The World Wide Fund for Nature (WWF), formerly known as the World Wildlife Fund, aims to conserve nature and reduce pollution. WWF-Malaysia focuses on protecting species like tigers and forests, and conserving marine environments through field research, conservation work, education, advocacy, and engaging local communities. It receives funding through donations, grants, and partnerships with other organizations. While facing economic challenges, WWF-Malaysia continues its important environmental protection work across Malaysia.

1.  Organizational Background
 Purpose
 Organization Mission Statement

2. Organizational Background
 World Wide Fund for Nature (WWF) was
formerly known as the World Wildlife Fund
(WWF) founded in 1961 in the small town of
Morges, Switzerland.
 WWF is one of the world’s largest and most
respected independent conservation organizations
working to protect the future of nature.

3.  Purpose
This plan has been prepared as a part of the annual
business plan of WWF-Malaysia. This plan assesses
the effectiveness of previous years’ operations to
make sure that WWF-Malaysia achieve the highest
efficiency possible in their operations and utilize all
possible resources of income.

4.  Organization Mission Statement
WWF's Mission is to stop the degradation of the planet’s natural
environment and to build a future in which humans live in
harmony with nature, by:
 conserving the world’s biological diversity
 ensuring that the use of renewable natural
resources is sustainable
 promoting the reduction of pollution and wasteful
consumption

5. As part of the WWF Network, WWF-Malaysia activities are
guided by the following principles:
 be global, independent, multicultural and non party political.
 use the best available scientific information to address issues
and critically evaluate all its endeavours.
 seek dialogue and avoid unnecessary confrontation.
 build concrete conservation solutions through a combination
of field based projects, policy initiatives, capacity building and
education work.

6.  involve local communities and indigenous peoples in
the planning and execution of its field programmes,
respecting their cultural as well as economic needs.
 strive to build partnerships with other organizations,
governments, business and local communities to
enhance WWF’s effectiveness.
 run operations in a cost effective manner and apply
donors’ funds according to the highest standards of
accountability.

7.  Current Products
 Scientific Field Research
The base of all of WWF’s work is science.
WWF’s Conservation Science Program (CSP)
draws on powerful insights from biology,
hydrology, oceanography and the social
sciences to create new and effective
approaches for protecting biodiversity.

8.  Current Products
 Conservation Work
WWF-Malaysia focuses its conservation work on
large-scale priority areas that include wild life
and ecological system. These two involved
conserving , restoring and protecting a diversity
of species ,forest , marine and fresh water
environments.

9.  Current Products (Cont’)
 Conservation Work (species)
In forests :
tiger, elephant, rhinoceros, orang-utan
In Marine and beaches :
hawksbill and the green turtles.

10.  Current Products (Cont’)
 Conservation Work (Forest )
In Malaysia land surface was once almost entirely
covered with forest. Forest still cover about
95.5% of total land area . Unfortunately ,now the
forests are in threaten by increasing number of
the tree cutting .

11.  Current Products (Cont’)
 Conservation Work (Marine)
WWF-Malaysia conservation work into one of the
reaches marine environment in the word.
Unfortunately it is threatened by overfishing .

12.  Current Products (Cont’)
 Conservation Work (Freshwater)
Last area of focus is the most critical resource for
human and all other living in the world , fresh
water .the sufficient clean water is essential for
healthy living as well as the health of the
environment .

13.  Current Products
 Policy and Regulations
WWF-Malaysia has been involved in policy and
advocacy work for over 20 years they work on
promote policies, plans, programmes, and
legislation that integrate environmental
concerns for sustainable development. This
includes engaging with various government
ministries and departments.

14.  Current Products
 Education
People have the power to either protect or destroy the
environment, depending on how they choose to live
their lives. There are two kind of education first one
formal based and the next community based .
 The first program includes projects, programmes,
strategies and activities aimed at key groups related to
the Malaysian formal education system.
 The second program, it is intended for specific
communities that are directly involved in the
project sites of WWF-Malaysia.

15.  Current Target Markets
WWF-Malaysia’s primary projects are aimed to save
endangered species like tigers and rhinos, protect
forests, and conserving Malaysia’s marine life, etc.
To fulfil these goals, WWF-Malaysia approaches
three parties from three different angles:
 donation
 looking for project adopters
 volunteers to helping hand with projects
implementations

16.  Current Distributor Networks
WWF-Malaysia’s network organization existed in
supporting WWF-Malaysia’s various scopes of
environmental protection activities throughout
Malaysia.
WWF-Malaysia also received donations in kind from
several organizations such as:
 Microsoft
 People Potential
 The Nielsen Company

17.  Current Alliances
 Due to the noble nature of WWF-Malaysia, other
similar environmental organizations are in fact their
alliances.
 In fact the most of project under our name
organized with help of other environment situation .
 The first of our alliance is the wild life trade
monitoring network(TRAFFIC) .
 The second one is department of wild life and
natural park(DWNP)

18.  Current Financial Condition
In the face of a historic economic downturn, WWF-
Malaysia members and other donors continued
their support in record numbers.

19. 2008 2009
total income : total income :
RM25,998,701 33,946,997.00RM
donations: donations:
RM 697,346 1,911,861 RM
Network Grants: Network Grants:
RM 10,838,616 RM16,909,365

20.  Current Financial Condition(Cont’)
Total expenditure spend in year 2009 was
approximately 80% of the company total income
(RM 27,247,082).
Large fraction of the expenditure was contributed to
the Conservation expenditure which supports more
than 75 projects covering a diverse range of
environmental protection work which is spend RM
20,418,732 in year 2009.

21.  Conservation expenditure in Malaysia are included
policy and advocacy (RM 732,562).
 education (RM 926,424)
 conservation technical support (RM 1,044,591)
 capacity building and communications (RM 1,190,983)
 freshwater (RM 1,836,977)
 forests (RM 3,200,517)
 marine (RM 3,354,555)
 species (RM 8,132,124)