﻄﺎﻗﺔ‬ ‫اﻟﻤﻴﺎه‬ ‫ﻣﻦ‬ ‫ﻛﻞ‬ ‫ﺗﺮﺗﺒﻂ‬
‫ﻟﺪﻳﻨﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺸﺮب‬ ‫ﻣﻴﺎه‬ ‫ﻣﻦ‬ 98% ‫أن‬ ‫إذ‬ ،‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬
‫اﻟﻄﺎﻗﺔ‬ ‫ﻣﻦ‬ ‫اﻟﻜﺜﻴﺮ‬ ‫ﺗﺴﺘﻬﻠﻚ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﺒﺤﺮ‬ ‫ﻣﻴﺎه‬ ‫ﻋﻦ‬ ‫ﻧﺎﺗﺠﺔ‬
‫اﻧﺒﻌﺎث‬ ‫زاد‬ ،‫اﻟﻤﻴﺎه‬ ‫ﻣﻦ‬ ‫اﻟﻤﺰﻳﺪ‬ ‫أﻧﺘﺠﻨﺎ‬ ‫وﻛﻠﻤﺎ‬ .‫اﻟﺒﺤﺮ‬ ‫ﻣﻴﺎه‬ ‫ﺑﺘﺤﻠﻴﺔ‬ ‫وﺗﺴﻤﻰ‬
.‫اﻟﻤﻨﺎخ‬ ‫ﺗﻐﻴﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻌﻮاﻣﻞ‬ ‫ﻣﻦ‬ ‫واﺣﺪ‬ ‫ﻳﻌﺘﺒﺮ‬ ‫واﻟﺬي‬ ‫اﻟﻜﺮﺑﻮن‬
‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫أوﻟﻮﻳﺔ‬ ‫اﻟﻤﻨﺎخ‬ ‫ﺗﻐﻴﺮ‬ ‫ﻗﻀﻴﺔ‬ ‫ﺟﻌﻞ‬ ‫ﻋﻠﻰ‬ EWS-WWF ‫ﺗﻌﻤﻞ‬
:‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫ﻟﺪوﻟﺔ‬
‫واﻟﻤﻴﺎه‬ ‫اﻟﻄﺎﻗﺔ‬ ‫اﺳﺘﻬﻼك‬ ‫ﻛﻔﺎءة‬ ‫زﻳﺎدة‬ <
‫واﺳﺘﺨﺪاﻣﻬﺎ‬ ‫اﻟﻤﺘﺠﺪدة‬ ‫اﻟﻄﺎﻗﺔ‬ ‫ﺑﻤﺠﺎل‬ ‫اﻟﻨﻬﻮض‬ <
‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫ﻟﻺﻣﺎرات‬ ‫اﻟﺒﻴﺌﻴﺔ‬ ‫اﻟﺒﺼﻤﺔ‬ ‫ﻣﺒﺎدرة‬ ‫ﻗﻴﺎدة‬ <
‫وﻃﻨﻴﺔ‬ ‫أوﻟﻮﻳﺔ‬ ‫اﻟﻤﻨﺎخ‬ ‫ﺗﻐﻴﺮ‬ ‫ﺧﻄﺮ‬ ‫ﺟﻌﻞ‬ <
:‫اﻟﺒﺤﺮﻳﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫ﺣﻤﺎﻳﺔ‬ ‫"ﺑﺮﻧﺎﻣﺞ‬
‫اﻟﺒﺤﺮﻳﺔ‬ ‫واﻷﻧﻮاع‬ ‫اﻟﺤﻴﺎة‬ ‫ﺣﻤﺎﻳﺔ‬ ‫إﻟﻰ‬ EWS-WWF ‫ﺗﻬﺪف‬
‫ﻣﻌﺎﻟﺠﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫ﻓﻲ‬
‫اﻹﻳﻜﻮﻟﻮﺟﻴﺔ‬ ‫اﻷﻧﻈﻤﺔ‬ ‫ﺟﻌﻞ‬ ‫وﺿﻤﺎن‬ ،‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﺘﻬﺪﻳﺪات‬
‫ﺳﻴﺎﺳﺎت‬ ‫ﺻﻤﻴﻢ‬ ‫ﻓﻲ‬ ‫اﻟﺼﺤﻴﺔ‬ ‫اﻟﺒﺤﺮﻳﺔ‬
.‫واﻟﺘﻨﻤﻴﺔ‬ ‫اﻟﺘﺨﻄﻴﻂ‬
EWS-WWF ‫ﺳﺘﻘﻮم‬ ،‫اﻟﻤﻘﺒﻠﺔ‬ ‫اﻟﺨﻤﺲ‬ ‫اﻟﺴﻨﻮات‬ ‫وﺧﻼل‬
:‫ﻫﻲ‬ ‫رﺋﻴﺴﻴﺔ‬ ‫ﻣﺠﺎﻻت‬ ‫ﺛﻼﺛﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺑﺎﻟﺘﺮﻛﻴﺰ‬
‫اﻟﻨﻈﺎم‬ ‫ﻋﻤﻞ‬ ‫ﻟﻀﻤﺎن‬ ‫اﻟﻤﺘﻜﺎﻣﻠﺔ‬ ‫اﻟﺒﺤﺮﻳﺔ‬ ‫اﻹدارة‬ ‫ﺗﻌﺰﻳﺰ‬ <
‫ﺳﻠﻴﻢ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻹﻳﻜﻮﻟﻮﺟﻲ‬
‫اﻷﺻﻨﺎف‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﻤﺤﺎﻓﻈﺔ‬ ‫اﻹﻗﻠﻴﻤﻲ‬ ‫اﻟﺘﻌﺎون‬ ‫س‬ّ‫ﺗﺮأ‬ <
‫ﺑﺎﻻﻧﻘﺮاض‬ ‫واﻟﻤﻬﺪدة‬ ‫اﻟﻤﻬﺎﺟﺮة‬
‫اﻟﻤﻤﺎرﺳﺎت‬ ‫ﺗﺸﺠﻴﻊ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻘﻄﺎع‬ ‫ﻣﻊ‬ ‫اﻟﻤﺸﺎرﻛﺔ‬ <
‫اﻟﻤﺴﺆوﻟﺔ‬
:‫اﻟﺒﺮﻳﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫ﺑﺮﻧﺎﻣﺞ‬
‫اﻷﺟﻞ‬ ‫ﻃﻮﻳﻠﺔ‬ ‫رؤﻳﺘﻬﺎ‬ ‫ﺗﺄﻣﻴﻦ‬ ‫إﻟﻰ‬ EWS-WWF ‫ﺗﻬﺪف‬
‫واﻟﺘﻲ‬ ‫اﻟﻮﻃﻨﻲ‬ ‫اﻟﺼﻌﻴﺪ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺤﻤﻴﺔ‬ ‫اﻟﻤﻨﺎﻃﻖ‬ ‫ﻟﺸﺒﻜﺔ‬
‫اﻟﻨﻈﻢ‬ ‫ﻋﻠﻰ‬ ‫واﻟﻤﺤﺎﻓﻈﺔ‬ ‫اﻟﺒﻴﺌﻲ‬ ‫اﻟﺮﺑﻂ‬ ‫ﺑﺪورﻫﺎ‬ ‫ﺗﻀﻤﻦ‬
‫اﻟﻮدﻳﺎن‬ ‫ﻓﻲ‬ ‫اﻟﺮي‬ ‫ﻧﻈﻢ‬ ‫ذﻟﻚ‬ ‫ﻓﻲ‬ ‫ﺑﻤﺎ‬ ‫اﻟﺒﺮﻳﺔ‬ ‫اﻹﻳﻜﻮﻟﻮﺟﻴﺔ‬
‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫دوﻟﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻮﺟﻮدة‬ ‫واﻷﻧﻮاع‬ "‫"وادي‬
.‫اﻟﻤﺘﺤﺪة‬
‫ﺛﻼﺛﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﺮؤﻳﺔ‬ ‫ﻫﺬه‬ ‫ﺗﺤﻘﻴﻖ‬ EWS-WWF ‫ﺗﻌﺘﺰم‬
:‫ﻫﻲ‬ ‫رﺋﻴﺴﻴﺔ‬ ‫ﻣﺠﺎﻻت‬
‫اﻟﻤﺮﻛﺰي‬ ‫اﻟﺒﻴﻮﻟﻮﺟﻲ‬ ‫اﻟﺘﻨﻮع‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﻗﺎﻋﺪة‬ ‫ﺗﻄﻮﻳﺮ‬ <
‫ووﺿﻊ‬ ‫اﻟﻤﺤﻤﻴﺔ‬ ‫اﻟﻤﻨﺎﻃﻖ‬ ‫ﻣﻦ‬ ‫ﺷﺒﻜﺔ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫دﻋﻢ‬ <
‫اﻟﻤﺤﻤﻴﺔ‬ ‫اﻟﻤﻨﺎﻃﻖ‬ ‫ﺑﺨﺼﻮص‬ ‫ﻣﺘﻜﺎﻣﻠﺔ‬ ‫وﻃﻨﻴﺔ‬ ‫ﺳﻴﺎﺳﺔ‬
‫ﻓﻲ‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫أﻓﻀﻞ‬ ‫وﺗﻄﺒﻴﻖ‬ ‫إﻧﺸﺎء‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺸﺠﻴﻊ‬ <
‫واﻟﺴﻴﺎﺣﺔ‬ ‫اﻟﺒﻴﺌﻴﺔ‬ ‫اﻟﺘﻮﻋﻴﺔ‬ ‫وﺗﻌﺰﻳﺰ‬ ‫اﻟﻤﺤﻤﻴﺔ‬ ‫اﻟﻤﻨﺎﻃﻖ‬ ‫إدارة‬
‫اﻟﻤﺴﺘﺪاﻣﺔ‬

3. What other programmes are they working on?
In addition to the Climate Change and Energy Program, Marine
Conservation Program, and Terrestrial Program, EWS-WWF is also has
the: Wildlife Trade Program which works to reduce the UAE’s role in
illegal wildlife trade and its impact on global biodiversity, including the
trafficking of products and local demand for live species.
What have EWS-WWF done in the past?
Since 2001, EWS-WWF has achieved a number of key milestones and
delivered tangible environmental change including:
The Ecological Footprint Initiative led the policy work to pass the
UAE lighting standard in 2014 at the federal level, banning the sale of
non-energy efficient light bulbs from the market.
The Marine Turtle Conservation Project used satellite tracking
devices on hawksbill turtles to document for the first time this
endangered species’ migration patterns, and how they are responding
to climate change.
Heroes of the UAE (2010-2014) worked directly with private
companies to reduce their carbon footprint by making technical,
operational, and behavioural changes, resulting in considerable energy
and water reductions of up to 55% and 89% respectively.
‫ﻋﻠﻴﻬﺎ؟‬ ‫ﻳﻌﻤﻠﻮن‬ ‫اﻟﺘﻲ‬ ‫اﻷﺧﺮى‬ ‫اﻟﺒﺮاﻣﺞ‬ ‫ﻣﺎ‬
‫اﻟﺒﺤﺮﻳﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫ﺣﻤﺎﻳﺔ‬ ‫وﺑﺮﻧﺎﻣﺞ‬ ‫واﻟﻄﺎﻗﺔ‬ ‫اﻟﻤﻨﺎخ‬ ‫ﺗﻐﻴﺮ‬ ‫ﺑﺮﻧﺎﻣﺞ‬ ‫إﻟﻰ‬ ‫ﺑﺎﻹﺿﺎﻓﺔ‬
‫اﻟﺬي‬ ‫اﻟﺒﺮﻳﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫ﺗﺠﺎرة‬ ‫ﺑﺮﻧﺎﻣﺞ‬ :ً‫أﻳﻀﺎ‬ EWS-WWF ّ‫ﺗﻀﻢ‬ ،‫اﻟﺒﺮﻳﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫وﺑﺮﻧﺎﻣﺞ‬
‫وﺗﺄﺛﻴﺮﻫﺎ‬ ‫اﻟﻘﺎﻧﻮﻧﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺒﺮﻳﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫ﺗﺠﺎرة‬ ‫ﻓﻲ‬ ‫اﻟﺪوﻟﺔ‬ ‫دور‬ ‫ﺗﻘﻠﻴﺺ‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﻤﻞ‬
‫واﻟﻄﻠﺐ‬ ‫اﻟﻤﻨﺘﺠﺎت‬ ‫ﻓﻲ‬ ‫اﻹﺗﺠﺎر‬ ‫ذﻟﻚ‬ ‫ﻓﻲ‬ ‫ﺑﻤﺎ‬ ،‫اﻟﻌﺎﻟﻤﻲ‬ ‫اﻟﺒﻴﻮﻟﻮﺟﻲ‬ ‫اﻟﺘﻨﻮع‬ ‫ﻋﻠﻰ‬
.‫اﻟﺤﻴﺔ‬ ‫اﻷﻧﻮاع‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺤﻠﻲ‬
‫اﻟﺴﺎﺑﻖ؟‬ ‫ﻓﻲ‬ EWS-WWF ‫ﺑﺈﻧﺠﺎزه‬ ‫ﻗﺎﻣﺖ‬ ‫اﻟﺬي‬ ‫ﻣﺎ‬
‫اﻟﻬﺎﻣﺔ‬ ‫اﻹﻧﺠﺎزات‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ EWS-WWF ‫ﻘﺖ‬ ّ‫ﺣﻘ‬ ،2001 ‫ﻋﺎم‬ ‫"ﻣﻨﺬ‬
:‫ذﻟﻚ‬ ‫ﻓﻲ‬ ‫ﺑﻤﺎ‬ ‫ﻣﻠﻤﻮﺳﺔ‬ ‫ﺑﻴﺌﻴﺔ‬ ‫ﺗﻐﻴﺮات‬ ‫إﺣﺪاث‬ ‫ﻓﻲ‬ ‫وﺳﺎﻫﻤﺖ‬
‫اﻹﺿﺎءة‬ ‫ﻣﻌﺎﻳﻴﺮ‬ ‫ﺗﻌﻤﻴﻢ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﻤﻞ‬ ‫ﺳﻴﺎﺳﺔ‬ ‫ﻗﺎدت‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﻴﺌﻴﺔ‬ ‫اﻟﺒﺼﻤﺔ‬ ‫ﻣﺒﺎدرة‬
‫ﺑﻴﻊ‬ ‫ﺮ‬ ّ‫ﻟﻴﺤﻈ‬ ،‫اﻻﺗﺤﺎد‬ ‫ﻣﺴﺘﻮى‬ ‫ﻋﻠﻰ‬ 2014 ‫ﻋﺎم‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫ﻓﻲ‬
.‫اﻷﺳﻮاق‬ ‫ﻓﻲ‬ ‫اﻟﻄﺎﻗﺔ‬ ‫اﺳﺘﻬﻼك‬ ‫ﻓﻲ‬ ‫اﻟﻜﻔﺆة‬ ‫ﻏﻴﺮ‬ ‫اﻟﻜﻬﺮﺑﺎﺋﻴﺔ‬ ‫اﻟﻤﺼﺎﺑﻴﺢ‬
‫ﺗﺘﺒﻊ‬ ‫أﺟﻬﺰة‬ ‫ﻳﺴﺘﺨﺪم‬ ‫ﻣﺸﺮوع‬ ‫وﻫﻮ‬ ،‫اﻟﺒﺤﺮﻳﺔ‬ ‫اﻟﺴﻼﺣﻒ‬ ‫ﺣﻤﺎﻳﺔ‬ ‫ﻣﺸﺮوع‬
‫أﻧﻤﺎط‬ ‫ﻟﺘﻮﺛﻴﻖ‬ ‫اﻟﻤﻨﻘﺎر‬ ‫ذات‬ ‫اﻟﺴﻼﺣﻒ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺼﻨﺎﻋﻴﺔ‬ ‫ﺑﺎﻷﻗﻤﺎر‬ ‫ﻣﺮﺗﺒﻄﺔ‬
‫اﻟﻤﻨﺎخ‬ ‫ﻟﺘﻐﻴﺮات‬ ‫واﺳﺘﺠﺎﺑﺘﻬﺎ‬ ،‫ﺑﺎﻻﻧﻘﺮاض‬ ‫اﻟﻤﻬﺪدة‬ ‫اﻷﻧﻮاع‬ ‫ﻫﺬه‬ ‫ﻫﺠﺮة‬
.‫اﻷوﻟﻰ‬ ‫ﻟﻠﻤﺮة‬
‫ﺷﺮﻛﺎت‬ ‫ﻣﻊ‬ ‫ﻣﺒﺎﺷﺮة‬ ‫ﻋﻤﻠﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺒﺎدرة‬ :(2010-2014) ‫اﻹﻣﺎرات‬ ‫أﺑﻄﺎل‬
‫ﺗﺸﻐﻴﻠﻴﺔ‬ ،‫ﺗﻘﻨﻴﺔ‬ ‫ﺑﺘﻐﻴﻴﺮات‬ ‫اﻟﻘﻴﺎم‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻜﺮﺑﻮن‬ ‫اﻧﺒﻌﺎﺛﺎت‬ ‫ﻟﺘﻘﻠﻴﻞ‬ ‫ﺧﺎﺻﺔ‬
‫واﻟﻤﻴﺎه‬ ‫اﻟﻄﺎﻗﺔ‬ ‫ﻣﺠﺎﻻت‬ ‫ﻓﻲ‬ ‫ﻛﺒﻴﺮة‬ ‫اﻧﺨﻔﺎﺿﺎت‬ ‫إﻟﻰ‬ ‫أدى‬ ‫ﻣﻤﺎ‬ ،‫وﺳﻠﻮﻛﻴﺔ‬
.‫اﻟﺘﻮاﻟﻲ‬ ‫ﻋﻠﻰ‬ 89% ‫و‬ 55% ‫ﻟﻐﺎﻳﺔ‬ ‫وﺻﻠﺖ‬
Why join Emirates NBD in water conservation?
Water is an incredibly scarce resource for the UAE and becoming
increasingly so. While we can continue to produce water through
desalination, this process is energy intensive and has detrimental
effects on other aspects of the environment including our natural
marine environment. A byproduct of desalination is a hot salty brine
which is released back into our seas, increasing both the water
temperature and salinity.
The Arabian Sea is already one of the world’s warmest and saltiest
bodies of water and as temperature and salinity increase species
biodiversity drops as coral dies and fish migrate to cooler waters.
While we can sustain human life in the UAE through artificial
processes, it will be at the expense of traditional livelihoods and natural
ecosystems making the UAE a much less desirable place to live and
work. By contributing to this initiative you will be helping to make the
UAE more sustainable and a better place for future generations.
‫اﻟﻮﻃﻨﻲ؟‬ ‫دﺑﻲ‬ ‫اﻹﻣﺎرات‬ ‫ﺑﻨﻚ‬ ‫ﻣﻦ‬ ‫اﻟﻤﻴﺎه‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﻔﺎظ‬ ‫ﻣﺒﺎدرة‬ ‫إﻟﻰ‬ ‫اﻻﻧﻀﻤﺎم‬ َ‫ﻟﻢ‬
‫ﺗﺰداد‬ ‫وﻫﻲ‬ ‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫ﻓﻲ‬ ‫ﻟﻠﻐﺎﻳﺔ‬ ً‫ﻧﺎدرا‬ ً‫ﻣﻮردا‬ ‫اﻟﻤﻴﺎه‬ ‫ﺗﻌﺘﺒﺮ‬
‫ﻫﺬه‬ ‫ﻓﺈن‬ ،‫اﻟﺘﺤﻠﻴﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﻴﺎه‬ ‫إﻧﺘﺎج‬ ‫ﻓﻲ‬ ‫اﻻﺳﺘﻤﺮار‬ ‫ﻳﻤﻜﻨﻨﺎ‬ ‫وﺑﻴﻨﻤﺎ‬ .‫ﻧﺪرة‬
‫ﺟﻮاﻧﺐ‬ ‫ﻋﻠﻰ‬ ‫ﺿﺎرة‬ ‫آﺛﺎر‬ ‫ﻟﻬﺎ‬ ‫وﺳﻴﻜﻮن‬ ‫اﻟﻄﺎﻗﺔ‬ ‫ﻣﻦ‬ ‫اﻟﻜﺜﻴﺮ‬ ‫ﺳﺘﺴﺘﻬﻠﻚ‬ ‫اﻟﻌﻤﻠﻴﺔ‬
‫اﻟﻤﻴﺎه‬ ‫ﻟﺘﺤﻠﻴﺔ‬ ‫ﺣﺘﻤﻴﺔ‬ ‫وﻛﻨﺘﻴﺠﺔ‬ .‫اﻟﺒﺤﺮﻳﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫ذﻟﻚ‬ ‫ﻓﻲ‬ ‫ﺑﻤﺎ‬ ‫اﻟﺒﻴﺌﺔ‬ ‫ﻣﻦ‬ ‫أﺧﺮى‬
‫ﻓﻲ‬ ‫أﺧﺮى‬ ‫ﻣﺮة‬ ‫ﺗﺤﺮﻳﺮﻫﺎ‬ ‫ﺑﺪورﻫﺎ‬ ‫ﺳﻴﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺴﺎﺧﻨﺔ‬ ‫اﻟﻤﺎﻟﺤﺔ‬ ‫اﻟﻤﻴﺎه‬ ‫ﺳﺘﻨﺸﺄ‬
‫واﺣﺪ‬ ‫ﺑﺎﻟﻔﻌﻞ‬ ‫ﻫﻮ‬ ‫اﻟﻌﺮب‬ ‫وﻣﻠﻮﺣﺘﻬﺎ.ﺑﺤﺮ‬ ‫اﻟﻤﻴﺎه‬ ‫ﺣﺮارة‬ ‫درﺟﺔ‬ ‫ﺑﺮﻓﻊ‬ ‫ﻟﺘﻘﻮم‬ ،‫ﺑﺤﺎرﻧﺎ‬
‫ﻣﻦ‬ ‫ﻛﻞ‬ ‫ي‬ ّ‫ﻳﺆد‬ ‫إذ‬ ،‫اﻟﻌﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫ﻣﻠﻮﺣﺔ‬ ‫وأﻛﺜﺮﻫﺎ‬ ‫اﻟﻤﺎﺋﻴﺔ‬ ‫ﺤﺎت‬ ّ‫اﻟﻤﺴﻄ‬ ّ‫أﺣﺮ‬ ‫ﻣﻦ‬
‫ﻳﻤﻮت‬ ‫ﺣﻴﺚ‬ ‫اﻟﺒﻴﻮﻟﻮﺟﻲ‬ ‫اﻟﺘﻨﻮع‬ ‫اﻧﺨﻔﺎض‬ ‫إﻟﻰ‬ ‫وﻣﻠﻮﺣﺘﻬﺎ‬ ‫اﻟﻤﻴﺎه‬ ‫ﺣﺮارة‬ ‫ارﺗﻔﺎع‬
.‫ﺑﺮودة‬ ‫أﻛﺜﺮ‬ ‫ﻣﻴﺎه‬ ‫إﻟﻰ‬ ‫اﻟﺴﻤﻜﻴﺔ‬ ‫اﻷﻧﻮاع‬ ‫وﺗﻬﺎﺟﺮ‬ ‫اﻟﻤﺮﺟﺎن‬
‫اﻹﻣﺎرات‬ ‫دوﻟﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺒﺸﺮﻳﺔ‬ ‫اﻟﺤﻴﺎة‬ ‫اﺳﺘﻤﺮار‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺤﺎﻓﻈﺔ‬ ‫ﺳﻴﻤﻜﻨﻨﺎ‬ ‫وﺑﻴﻨﻤﺎ‬
‫ﻋﻠﻰ‬ ‫اﻷﻣﺮ‬ ‫ﻫﺬا‬ ‫ﺳﻴﻜﻮن‬ ،‫ﻃﺒﻴﻌﻴﺔ‬ ‫اﻟﻐﻴﺮ‬ ‫اﻟﻌﻤﻠﻴﺎت‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬
‫اﻟﺬي‬ ‫اﻷﻣﺮ‬ ،‫اﻟﻄﺒﻴﻌﻴﺔ‬ ‫اﻹﻳﻜﻮﻟﻮﺟﻴﺔ‬ ‫واﻟﻨﻈﻢ‬ ‫اﻟﺘﻘﻠﻴﺪﻳﺔ‬ ‫اﻟﻌﻴﺶ‬ ‫ﺳﺒﻞ‬ ‫ﺣﺴﺎب‬
.‫ﻓﻴﻪ‬ ‫واﻟﻌﻤﻞ‬ ‫ﻟﻠﻌﻴﺶ‬ ‫ﺟﺎذﺑﻴﺔ‬ ‫أﻗﻞ‬ ‫ﻣﻜﺎﻧﺎ‬ ‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫ﻣﻦ‬ ‫ﺳﻴﺠﻌﻞ‬
‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫ﺟﻌﻞ‬ ‫ﻓﻲ‬ ‫ﺳﺘﺴﺎﻋﺪ‬ ‫اﻟﻤﺒﺎدرة‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬ ‫اﻟﻤﺴﺎﻫﻤﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬
.‫اﻟﻘﺎدﻣﺔ‬ ‫ﻟﻸﺟﻴﺎل‬ ‫أﻓﻀﻞ‬ ً‫وﻣﻜﺎﻧﺎ‬ ‫اﺳﺘﺪاﻣﺔ‬ ‫أﻛﺜﺮ‬ ‫دوﻟﺔ‬ ‫اﻟﻤﺘﺤﺪة‬

4. Earth Hour UAE (est. 2008) engages all seven emirates to
participate in the global movement where many of the UAE’s
famous landmark buildings switch off all non-essential lights for the
hour, including the Burj Khalifa, Sheikh Zayed Grand Mosque,
Emirates Palace, DIFC Gate, and the Burj Al Arab. On social media,
Earth Hour related hashtags made more than 31.7 million
impressions, and reached over 2.3 million people in 2015. The
movement in the country continues to gather pace each year, with
more Earth Hour ambassadors and people joining together to raise
awareness and take action for the planet.
The Environmental Education Program (2014) in the UAE is
recognized by UNESCO as an international example for best practices
in education for sustainable development.
The Coral Reef Survey (est. 2008) is EWS-WWF’s 4-year research which
resulted in the first comprehensive coral conservation plan for the region,
and ensured that pipeline development did not threaten habitats.
How do I participate?
Contact your Relationship Manager and they will facilitate a donation
on your behalf.
How much can I donate?
Pre-filled donation forms are available for the amount of AED 5000/-
however, if you would like to contribute an alternative amount, your
Relationship Manager should be able to assist you.
How often can I donate?
There are no limitations to the frequency of donation.
Interested in other philanthropic opportunities? Visit our Online
Donation Portal for advice on how to contribute.
‫ﺣﺪث‬ ‫وﻫﻮ‬ ،(2008 ‫)ﺗﺄﺳﺴﺖ‬ ‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫ﻓﻲ‬ ‫اﻷرض‬ ‫ﺳﺎﻋﺔ‬
‫ﻏﻴﺮ‬ ‫اﻷﺿﻮاء‬ ‫إﻃﻔﺎء‬ ‫ﻳﺘﻢ‬ ‫ﺣﻴﺚ‬ ‫اﻟﻌﺎﻟﻤﻴﺔ‬ ‫اﻟﺤﺮﻛﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺴﺒﻊ‬ ‫اﻹﻣﺎرات‬ ‫ﻳﺸﺮك‬
‫اﻹﻣﺎرات‬ ‫دوﻟﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺸﻬﻴﺮة‬ ‫اﻟﻤﺒﺎﻧﻲ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻓﻲ‬ ‫ﺳﺎﻋﺔ‬ ‫ﻟﻤﺪة‬ ‫اﻟﻀﺮورﻳﺔ‬
‫ﻗﺼﺮ‬ ،‫اﻟﻜﺒﻴﺮ‬ ‫زاﻳﺪ‬ ‫اﻟﺸﻴﺦ‬ ‫ﻣﺴﺠﺪ‬ ،‫ﺧﻠﻴﻔﺔ‬ ‫ﺑﺮج‬ ‫ذﻟﻚ‬ ‫ﻓﻲ‬ ‫ﺑﻤﺎ‬ ،‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬
‫وﺳﺎﺋﻞ‬ ‫وﻋﻠﻰ‬ .‫اﻟﻌﺮب‬ ‫وﺑﺮج‬ ‫اﻟﻌﺎﻟﻤﻲ‬ ‫اﻟﻤﺎﻟﻲ‬ ‫دﺑﻲ‬ ‫ﻣﺮﻛﺰ‬ ‫ﺑﻮاﺑﺔ‬ ،‫اﻹﻣﺎرات‬
‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫اﻷرض‬ ‫ﺑﺴﺎﻋﺔ‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﻬﺎﺷﺘﺎﻏﺎت‬ ‫ﺑﻠﻐﺖ‬ ،‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬
.2015 ‫ﻋﺎم‬ ‫ﻓﻲ‬ ‫ﺷﺨﺺ‬ ‫ﻣﻠﻴﻮن‬ 2.3 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫إﻟﻰ‬ ‫ووﺻﻠﺖ‬ ،‫ﻣﻠﻴﻮن‬ 31.7
‫ﻣﻦ‬ ‫اﻟﻤﺰﻳﺪ‬ ‫ﻣﻊ‬ ،‫ﻋﺎم‬ ‫ﺑﻌﺪ‬ ً‫ﻋﺎﻣﺎ‬ ‫اﻟﺒﻼد‬ ‫ﻓﻲ‬ ‫م‬ ّ‫اﻟﺘﻘﺪ‬ ‫ﺗﻮاﺻﻞ‬ ‫اﻟﺤﺮﻛﺔ‬ ‫ﻫﺬه‬ ‫وﻣﺎزاﻟﺖ‬
‫اﻟﻮﻋﻲ‬ ‫ﻣﺴﺘﻮى‬ ‫رﻓﻊ‬ ‫ﻓﻲ‬ ‫ﻳﺸﺎرﻛﻮن‬ ‫اﻟﺬﻳﻦ‬ ‫واﻷﺷﺨﺎص‬ ‫اﻷرض‬ ‫ﺳﺎﻋﺔ‬ ‫ﺳﻔﺮاء‬
.‫اﻷرض‬ ‫ﻛﻮﻛﺐ‬ ‫ﺧﻴﺮ‬ ‫ﻓﻴﻪ‬ ‫ﻟﻤﺎ‬ ‫واﻟﻌﻤﻞ‬
ّ‫ﺗﻢ‬ ‫واﻟﺬي‬ ،‫اﻟﻤﺘﺤﺪة‬ ‫اﻟﻌﺮﺑﻴﺔ‬ ‫اﻹﻣﺎرات‬ ‫ﻓﻲ‬ (2014) ‫اﻟﺒﻴﺌﻲ‬ ‫اﻟﺘﻌﻠﻴﻢ‬ ‫ﺑﺮﻧﺎﻣﺞ‬
‫ﻓﻲ‬ ‫اﻟﻤﻤﺎرﺳﺎت‬ ‫أﻓﻀﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻋﺎﻟﻤﻲ‬ ‫ﻛﻤﺜﺎل‬ ‫اﻟﻴﻮﻧﻴﺴﻜﻮ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﺑﻪ‬ ‫اﻻﻋﺘﺮاف‬
.‫اﻟﻤﺴﺘﺪاﻣﺔ‬ ‫اﻟﺘﻨﻤﻴﺔ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ‫اﻟﺘﻌﻠﻴﻢ‬ ‫ﻣﺠﺎل‬
‫اﻟﺠﻤﻌﻴﺔ‬ ‫ﺑﻪ‬ ‫ﻗﺎﻣﺖ‬ ‫ﺑﺤﺚ‬ ‫وﻫﻮ‬ ،(2008 ‫ﻋﺎم‬ ‫)ﺗﺄﺳﺴﺖ‬ ‫اﻟﻤﺮﺟﺎﻧﻲ‬ ‫اﻟﺤﻴﺪ‬ ‫دراﺳﺔ‬
‫ﻓﻲ‬ ‫اﻟﻤﺮﺟﺎﻧﻴﺔ‬ ‫اﻟﺸﻌﺎب‬ ‫ﻟﺤﻤﺎﻳﺔ‬ ‫ﺷﺎﻣﻠﺔ‬ ‫ﺔ‬ ّ‫ﺧﻄ‬ ‫أول‬ ‫ﻋﻦ‬ ‫وأﺳﻔﺮ‬ ‫ﺳﻨﻮات‬ 4 ‫ة‬ ّ‫ﻟﻤﺪ‬
.‫اﻟﺤﻴﺔ‬ ‫اﻟﻜﺎﺋﻨﺎت‬ ‫د‬ ّ‫ﻳﻬﺪ‬ ‫ﻻ‬ ‫اﻷﻧﺎﺑﻴﺐ‬ ‫ﺗﻄﻮﻳﺮ‬ ‫أن‬ ‫ﻣﻦ‬ ‫واﻟﺘﺄﻛﺪ‬ ،‫اﻟﻤﻨﻄﻘﺔ‬
‫اﻟﻤﺸﺎرﻛﺔ؟‬ ‫ﻳﻤﻜﻨﻨﻲ‬ ‫ﻛﻴﻒ‬
‫اﻟﺘﺒﺮع‬ ‫إﺟﺮاءات‬ ‫ﺑﺈﻋﺪاد‬ ‫ﺳﻴﻘﻮم‬ ‫اﻟﺬي‬ ‫ﺑﻚ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻌﻼﻗﺎت‬ ‫ﻣﺪﻳﺮ‬ ‫ﻣﻊ‬ ‫ﺗﻮاﺻﻞ‬
.‫ﻋﻨﻚ‬ ‫ﻧﻴﺎﺑﺔ‬
‫ع؟‬ ّ‫اﻟﺘﺒﺮ‬ ‫ﻳﻤﻜﻨﻨﻲ‬ ‫ﺑﻜﻢ‬
‫إن‬ ‫اﻷﺣﻮال‬ ‫وﺑﻜﻞ‬ ،‫درﻫﻢ‬ 5,000 ‫ﺑﻤﺒﻠﻎ‬ ً‫ﻣﺴﺒﻘﺎ‬ ‫ﺄة‬ ّ‫اﻟﻤﻌﺒ‬ ‫ع‬ ّ‫اﻟﺘﺒﺮ‬ ‫ﻧﻤﺎذج‬ ‫ﺮ‬ ّ‫ﺗﺘﻮﻓ‬
‫ﺑﺘﻘﺪﻳﻢ‬ ‫ﺑﻚ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻌﻼﻗﺎت‬ ‫ﻣﺪﻳﺮ‬ ‫ﺳﻴﻘﻮم‬ .‫آﺧﺮ‬ ‫ﺑﻤﺒﻠﻎ‬ ‫اﻟﺘﺒﺮع‬ ‫ﻓﻲ‬ ‫ﺗﺮﻏﺐ‬ ‫ﻛﻨﺖ‬
.‫اﻟﻤﺴﺎﻋﺪة‬
‫ع؟‬ ّ‫اﻟﺘﺒﺮ‬ ‫ﻳﻤﻜﻨﻨﻲ‬ ‫ة‬ ّ‫ﻣﺮ‬ ‫ﻛﻢ‬
.‫ع‬ ّ‫اﻟﺘﺒﺮ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻟﺘﻜﺮار‬ ‫ﺣﺪود‬ ‫ﻳﻮﺟﺪ‬ ‫ﻻ‬
‫ﺑﻮاﺑﺘﻨﺎ‬ ‫ﺑﺰﻳﺎرة‬ ‫ﻞ‬ ّ‫ﺗﻔﻀ‬ ‫أﺧﺮى؟‬ ‫ﺧﻴﺮﻳﺔ‬ ‫أﻋﻤﺎل‬ ‫ﻓﺮص‬ ‫ﻓﻲ‬ ‫ﺑﺎﻟﻤﺸﺎرﻛﺔ‬ ّ‫ﻣﻬﺘﻢ‬ ‫أﻧﺖ‬ ‫ﻫﻞ‬
.‫اﻟﻤﺴﺎﻫﻤﺔ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﻋﻠﻰ‬ ‫ف‬ ّ‫وﻟﺘﺘﻌﺮ‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫ﻟﻠﺘﺒﺮع‬